Modern people's social life is busy, and many newcomers choose to hold wedding banquets in hotels, which not only reduces the burden, but also leaves a good impression. Choosing a five-star hotel for a lifetime event is not cheap, but it can make people's dreams come true! How to make the bride and groom feel that they enjoy supreme care and envy? What we need to do is "all-round arrangement" to make the hotel the "first wedding banquet in Changsha" and always provide the best personalized service. Each couple's cultural background, social environment and love experience have their own characteristics, and they also have different understandings and ideas about their own wedding. Therefore, according to the different characteristics of the couple, we have planned the following wedding cases with distinctive personalities and different styles.
First, the content of personalized wedding ceremony
Personality wedding has become a beautiful landscape in the city. More and more couples are no longer satisfied with blindly following and imitating others when planning their marriage, but begin to pay attention to the display of personality and really hold a wedding of their own, making the wedding a new starting point for their life journey and their most brilliant moment.
European romantic candlelight wedding, festive and lively Chinese luxury royal wedding, classic and fashionable ball wedding, unique afternoon tea party and other unique wedding forms can adapt to different venues of the hotel, which can not only publicize the hotel's viewing advantages and catering characteristics, but also make rational use of various halls, reduce the venue restrictions of the hotel at the peak of wedding booking, and highlight the novel wedding style.
European romantic candlelight wedding:
The most prominent feature of candlelight wedding is westernization, elegance, chic and romance. Master of ceremonies presided over. At the beginning of the wedding, the indoor lights are dimmed, the static lights are turned on, and the wedding music is ready for the audience. Another special person at the candlelight wedding is the supervisor. He is wearing a dark suit and white gloves. Everything at the wedding was directed by the director. The wedding will be finished in 30 minutes. The best place to choose a wedding banquet is the Four Seasons Hall on the second floor and the Paramount Gate on the third floor. There are three kinds of candlelight wedding admission: first, the bride and groom slowly enter the wedding scene at the same time. Indoor flowers are sprinkled on it. Second, the bride walked hand in hand to the flower (balloon) arch by her father and brother, and then the elder gave the bride's hand to the groom, and the couple entered the wedding scene. Third, the bride's wedding dress should be special, and the flowers she holds should be very good (mainly light, usually white roses or lilies). The bride walked into the wedding scene alone, and then the bridesmaids came in together and walked to the stage. The groom waited on the stage, and both of them bowed to the guests. Candlelight wedding procedure: 1. The master of ceremonies introduced the parents of the couple to the guests. 2. The MC stood under the stage (a podium was specially set up at the wedding scene) and listened to the supervision and guidance.
3. The witness is invited to speak (about 3 minutes). In the music of the wedding, the couple read the vows of love. The first paragraph is read by the bride, the second paragraph by the groom and the third paragraph.
The bride and groom read aloud together.
5. Parents' representatives from both sides spoke. 6. The cake is placed on the left side of the stage, and the height is usually three or five floors. Put some new models on it. produce
The first step in a new life. 7. The bride and groom poured a large glass of champagne. Champagne is on the right side of the stage. It indicates that love will continue. 8. The bride and groom propose a toast. 9. The wedding reception begins. The two sides toasted their parents to express their gratitude for their parenting. 10. Then both husband and wife left for the first time. At this time, the lights of the venue dimmed, the smoke was released, and the candles prepared on each table were lit. There will also be huge candles on the stage. When the wedding music plays, the couple will light it themselves. 1 1. Then the couple both left the scene for the second time, waiting for the bride to put on a Chinese cheongsam, the groom to put on a Tang suit, and then both entered the wedding scene. The bride and groom presented flowers to their parents. The wedding banquet officially began. 12. The bride and groom start toasting table by table and play more elegant wedding games.
13. After the wedding reception, the couple and their parents thanked the guests on the stage, and the bride and groom watched the guests leave at the gate of the archway.
Attached with layout renderings. ※.
