Material refers to raw, perceptual and scattered raw materials collected by the author from real life. Not all these materials can be written in the article. And this kind of life "material" becomes a "theme" if it is concentrated, refined, processed and transformed by the author and written into the works. Quote and explain 1. The original material of literary and artistic creation. That is, the real life phenomenon without refining and processing. Preface: "Some substances absorbed in wandering life are transformed into other substances and appear in another form." Qin Mu's "Collecting the Core of Shells from the Ocean of Art": "If your thinking level is low, even if you have certain life materials, even if you have certain writing skills, you can't write good works." How to accumulate copywriting materials? It is suggested to accumulate materials from the following five aspects:
Words and sentences
When I was doing advertising copywriting, I had a special notebook to record common words, including online buzzwords, related words, homophones, antonyms, common words in official documents, idioms, and even the latest film and television drama names.
If you receive customers from an industry, you will also record some industry-specific vocabulary.
I suggest that you also prepare a vocabulary book to record words and phrases related to work.
Graphics and shapes
For me who often do PPT but can't design software, using exquisite pictures and homemade graphics in PPT can solve many problems.
In addition, PPT color matching is also a science. Douban and Weibo often see po pictures of color matching. Suck out these colors in PS, write down RGB values, insert squares in PPT and input color values to get these color blocks, and put them in PPT for later use. When you need to make any scheme, you can choose color matching according to customer's needs or scheme theme, which is quick and convenient:
Framework &; model
The most important thing in writing plans and reports is structure, which should be easy for readers and listeners to understand, so clear thinking is the first element. If we can use the existing model, on the one hand, it will be more professional, and at the same time, it will be convenient for screenwriters to quickly find the context and start writing.
For example, MECE analysis framework, pdsa PDCA of Wuli, 3C, 4P, 5W 1H, SWOT, quality management.
Ppt template
This template refers to the design, which is different from the model above.
Although the company has fixed templates, I still like to use my own templates in some internal PPT, and I can play freely according to the content. Making several sets of templates in advance is helpful to finish the task quickly after receiving the task, and does not waste time doing PPT design.
These templates are very simple, just do some articles on a certain element, and the whole PPT will look higher and more elegant.
Don't give up any good-looking design. At present, what I refer to most is website design and photo album design, which is applied to your own PPT, so that you can make a tall PPT without designing software.
music
Music, yes, you are right. Writing planning and copywriting requires exclusive music. Music can make you temporarily isolated from the world, organize your thoughts in a familiar environment, and finish writing alone. As soon as the music started, the whole person sank, and everything around him became gloomy and fuzzy. There is only one you, computer and keyboard in the whole space. No matter where you are, as long as you are familiar with music, you can immediately return to familiar ideas.
What does a copywriter and material specialist do? Copywriting generally refers to the professional copywriting planning of advertising companies or enterprise planning departments engaged in writing work (2 copies). That is, advertising copywriting is mainly responsible for writing words and creativity in advertisements. Including the title, text, advertising language writing and the choice of advertising image. [1] For example, advertising copywriting: corporate copywriting such as film and television advertising scripts, newspaper advertisements and leaflets: corporate culture, corporate profile, brand story, corporate system, corporate activities, corporate propaganda, news propaganda and image propaganda are all scientific procedures based on reality and winning with creativity. Through this program, we can predict the development trend of things, seize opportunities, integrate various resources and make feasible optimization. Refers to the process of managing, operating, processing or manipulating market information; The process of planning, brewing, making decisions and applying strategies to the market. This is a systematic work with its own unique mode of operation. [1] It should be noted that planning is by no means an idea, creativity or originality, but only a small part of planning. 1. The main responsibilities of the copywriting planning post are as follows: 1. Able to complete project copy; 2. Actively follow up the progress of the project and collect relevant information; 3. Cooperate with the company's brand copy writing; 4. Participate in the discussion of project creative strategy and make suggestions; 5. Participate in the creative discussion of the project and put forward reasonable creative ideas; 6. Cooperate with superiors to complete the written expression of relevant ideas; 7. Actively solicit outstanding advertising works from other advertising companies; 8. Cooperate with superiors to analyze the advertising performance of regional competing products; 9, complete other work assigned by the leadership. Second, the work of the materials specialist is relatively simple and can help collect materials.