People have me, new differentiated marketing.
Nowadays, new products are piling up in the market every year, which also brings the problem of product homogeneity. Nutrition guards have their own solutions to how to deal with this homogenization phenomenon. Similar products appeared on the market before Cao Cao was hungry. How can we distinguish them from other products on the market? Gui Rongwei, the marketing director of Nutrition Guardian, told us: "We found that this field is a sunrise industry. In the future, consumers will definitely want healthy and safe products to appear. At present, instant noodles are criticized by many people, and the growth of the instant noodle industry is hindered. Therefore, the market needs such a healthy, safe and convenient product. We have been making instant noodles for more than 20 years. We have been making fried instant noodles before, and we are actually very aware of the problems in this field. Why can you persist for more than 20 years? Because we have been doing differentiated marketing. "
Only by occupying the first category can the brand be achieved quickly, and the brand is the category. In this regard, Cao Cao is deeply touched by his hunger and thirst. The reason why Cao Cao is hungry is deeply loved by consumers in the highly competitive market is because he has made great efforts in product marketing. Compared with the fresh noodles that have appeared on the market, Cao Cao is hungry and is committed to seeking differentiation. When Cao Cao is hungry, he mainly faces young consumers after 90-00. As the mainstream consumer groups today, their consumption tends to be more scene-oriented, which is convenient for food and leisure. While pursuing health and safety, they need convenience and speed. When Cao Cao was hungry, he seized the pain point of consumption and conducted differentiated marketing. "We also analyzed consumers, because consumer groups have personalities and like funny and interesting brands. We combine the product positioning characteristics of "fast" to introduce Cao Cao into brand naming. Cao Cao, a well-known historical figure, has a very large flow. Diversion has become the primary consideration of brand communication, which allows consumers to quickly remember and spread themselves. " Speaking of the devil "naturally conforms to consumers' cognition of quickness." The fastest person in the world is Cao Cao, and the fastest instant noodles are instant noodles when Cao Cao is hungry, or a new generation of instant noodles. "Cao Cao" interprets "fast" and "hungry" and explains product attributes, and combines "Cao Cao" and "hungry" to form a brand of instant noodles. Our slogan-Cao Cao is hungry and ready to eat noodles. Facts have proved that we are doing the right thing, "Gui Rongwei said.
All-round upgrade of three major processes
To ensure product sales, marketing is only one aspect, and product quality has always been the pursuit of Cao Cao. Instant wet noodles In terms of instant noodles, fried instant noodles can be said to be its predecessor. From the beginning, "aristocratic food" became "poor food" and finally evolved into "junk food". Its evolution actually represents that since the reform and opening up in China, with the rapid increase of material demand, consumers have higher and higher requirements for quality and safety. Consumers have changed from the initial problem of food and clothing to the pursuit of health, safety and convenience. In order to better meet the needs of consumers, Cao Cao was hungry and upgraded his products in an all-round way.
The reason why Cao Cao is hungry is different from other mixed noodles and is deeply loved by consumers is attributed to his three technologies. Lactic acid preservation technology is a new generation of popular biological preservation technology. Lactic acid can well inhibit the growth of bacteria and make food less prone to mildew. Because the water content of the product is relatively high, it will rot at room temperature without protective measures, and lactic acid can ensure that its bacteria will not breed mildew, thus achieving the purpose of keeping fresh at room temperature; The second is vacuum kneading. In a vacuum environment, it can be guaranteed not to be invaded by bacteria in the outside air, which will be safer. It also requires extremely high production conditions and equipment. The production workshop must reach the level of100000. In the production process, including before and after production, sterilization must be carried out to ensure that the products are not contaminated. It is this kind of purification workshop that can control the bacteria in the production environment at a very low level, even sterile. The last process is high-temperature cooking, and only after high-temperature cooking can the product be mixed directly without cooking.
Why is Cao Cao so popular when he is hungry? The three characteristics of its products directly hit the hearts of consumers and distributors. First, it can be stored at room temperature, which means that it has less requirements for transportation conditions and sales environment, which can reduce the cost of products and be relatively closer to the purchasing power of consumers; Second, it is non-fried and consumers eat healthier; Third, products can be directly mixed without soaking, which is more convenient in life. In the era of product consumption, it is more suitable for meal replacement, and can be operated independently in any environment without any conditions such as boiling water.
According to the demand of consumers, instant noodles have a great growth space in China. However, with the rise of similar products, how to distinguish their own products from similar products is a subject that many enterprises have to face. Cao Cao is hungry and stands out among similar products with independent innovation and differentiated marketing. We believe that when Cao Cao is hungry, he will lead a new era of instant noodles.
Cao Cao is a brand-new high-end brand launched by Shandong Nutrition Guardian, which is supervised by Taiwan Province Nutrition Guardian. It has a modern export-grade factory configuration and a number of advanced automated large-scale production lines to protect the products. And has a strong product research and development strength, focusing on the research and innovation of pasta, always adhering to the brand concept of "good quality, good taste", committed to promoting more convenience and good taste for consumers. With the upgrading of consumption, "fast" has become the main theme of current life. When Cao Cao was hungry, he had a keen insight into the new consumption trend, invested heavily in the fast food industry, and launched a new generation of instant noodles, focusing on the new concept of fast, time-saving, convenient and safe, to meet the diversified scene needs of consumers. Going deep into the fast food industry and marching into the 100 billion market, Cao Cao Hungry looks forward to the cooperation of dealers and friends.
Cao Cao was hungry, and the investment promotion conference was orderly.
Source: "Snack Express" original reprint requires authorization
Editor: Li Jun.
Author: Li Kexin? | Editor: Zhao returns to Sohu to see more.