China luxury royal wedding banquet
The outstanding features of the luxurious royal wedding in China are warmth, celebration, publicity and classicality. It embodies the traditional wedding customs in China. Before the wedding, the seats of the folk band were arranged in advance, and the people who played the emperor and father-in-law were all in place. All the procedures and contents at the wedding are dominated by the father-in-law. The ceremony took a little time. The advantage of this kind of banquet is that it can be used in any restaurant.
When the float arrived at the hotel, it traveled for 300-400 meters with the sound of gongs and drums, and reached the place where the heaven was worshipped. As the host shouted, the groom picked up the bride and walked to the red carpet, and the bride's feet could not land. The Chinese wedding officially began. The wedding reception must start at twelve noon.
Luxury royal wedding procedures:
1. When the bride and groom came to their parents, four parents sat on four dragon chairs, and two candlesticks and red candles, as well as melon seeds, peanuts, walnuts, longan and red dates (representing early birth and harmony) were placed on the table between the four parents at the Eight Immortals Table.
With the cry of the wedding host, both husband and wife bowed to heaven and earth.
3. Worship Gao Tang first, then husband and wife, and then worship again for three transgressions and nine times.
The groom raised the red hijab with a pole called the bride to show his satisfaction.
5. The Virgin brought the bride a bowl of jiaozi. Jiaozi can't cook. The host asked the bride: Is it alive? The bride replied: health.
6. After the couple finished Chinese etiquette, the whole family took a group photo.
Classic fashion western-style wedding banquet
Most young people are innovative and energetic, and don't like to worship heaven and earth in a big way. Many people like to hold dances and offer carnival-like blessings to the wedding together with the guests. This kind of dinner is very foreign, elegant and casual.
The wedding reception is divided into two parts: first, the bride and groom and the guests dine in Xiangcuixuan. The arrangement and service of Xiangcuixuan are self-help, and romantic western music is playing under the stage. Everyone came to paramount after eating and drinking. In addition, the western-style wedding banquet can be held directly at the Paramount Gate on the third floor, and the emcee should be in place in time before the wedding banquet begins.
Western wedding reception procedures:
1. Guests take their seats when they enter the door.
2. Best man's speech
Step 3: The banquet begins.
4. The bride and groom cut the cake
5. Newcomers dance the first dance
6. Dance+Buffet officially started.
7. Bride throws flowers (groom throws socks)
8. The guests entered the dance floor and began to dance.
10. The bride and groom go to the honeymoon suite of the hotel to celebrate their wedding night. Attached is a layout effect diagram. ※.
Unique afternoon tea party
The wedding reception doesn't have to be after the lights are turned on. It's not bad to choose a warm afternoon in a western way! It is a very relaxing way to prepare some exquisite cakes, fruits and drinks, and get together to chat and get to know relatives and friends. Move the location to the grass on the 32nd floor of Xingyue Gallery (reservation hall) to make the atmosphere more active. Design some small games or tell interesting stories about new people. Newcomers will cut cakes, throw bouquets and pour champagne into the champagne tower, which will push the banquet atmosphere to a climax. After the banquet, the newlyweds checked into our carefully prepared honeymoon room.
Before the wedding reception, it is required to prepare a full set of western-style backgrounds, made of flowers or light-colored yarn, and 8 flower spiral candlesticks. The flower gate is for newcomers. Projection spotlight 1. Background smoke 1. Bubble machine 1 set, rendering the romantic atmosphere of the wedding and refracting the colorful light. The background music can be played directly with a good stereo, but it must be operated by a professional emcee who knows the wedding procedure very well. The touching and lyrical melody, the lovely couple and the careful planning of the wedding host will definitely make the wedding grand, sacred and romantic. ......
Afternoon tea party program
1. The host said, "Please wait for the new arrival."
The bride and groom walked slowly into the wedding scene at the same time.
3. After the host reads the lines of the ceremony, he asks the bride and groom if they are willing to accept each other (this wonderful scene is often seen on movies and TV, and the bride usually practices saying the word "I do" thousands of times before this).
After saying "I do" to each other, the two sides exchanged rings and kissed.
