The company's large-scale conference planning plan model essay (1) held a large-scale meeting on the occasion of the company's 10th anniversary in order to show the good features of the company's rapid development, enhance friendship and enhance cohesion. Review the company's ten years of hard work and look forward to a better tomorrow.
Basic planning of the meeting
I. Participants and units
Company leaders, industry association leaders, relevant government departments, media, suppliers and customer representatives, and company meeting personnel.
Requirements: Make a detailed list and determine the number of people without any mistakes.
Second, the time and place
The date is the year, month and day when the company was established. The venue is the lobby of xx Business Club 1 Business Conference Exhibition Hall and Catering Department.
Third, the theme and content of the meeting.
Theme: Celebrate the 10th anniversary of the company, review the company's development in the past 10 years, and summarize the experience in all aspects of development. And put forward the development ideas and work measures in the next five years, do a good job in our company and let our cause go to a new level.
I hope that every employee of the company should establish the career concept and development concept of dedication to the company, strive to improve their own quality and service essence, work selflessly, contribute selflessly, and make contributions in the future.
Content:
Parliamentary content
The distribution of information should be carried out after the guests are seated and before the preparation for the meeting begins. These requirements should be accurate, prompt and unmistakable.
To publicize the company's performance well, we can further expand the company's image, and let relevant departments know the company's economic strength and government departments know the company's contribution to society and the country through this tenth anniversary celebration. Let suppliers and customer representatives have a more comprehensive understanding of our company's operating conditions. Employees are more about encouraging their confidence. Performance improvement is the highlight.
Product introduction. There are many participants in our meeting, involving all aspects of the crowd. On-site product promotion can achieve better results than usual. Print brochures and distribute them during publicity and explanation. There should be pictures and simple instructions in the brochure, so that people will still have a good impression when they take it back.
Personnel commendation. Commendation of outstanding talents is an indispensable link. This link can greatly strengthen the enthusiasm of employees and promote the solidification of the core strength of enterprises. Enhance the overall competitiveness of enterprises. In recognition, we should combine material rewards with spiritual rewards to make employees feel more concerned and considerate of the company.
Meeting arrangement process
Traffic. Because it is a large annual meeting, there must be branches and foreign distribution departments. Then consider the arrival of flights and trains. Before that, send someone to Jetstar to receive it. Don't miss it. Accurate to the minute. Local government departments and relevant departments should pick up early. Also consider the transportation between the guest venue and the accommodation. The logistics department should make detailed arrangements for the route and time. We should arrange the vehicles to see the guests off, and people from other places should book tickets and boat tickets in advance. The level of vehicles should be equipped according to the identity of the guests.
The layout of the conference hall. The layout of the conference hall should be arranged in advance and reviewed in place. Some equipment, such as sound system, desks and chairs, rostrum and podium, should be checked before doing it. Famous brands should be well controlled and placed in the right place, and no mistakes can be made. Visitors should be guided and sit on a clear path. Fire escape measures should be in place.
Accommodation problem. Foreign guests should consider the hotel star standard and room type, and also consider whether the long-distance communication, washing, drinks, internet access and other services in the room are in place.
Catering. Dining can take the form of buffet. The quantity of food should be determined according to the number of people, and the collocation of Chinese and western food should be balanced. The grades of drinks should be clearly distinguished, high and low, and remember not to waste them. Buffet is convenient for most people to eat and will not cause taboo problems for ethnic minorities because of the large number of people.
Performing activities. Contact the performance team in advance to negotiate with the performance team. Among them, there should be about the company's brand promotion and humanistic effect. The performance team should have certain qualities and skills. The recording will be made on the spot. There should be 2-3 rehearsals before the official performance. Performance: There are songs to sing. You can invite famous singers to perform at your own expense. Dance performance should be sober and all kinds of effects should be involved. Language sketches should also be prepared. Language programs have always been loved by people, and such programs can arouse people's interest. I was deeply impressed by the company's performance activities.
Atmosphere control in the venue. As a high-tech product company, it should be formal and lively, reflecting youthfulness, informationization and technology. Remember not to panic when you meet an icebreaker, and mobilize the enthusiasm of the on-site personnel in the form of gifts.
Fourth, draw up the meeting schedule.
Participants sign in and distribute meeting materials.
The host introduced the guests, the theme of the meeting, welcome, and the company leaders spoke.
Leader's speech: 1. Speech by the chairman of the company. 2. Speech by the representative of the department manager.
The supplier's customer representative spoke.
The recipient spoke.
Speech by government leaders.
The company leader declared the meeting closed.
Verb (abbreviation for verb) budget
Details of expenditure items such as venue, catering, vehicles, souvenirs, overtime work of service personnel, publicity, etc.
The specific total finance shall be summarized by the Administration Department.
Organizational structure of intransitive verbs
Set up a working group for the meeting to clarify the personnel and division of labor. There are logistics department, planning department, copywriting working group, public relations department and propaganda department.
