Event planning
Merchants' Meeting refers to a kind of investment promotion activity planning in which investment promotion organizations introduce, publicize and promote their investment environment and investment promotion projects to the outside world by holding various types of conference activities, promote communication and contact between factories and buildings, and attract investors to invest. Under the condition that the international economy is very developed and the market economy is very active and favorable, it is not only an important way for investment promotion agencies to effectively explore the international investment market and attract multinational companies' investment, but also a positive measure for investment promotion agencies to enhance their own image and expand their social influence. Large-scale investment promotion fair is a large-scale comprehensive investment promotion activity organized by domestic and foreign investment promotion agencies (usually government departments or large institutional groups), and the organizer organizes investment promotion units and personnel from the local area or related departments and industries in the system to participate. Its main characteristics are: large activity scene and strong social comprehensive effect; Through various channels, such as the government or foreign influential sails, a wide range of businessmen attended the meeting; There are many investment projects announced to the public, with large investment fields and projects involving a wide range of industries. Such a large-scale and important investment promotion meeting should be well thought out in the planning process. What are the key points to pay attention to? I Creator Creator- event planning A large-scale investment promotion meeting is a large-scale comprehensive investment promotion activity organized by domestic and foreign investment promotion agencies (generally government departments or large institutional groups). The organizer organizes investment promotion units and personnel from the local area or relevant departments and industries in the system to participate. Its main characteristics are: large activity scene and strong social comprehensive effect; Through various channels, such as the government or foreign influential sails, a wide range of businessmen attended the meeting; There are many investment projects announced to the public, with large investment fields and projects involving a wide range of industries. Such a large-scale and important investment promotion meeting should be well thought out in the planning process. What are the key points to pay attention to? 1 should be regulated in the early stage. As the saying goes, you can't fight unprepared, and everything you do should be a planned step. The job fair is just one of the company's annual operating plans. Many enterprises have not yet decided how to hold activities, in what way, what theme, etc. Before the meeting. Even some enterprises occasionally have the idea of holding investment promotion meetings when they hear the news that others have successfully held meetings. Or as soon as the new super sellers of some enterprises take office, the new officials take office with three fires, and in order to make some achievements, they blindly hold meetings without fully running in with the company. The risk factor of such a meeting is relatively high. Only by making overall planning and minor adjustments in advance can such a meeting increase the chances of success. No.2 clearly defines the plans and policies to be launched. For a successful meeting, besides good products, it is also important to plan the pulling point. Many enterprises are eager to plan their own plans before the meeting, or ask around to imitate the plans of other companies. Although imitation is a kind of wisdom, it is often difficult to imitate his spirit. If you only know its surface, you will form a tiger that is not a dog, which is not worth the loss. NO.3 clarify the purpose of the activities of the China Merchants Association and understand the purpose of the meeting. Maybe everyone here thinks it's funny. Isn't China Merchants just to sign the bill? Of course, the signing of the bill is certain, but I believe that apart from signing the bill, there will definitely be corresponding purposes and sustained interests. The purpose of the meeting can be varied, but it should have a core purpose and an additional purpose. NO.4 market analysis data is the guarantee of success. Before the meeting, you must do a good job in market research, such as the number of cities, population, target customer base, market consumption level, consumption habits, competitive product operation mode and so on. Only after you have made a specific investigation can you know the feasibility and cost accounting of your plan. The highlight of No.5 refining conference is that meetings in all walks of life are very common, which leads to customers' fatigue, so it is a thorny issue for conference organizers to invite them now. The highlight of the conference is the main attraction of the invitation letter, including the conference location, speaker, organizer's strength, product policy, conference form and so on. NO.6 do a good job in the preliminary work. 60% of a successful meeting depends on the preparation before the meeting. The design of reward and punishment mechanism for meeting personnel must have clear themes and highlights. The meeting staff should master the company's product policies and conduct personnel training, so that every employee has work enthusiasm and moves towards the goal. Make and check the bill of materials, do invitation training before invitation, and simulate drills. Scheme rehearsal, division of labor, material preparation, contract training, intentional customer statistics, meeting process design, process rehearsal. NO.7 Control the layout of the venue in the middle of the meeting to create an atmosphere, and the display feeling should be consistent with the product culture. Attention should be paid to details in employee reception. Distinguish between old customers and image customers. If so, tell the staff. The meeting process should be attractive, and the course and style of the lecturer should be suitable for the habits of the target customers. And products and companies are invisibly set off from the course. NO.8 follow-up after the meeting and follow-up after the dunning meeting occupy a certain proportion in the whole investment promotion meeting. The intention after the meeting is to follow up with customers in time, arrange the delivery of contracted customers and determine the meeting time. In particular, the dunning after the customer signs the bill should be summarized in time after the meeting, and a dunning training should be conducted accordingly. To sum up, a successful investment promotion meeting is one of the fastest ways for enterprises to organize and open up outlets and attract investment. At the same time, a successful activity planning of investment promotion meeting is also to shape the local influence and reputation of enterprises. Finding these word-of-mouth is the best engine to promote sales and the best pull of marketing. Creator iCreator- Event Planning has thousands of experience in event planning, with customers in many countries around the world. Not only has a professional technical team, but also in the process of communicating with customers, we think what customers think, aiming at creating unforgettable success moments for all customers. With excellent achievements, Creator iCreator- Event Planning has grown into one of the best international conference service providers, adhering to the concept of focusing on quality and paying attention to every detail, and striving for perfection in an all-round way.