At the end of the program, the background music is getting louder, the waiter pushes the cake, and the newcomer cuts the cake.
6. The sky is full of bubbles and smoke, just like a fairyland.
7. Pour champagne and the bride announces that she will throw a bunch of flowers.
8. Look at the night scene and have a bird's eye view of Changsha.
9. The bride and groom celebrated their wedding night in our carefully prepared honeymoon suite.
Attached with layout renderings. ※.
Second, the publicity and packaging of the wedding.
According to the successful cases of wedding banquets in other hotels, three magic weapons for the success of wedding banquets are summarized.
Only through the process of "product development-adjustment and improvement-gradual improvement" can the hotel successfully make wedding products into a unique brand with close price to the market, high service and customer friendliness. In the process of building a wedding banquet brand, there are three successful "magic weapons": focusing on product planning, packaging and publicity; Implement effective all-staff marketing strategy; Carry out the concept of "don't let go of any potential guests".
1, publicity planning
With the rationalization of consumers' consumption concept, hotel catering has encountered strong challenges from social catering. In the "battle" of grabbing zero-point guests, social catering has brought a large number of mid-range consumers with its competitive price advantage. The hotel has incomparable supporting advantages in undertaking banquets. Besides business banquets, wedding banquets are a more predictable market.
At the beginning of each year, the catering department should conduct a comprehensive market survey. For example, competitors' wedding banquet menu and wedding banquet trend survey, school-age youth demand survey, etc. According to the survey results, adjust the original products, introduce new menus, implement new measures, and draw up a one-year publicity, marketing and service plan. Market pricing. The wedding menu of major restaurants in the society has obvious price advantage. This requires the catering department to launch an economical new menu after careful design and research and development. 1.288 yuan "Love as Oxygen" includes white lobster, tomato, pearl abalone, braised shark's fin skirt and other precious dishes. In this way, through flexible adjustment, we can realize the comprehensive advantages of comprehensive supporting, meticulous service, stable products and transparent prices. There are many sets of menus for designing wedding banquets, and guests can choose from a wide range.
All-round packaging and atmosphere contrast are a major feature of the hotel to attract guests. From the ceiling of the lobby to the background board, from the corridor to the hall door, all the places where the bride and groom and their relatives and friends may pass should be carefully decorated with lamps. Every "auspicious day" hotel will invite professional orchestras to present wedding music with ethnic characteristics to the guests at the entrance of the lobby. The banquet table is unconventional. It is suggested that the catering department build a seven-star platform with the main table in the middle and the secondary table around the side, which not only has the meaning of perfection, but also plays the role of supporting the moon. In addition, Chinese banquets should boldly integrate the advantages of western cocktail parties. There are large ice sculptures, flowers and green grass in the middle of the banquet hall, and colorful spotlights are added. Some green plants representing vigorous life are placed between the surrounding tables. The back of the main table is pasted with red happy characters, the hall is covered with red lanterns, colorful "heart-shaped" balloons are inserted in the middle of the table, and the dining chairs at the wedding banquet are all red chair covers, which can be seen at a glance.
According to the characteristics that young people want to be fresh and keep up with the trend, hotels should make great efforts to be new, strange and special, set up a menu that combines Chinese and western styles, and introduce Chinese and western menus. The price and dishes represent the current trend of folk festivals (integrating the essence of ancient and modern folk culture and food culture). Delicacies with good color, smell and auspicious names can add luster to the festival.
The hall pays special attention to the atmosphere of the first course. It is suggested that the hotel specially purchase a 16 inch diameter four-happiness platter, which is beautifully carved by the chef. Accompanied by pleasant music, a group of etiquette ladies dressed in elegant cheongsam lined up, with jade arm trays and Tingting curled up. They walked lightly to the main table, sent the most sincere wishes to the couple, and then presented their exquisite dishes to each table.
Successful publicity is inseparable from three elements: the right theme, the right media and the right time. Hotel wedding publicity should be timely and have more channels, so as to achieve remarkable results.
The off-season of the wedding banquet is obvious, and the hotel should make good publicity before the arrival of each peak season. Such as advertising in newspapers, establishing good relations with relevant units and carrying out targeted publicity.