The logistics department is responsible for the layout of the venue, the printing of famous brands, the equipment of vehicles and the reservation of hotels. The logistics department is the most important, so we should cooperate with all departments and do a good job in dealing with the adjustment of all departments at any time.
The planning department is responsible for the thinking process and creativity of the whole meeting. How to make the meeting highlight the corporate culture and be innovative? The planning department should make a decision as soon as possible, reflect the information to the leaders in time, and let other departments have time to prepare.
The copywriting team should keep meeting minutes and summarize the company's history in the past ten years. The task is great, and speeches, press releases and brochures should be comprehensive.
The public relations department should do a good job in reception and banquet. A large part of the company's image and cultural taste lies in the publicity of the public relations department. Being a facade is an essential job for a company. Require the public relations department to put corporate image first.
The propaganda department cooperates with the logistics department and the public relations department to adjust at any time to make achievements for the publicity of the whole meeting. The propaganda department is responsible for distributing souvenirs and other activities at the meeting. As well as media liaison and press release.
Seven, emergency handling.
The activities of large-scale meetings should focus on the key points, with the same date and subject, most of the staff in place, and the schedule and safety steps are successful.
Fire fighting facilities in venues must be checked in place. Leadership matters need to be backed up. If the leader who intends to speak is not present, you can proceed to the next step in time.
Model essay on the company's large-scale conference planning scheme (II) 1. Theme planning scheme of the company's annual meeting
The annual year-end summary meeting of Xx Company and the development direction of the company in the new year.
Second, the annual meeting time company annual meeting planning scheme
20xx X X X X X X X X X X X X X X X X X X X X X X X X X X
Meeting time: xx
Dinner time: xxx
3. The annual meeting place of the company's annual meeting planning scheme
Xx Hotel Multifunctional Banquet Hall
Four. Participants in the annual meeting
All employees of the company
Verb (abbreviation of verb) The process and arrangement of the company's annual meeting planning scheme.
The process and arrangement of the annual meeting includes the following two parts:
(1) Agenda of the year-end meeting
(2) Annual dinner arrangement and creative program performance.
The planning scheme of the annual meeting of intransitive verbs company: the preparation of the annual meeting and related matters needing attention.
(I) Notice and publicity of the annual meeting: The office of the company issued a written notice of the 20 18 year-end summary meeting to all government departments and project departments today to publicize and publicize the activities of this annual meeting for all employees to know.
(2) Making banners
(3) Goods procurement: lottery gifts, zodiac gifts, game prizes, meeting seats (for meetings), pens, paper, employee seat cards (for meals), items needed for venue layout, games and lottery boxes; Mineral water for the meeting, drinks for dinner, and all kinds of dried fruits and snacks.
(four) arrange on-site camera personnel, do a good job of shooting meetings and activities.
Seven. The annual meeting preparation task of the company's annual meeting planning scheme
Mainly includes: pre-meeting personnel, mid-term coordinator, conference stage host, dinner stage host, commodity procurement, venue layout, banners, certificates, name desk production, flower reservation, and on-site camera personnel.
The company's large-scale conference planning plan model essay (III) Conference marketing in the cosmetics industry, which is called terminal conference in the professional industry, has achieved very good results. In the past few years, it has been vigorously carried out, and its methods and contents are also diverse. Now it has become one of the most powerful activities to promote product sales and spread product popularity. However, many companies are not doing well because of unclear thinking, unclear purpose, no new ideas in planning and inadequate implementation.
The key is that there is no serious and systematic plan for the meeting, or some meetings have no plan at all. Many business leaders think of what to do and where to do it, and they always fail to sum up well. They don't know where the key reason is, and they can't make good use of terminal meetings to play the role and charm of conference marketing. So how to plan a good terminal meeting? According to my personal experience, I made a summary and arrangement, hoping to discuss with friends in the industry and do a good job in conference marketing.
To do a good job in conference marketing planning, we should first list several major elements of conference marketing, or we can say that we should sketch out the important contents first, which is like building a house and building a beam. Column. Wall. These parts are indispensable. As long as these important structures are built, the house will not collapse. Similarly, with these elements, there will be no big deviation in the planning, and then it will be further enriched and decorated according to the specific situation. It will be as beautiful and practical as a beautiful building. These elements include the following:
First of all, do the local market background analysis.
This requires the event planner to have a full understanding of the target market, including the economic development, market capacity, consumption habits and preferences of the target customers, the activities of products, and the theoretical basis of the creativity of conference activities, that is, what psychological and consumption characteristics of customers are used, or what advantages can stimulate consumers enough, otherwise consumers will fail if they do not participate. This is the origin of the whole conference activity planning, and it can also be said that the activity can be done.
Second, the theme of the meeting
The theme of the meeting is signboard. A good theme can determine the enthusiasm of consumers to participate. Make use of people's psychological characteristics such as curiosity and profit-seeking, and gossip as much as possible to arouse the appetite of target consumers and attract them.
