A good name of WeChat WeChat official account is the best image spokesperson of the enterprise, because the first thing users see when they open WeChat is the name and avatar of enterprise WeChat official account. So how can we give the enterprise WeChat WeChat official account a good name? According to the author's practical experience, a good name should meet the following three characteristics.

(1) can spread quickly.

One of the biggest characteristics of the Internet is communication. It takes 10 years for traditional enterprises to achieve the communication effect, and it may take 1 hour to achieve it by using the Internet. Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best communication.

For example, English WeChat official account can take the following names: American English, Learn English Well, Beijing English, 24 English, Daily English, Professional English, city english, Great English, Owen English, Zhihu English and International English. With so many English public account names, which one is the easiest to spread? Let's analyze it now. In order to make public account names spread quickly, users should first read them fluently and have a familiar feeling, so that these names can attract potential customers for the value of products. Based on these points, we will lock the English public account names into the following two:

Learn English well: What teachers and family members say most at school is "learn English well". Don't worry that the customer can't remember the name, because it has been said countless times. In addition, the name of WeChat WeChat official account is catchy to read, which can attract potential customers to value the product.

American English: What everyone wants most in college is to speak fluent American English. American English is taught on TV and radio. Because the best English in people's minds is American English, users can't forget this name. In addition, the name of WeChat WeChat official account is catchy to read, and it can also attract potential customers for the value of products.

If the name of a product is deeply imprinted in our minds when we are very young, when this name becomes the name of a product, when we talk about the brand of a certain industry, we will naturally think of the brand of this product. Because the name of this brand has been repeated in our minds countless times since childhood (maybe 100,000 times, maybe 1 million times, or even more).

To tap the value behind the product name, we must first find out who our target customers are, and then analyze the deep demand of the target customers for the products. For example, why people buy cars is because they want to travel faster to save time, so speed is the deep demand of target customers. The biggest feature of BMW is that it runs fast. Only in this way can it be called BMW. So when people want to buy a car, their first reaction is to buy a BMW. Mercedes-Benz cars also meet the first demand of target customers, and the driving speed is fast. When people think of buying a car, the first thing they think of is buying a Mercedes-Benz BMW, which is the reason.

In this way, there are many product names that can meet the first demand of customers, such as Rejoice, Want Want Ice Cream, Nongfu Spring and Mengniu Milk, all of which meet the first demand of target customers. In order to meet customers' demand for products, when naming public accounts, we should first study the first or deep needs of target customers.

To sum up, a good WeChat official account's name should follow the communication principle: it should be catchy to read, make users feel familiar, and attract potential customers for the value of the product.

(2) the principle of target keywords

There is a search function in WeChat, which allows potential customers to find their interested WeChat WeChat official account through keywords. Therefore, if enterprises want their WeChat official account to be found by customers in numerous WeChat WeChat official account, they must bring the target keywords of their products when taking the name of WeChat WeChat official account.

For example, the WeChat WeChat official account for English education must include the target keyword "English", so that customers who want to learn English can find the WeChat WeChat official account of the enterprise through search.

(3) Add a local name

Please note that if your company is only a local customer, you need to add local names, such as Beijing English Training and Shanghai English Training, which will help you get accurate target customers.

According to the above analysis, we come to the conclusion that the name of public account is composed of brand name, target keyword and local name (depending on the specific situation, if you are a local customer, you must add the name of local area to get accurate target customers). For example: New Oriental (brand) American English region name = Beijing New Oriental American English.

Special attention must be paid to the name of the public account: once the name of the WeChat public account is determined, it can never be changed; In addition, public account names can be duplicated.

2. WeChat official account ID setting skills

What is an ID? It's a number to prove your identity, just like the resident ID card we use. For example, if you want to stay in a hotel, you need to register with your ID card and enter your ID number in the registration server. And the ID number is equivalent to an ID of each of us in the online world.

In the world of WeChat, each of us also needs a WeChat ID. With this ID, you can contact everyone on WeChat through it, and this ID can generate a WeChat QR code. Anyone can follow us by scanning the WeChat QR code. Take a memorable WeChat official account ID, you can quickly get more attention. According to the author's long-term practical experience, setting the official account ID of WeChat should follow the following principles.

(1) should be consistent with the corporate brand.

The ID of WeChat WeChat official account must match the name of WeChat official account taken by the enterprise, and only in this way can it be remembered by users. There are many such examples. For example, the ID of the United Nations WeChat WeChat official account is set to United Nations, the ID of the entrepreneur magazine WeChat WeChat official account is set to the entrepreneur's loan-making network WeChat WeChat official account ID is set to the loan-making network, and the ID of CCTV Dialogue WeChat WeChat official account is set to CCTV- Hua Kaifu WeChat WeChat official account ID is set to reply to business comments. These ID account settings are consistent with their own brands. Therefore, as a company, you must be considerate when registering in WeChat official account, and never register casually.

(2) Easy to remember and check

Choosing a memorable WeChat official account ID is just like choosing a good mobile phone number. An easy-to-remember mobile phone number, when you tell a friend, even if he can't remember it in his mobile phone at that time, he can remember it later and store it in his mobile phone in time. Similarly, when a customer accidentally discovers your WeChat official account, if your WeChat WeChat official account ID is easy to remember, he can also remember it immediately, and quickly find and pay attention to your WeChat official account through the search function of WeChat official account.

(3) Concise

Wechat WeChat official account ID cannot be set too long, because too long ID will increase customer memory and search difficulty. The greater the difficulty, the higher the probability of customers giving up, and the attention of potential target customers will be lost. Therefore, the company's WeChat WeChat official account ID can be short and must be short. The personalized ID of a general public account needs to be set to more than 6 digits, which consists of pure English or a combination of English and numbers, but it cannot be too long.

For example, the WeChat official account ID (micro signal) of CCTV Financial News is cctvyscj, the WeChat official account ID of cctvnewscenter, the WeChat official account ID of Voice of China is zgzs00 1, and the WeChat official account ID of Nanfang Daily is NF_Daily, all of which are legal.

(4) design a professional ID avatar or Logo.

When we set the public account ID, we can generate an ID WeChat QR code. The avatar in the WeChat QR code is very important and represents the brand of the company, because the avatar of the company is the most contacted by customers every day. What does the corporate avatar stand for? Represents the value that today's enterprises can provide to customers, and represents your own specialty.

If it is a company, use the company's Logo as the WeChat avatar; if it is an individual, use my real photo. For example, if the author is an online marketing expert, he will take the photos of his lectures as the head of the WeChat QR code, so that users can know what the author does and what kind of value he will provide them by looking at the head of the author. Let's look at the following WeChat official account, followed by Phoenix Finance, CCTV Finance and CCTV TV series. Because they are all TV stations, they all use their own Logo as avatars to increase the audience's trust in the brand.

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