In China, leisure agricultural marketing has a history of more than 20 years, and it has been spent in exploration and learning. Generally speaking, although there is no standardized marketing system, many effective ways and means have been created, and many successful experiences of leisure agriculture have emerged for reference. However, it is undeniable that with the further intensification of market competition and the rapid growth of leisure agriculture projects, the marketing of leisure agriculture has also entered a bottleneck period, and the long-term accumulated marketing means are facing severe challenges.

Then, in leisure agriculture marketing, we should pay attention to the following points to integrate marketing communication:

(1) Confirm how consumers position their brands in their minds at present.

(2) Accurately distinguish consumers-according to consumers' behavior and demand for products.

(3) Establish a holistic and outstanding brand personality, so that consumers can distinguish the brand from the competitive brands.

(4) Provide competitive benefits-according to consumers' purchasing motives.

Grasping the above points, I believe that the marketing of leisure agriculture will be improved.