First of all, consider the needs of customers.
Never change, the customer's needs will always be the first. From the two aspects of functionality and sensibility, the first condition of commodity display is: to look good and to choose easily.
Second, we should "face" our customers.
Fruits and vegetables also have "face, back" and "head and tail". If fruits have trademarks, the trademarks should be oriented to customers; The stems and leaves of vegetables should be leaves up and stems down. Remember to "turn over the pile" every time you replenish the goods, avoid squeezing the second-hand goods, and pay attention to handling with care to prevent damage.
Third, display by category (by classification, shape, size, etc.). )
For example, vegetables can be displayed separately according to leafy vegetables, flowers and fruits, roots, mushrooms and processed vegetables; Fruits can be displayed separately according to melons, oranges, apples and pears, peaches and plums, tropical fruits and gift boxes.
Commodities with similar shapes and sizes can be displayed adjacent to each other.
Fourth, use colors and patterns skillfully.
Fruits and vegetables are very rich in color. Using the natural colors of fruits and vegetables to display together, you can even display various beautiful and interesting patterns to attract customers and urge them to buy at the same time.
In addition, some small items can be decorated in large-scale display, making noodles look richer and more vivid.
5. Pay attention to the order and area of display.
(1) Give priority to seasonal fruits and vegetables.
② Best-selling and fast-circulating fruits and vegetables
③ Promote and sensitive fruits and vegetables.
④ Fruits and vegetables with high price and good freshness.
Six, the same project vertical display
It is convenient for customers to compare and choose the same type of goods.
Seven, the lights should be bright to show freshness.
Lighting can improve the freshness of goods, give customers a sense of fullness and richness, and highlight the characteristics of goods. Shops with insufficient light tend to leave customers with the impression that the freshness of goods is insufficient. In addition, the lack of platform display time is easy to cause a sense of retreat, and auxiliary lighting equipment such as spotlights can be set locally.
Eight, the price card and POP card should correspond to the displayed goods.
I don't know if a friend can't find the price tag of a product for a long time when shopping in the supermarket. The president here especially talked about the frozen area where the price cards are chaotic and high ... Therefore, the price cards and POP cards should correspond to the displayed goods, with correct information and beautiful fonts.
Nine, use the "golden display line" to display.
Customers' eyes are mostly at the middle level. For example, if you put shelves on the upper, middle and lower floors, then the promotional items can be placed on the middle floor.
Ten, always do a good job in freshness management.
Arrange noodles at any time, pick out damaged goods, and keep leafy vegetables fresh.
Commodity display mode:
How to arrange fruits and vegetables to make noodles beautiful and easy to use?
① Round commodity type: suitable for round commodities, especially big round commodities, such as watermelons, cabbages, apples, etc., which can be placed in large piles on the platform.
② Row arrangement: the roots of green onions, celery and leeks. Arranged side by side in a straight line, it can be placed obliquely or horizontally.
Plaid type: Long and bagged goods such as radish and lotus root can be placed horizontally and crosswise.
④ Stacking mode: bagged or boxed.
⑤ Decentralized type: a large number of products are displayed in bulk on platform shelves, which are suitable for irregular products such as potatoes or small round commodities such as oranges and nectarines.
⑥ Input type: Small commodities such as peppers can be directly poured into the display box.
⑦ Oblique implantation: Suitable for leafy vegetables and discharged obliquely.
8 Matching type: use more than two kinds of fruits and vegetables for color matching.
It is often said that the beauty in life is everywhere, not the lack of beauty, but the lack of eyes to find beauty. And good display design is to help you discover beauty!