In addition, the hotel cooperates with the wedding photo studio to carry out various forms of linkage promotion. For example, the largest wedding photo studio in Changsha is invited to set up an office in the store, and the European-style lobby of the hotel is provided as a venue for the photo studio to jointly hold large-scale outdoor activities with the wedding photo studio. In this way, the promotion activities aimed at the target tourism market of the wedding banquet have deepened the impression of the newcomers on the hotel to a certain extent.
The hotel can specially plan and shoot the wedding propaganda film-"Romantic Moment Endless" to show the wedding banquet hall, service and dishes to the guests. Organize "Newcomer Music Teahouse" activities from time to time, select newcomers with more wedding banquet consumption potential, watch wedding banquet videos in batches, further communicate with newcomers, and deepen the impression of guests through visual impact. In addition, this promotional film can be placed in the elevator advertisement selection period of the hotel to increase the guests' awareness of the hotel wedding.
All the guests attending the wedding will receive a special gift when they get married-a affectionate and meaningful song. Nowadays, it has become a fashion to order songs to congratulate the wedding. The bride and groom, their relatives and friends will of course pay close attention to the program of Diange Station, and even the citizens who have nothing to do will see if any familiar relatives and friends are married. At the same time, the hotel interrupted the wedding reception.
The overall packaging of the "gold medal master of ceremonies" is another pioneering work of the wedding banquet. The hotel excavates a young man with excellent image, eloquence and acting skills from ordinary employees and trains him specially. From props and costumes to makeup, I collected anecdotes about marriage, created humorous wedding quotations, conceived wedding sketches to increase my participation ... bit by bit, carefully designed, and a professional wedding emcee was born.
The specific publicity plan shall be formulated separately by the public relations department (including leaflets, newspapers, television, radio and other media advertisements). ※.
2. Marketing
The hotel implements a staff marketing plan, encourages employees to develop personal and interpersonal networks, and recommends wedding banquets to relatives and friends. Thanks to the implementation of incentive measures, employees' marketing enthusiasm is encouraged, and they are looking for relatives and friends who can develop, promoting and lobbying them, and enthusiastically leading them to the hotel for consultation. In order to improve the marketing success rate of employees, the hotel holds publicity and training on related knowledge from time to time, such as training on wedding banquet knowledge and marketing skills, so that employees can make recommendations with substance, answer general inquiries from guests and gain their trust.
Take "Don't let go of any potential guests" as the theme slogan of hotel wedding marketing, booking and service. Every guest who calls the store for consultation and his escort are marketing targets, and every guest who attends the wedding banquet is marketing targets. The guests who call are of course the target of marketing, and there are also many business opportunities among the guests who go to the banquet. During the wedding season, there is an endless stream of guests calling the store for consultation. Hotels should require marketing staff to be familiar with the business, answer the questions of the guests professionally, consider the problems from the perspective of the guests, provide suggestions in time, create a professional, sincere and patient image, and let the guests safely hand over the most important things in their lives to the hotel.
In view of the strong concentration of wedding time, the layout of the hall is strictly in accordance with the norms. When the hall is full, the hotel tries to decorate the large conference hall and western restaurant that are not suitable for wedding banquet hall at the strong request of the guests, which not only meets the needs of the guests for holding wedding banquets, but also makes full use of the hotel resources.
Always serve the smallest detail. For example, the layout of the hall emphasizes the atmosphere, the quality of the dishes, and the banquet service emphasizes specialization and humanization. For example, communicate with the host before the banquet to understand the preferences, taboos and even alcohol consumption of the bride and groom, so as to do a good job of personal service for the bride and groom. At the banquet, the waiter is appointed to pour wine and pass cigarettes for the bride and groom, so as to flexibly help those who can't drink well to control the scene and keep the dishes warm in time, so as to prevent the bride and groom from being too busy with entertainment to enjoy the food. It is the dribs and drabs of service that can't be abandoned, so it is possible to keep an endless stream of guests.