Three. Purpose of the activity
Only by clarifying the purpose of the activity can we find the direction of realization. Don't look at what others are doing, copy it yourself. Brands are different from brands, and different companies have great differences. According to your actual situation, find your own purpose, that is, to achieve on-site sales. Or build a brand? Or do you want to achieve multiple goals? In short, it is necessary to establish a meeting purpose that suits you and let the meeting activities play the greatest role, otherwise it will be like shooting an arrow and you may not even know what kind of result you will get.
Four. Contents and procedures of the meeting
This is the key to meeting activities, which includes many aspects. If there is no good planning, it may directly lead to the failure of the conference, which can be divided into three stages in chronological order: before, during and after the conference.
Before the meeting, we can formulate public relations activities according to the situation to create momentum for the activities, such as contacting TV stations in advance, striving for TV stations to broadcast in the form of news, or cooperating with the media in the form of giving away products to do a good job in publicity. It can also be combined with the public welfare activities currently advocated by government agencies such as the Women's Federation to increase the opportunities for the media to actively broadcast and the support of the competent authorities to expand the influence of enterprises. There are also soft text support, theme design and print media publicity, which can attract more target customers to participate. We also need to book the venue and distribute tickets in advance: if tickets are distributed 3-5 days before the event date, the ticket face design should be beautiful and gorgeous, and the content should be attractive. The distribution target depends on the target customers of the product, such as attracting high-end consumer groups, and can be aimed at women with good economic foundation, mainly proprietress and white-collar workers in shops along the street, as well as groups such as posts and telecommunications, banks, industry and commerce, taxation, electric power, communication companies, teachers, doctors and civil servants. Do a good job of site layout in advance, assign a special person to take charge of materials, arrange them in place, do a good job of division of labor, debug lighting and sound, and rehearse. In order to ensure the quality and order of the meeting, the tickets must be checked before the meeting, and the participants are required to enter the venue by ticket, and the ticket face must be filled in completely, and the non-target customers (generally men and children) must be strictly controlled.
In the meeting, the meeting procedure should be set up. The general meeting procedure is as follows: first, the host takes the stage to announce the start of the meeting, and the business owners and representatives of various brand manufacturers give welcome speeches. Then the lecturer tells about beauty knowledge and extracts lucky customers to experience products, and at the same time demonstrates beauty care skills and techniques on the spot, or just gives a keynote speech. Song and dance, performing arts and interactive games are interspersed, and gifts and souvenirs are distributed. You can conduct on-site publicity and promotion for members, and order and sell products in combination with promotion policies. Finally, draw various awards (so as to ensure that participants will not quit halfway).
After the meeting, it is generally arranged as follows: On the second day after the meeting, you can go to the store to apply for a membership card with the tickets checked by the parties, give gifts, and let customers know the location of the product sales point. You can also follow up the order by phone, understand the customer's usage, conduct after-sales service and joint sales, and increase customer loyalty and purchase volume.
Verb (abbreviation of verb) materials needed for activities
According to the contents of the meeting, generally speaking, the materials needed for cosmetic terminal meetings mainly include these: products for customer experience, products for prizes, prizes for lucky draw (most of them have lucky draw activities), display and publicity items such as X-frame, banner, spray-painted background, washbasin, towel, wooden paddle sponge, absorbent cotton balls, balloons, exquisite tickets, inflatable rainbow doors and so on.
Meeting place of intransitive verbs
The location can depend on the specific meeting, such as hotel, cinema, school auditorium, etc. , the number of people can meet the requirements of the meeting. Generally, good lighting, sound facilities, white boards, wireless microphones and other items are required.
Seven. manning
According to the content requirements of the meeting, staff can be arranged before the meeting, including models and entertainers, hosts, lecturers, venue service personnel, ticket inspectors, registrars, hostesses, conference directors, cameramen, etc.
Eight, do a good job of cost input analysis and budget.
By analyzing the investment amount of conference activities, we can estimate the required expenses and calculate whether the investment and return are reasonable in combination with the expected goals. Generally, it includes the production cost of tickets and display promotional materials, the cost of prizes used and products experienced; Personnel costs, such as salaries, accommodation and meals of lecturers, entertainers and other staff; Vehicle expenses; Expenses such as venue and rent, media and public relations. If the meeting is jointly held by manufacturers, it is also necessary to list the proportion of cosmetics manufacturers and terminal stores.
Nine. Emergency plan for meeting activities
In order to deal with unexpected events and problems in conference activities, it is essential to formulate a set of emergency preparedness plans. In view of some uncertain factors, only careful countermeasures can ensure the smooth progress of the meeting and play a good role.
Finally, after the conference activities, we should analyze and summarize in time, find out the reasons for success or failure, and constantly improve and perfect, so that the planning scheme can be better and better and the conference marketing can be more and more successful.