Optional weighing? In fact, consumers choose vegetables according to their personal needs, adhering to the principle of "eat as much as they want", which not only saves food, but also saves money. Compared with traditional Chinese fast food, this model is more popular with consumers. Not only is it convenient to take meals, but all the dishes are taken by consumers themselves, avoiding waiting in line. Among all kinds of fancy dishes, you can choose your favorite type to avoid waste. Generally speaking, self-selected weighing is indeed the antidote to Chinese fast food industry.

Of course, this mode of optional weighing is not just popular. In fact, as early as 2065438+2007, my daughter has created a new mode of on-site frying and weighing. Because the model is relatively novel and the business is extremely hot, it attracts catering people from all over the country to imitate and learn. Since then, a wave of optional weighing has been set off in Shenzhen, Beijing and Guangzhou. It is also at this time that brands such as Mi Xiaozi, Li Li Xianchao and Mr. Mi entered the market. The emergence of new models and the high popularity of consumers have also made traditional Chinese fast food brands see new hope.

Throughout the major takeaway apps, many consumers have a good overall evaluation of the shops that choose to weigh themselves. For example? Clean and hygienic? 、? Many classifications? 、? Tastes good? 、? Is it convenient not to wait? By analogy, we can also see that up to now, the mode of optional weighing is still recognized by consumers. Of course, not all self-selected weighing brands can stand out on the fast food track, and many brands have failed in the bleak exit. In the final analysis, the business model is poor, the volume is small, and the brand has no influence.

It is obvious in the future that the mode of optional weighing will not be eliminated by the market and has great potential. However, on this road, how to walk well, stabilize and get out of the cost performance requires major brands to consider more and study the product structure.