Fanta orange soda is the main core flavor, accounting for 70% of sales, but other fruit flavors also have many fans. Bright packaging color, bright fruit flavor and rich bubbles are the reasons why Fanta soda is popular. The new brand image is designed by visitoffice, which is softer and more dynamic in font design.
The performance of the pattern highlights that Fanta soda is a soft carbonated drink, full of joy, humor and playful personality. In the visual communication of brand elements, visitoffice cooperates with stunning illustrations, graphics and colors to convey different information according to different regional settings to meet the needs of consumers with different tastes.
Development history
The name "Fanta" mainly comes from the word "fantasy", which means cheerful and interesting. It was found that Fanta brand was sold in Germany in World War II, and the fact can be traced back to 194 1. Due to the outbreak of war, German bottling plants could not obtain the raw materials needed for Coca-Cola production. In order to maintain sustainable operation, the factory developed a cola-like beverage named "Fanta" by using locally available raw materials. Unexpectedly, [Fanta] soda actually made a lot of profits, and the person in charge used these funds.
Assist other Coca-Cola soda plants in Europe to rebuild their operations and lay a solid foundation for the post-war market of Coca-Cola. Due to the shortage of various materials, the taste of Fanta in wartime depends entirely on the materials that can be found, and there is no fixed product image. The well-known Fanta brand is 1955, a completely different orange-flavored soda introduced by the Italian Coca-Cola Company. Since then, "Fanta" has developed into a world-famous fruit-flavored beverage brand.