Planning scheme of Lantern Festival marketing activities 1 With the approach of Lantern Festival, the planning scheme of restaurant Lantern Festival is imperative. The purpose of this scheme is to increase the operating income of each store, establish the brand image of catering, and then set off the climax of holiday consumption. The specific contents of the Lantern Festival promotion plan are as follows:
I. Theme of the event
On the fifteenth day of the first month of the Lantern Festival, xx catering sends blessings.
Second, the activity time
20xx February 8th Lantern Festival
Third, the venue.
Xx restaurant
Four. Activity content
1. Guests who come to the store for consumption on the fifteenth day of the first month can participate in riddle guessing activities at the Lantern Festival, and the winners can get a beautiful small gift, and each table is limited to guessing one riddle.
2. Guests who spend money in the store on the 15th day of the first month will be given two yuanxiao each, for business registration and financial custody.
On the fifteenth day of the first month, the chefs in each store introduced several reunion dishes, which meant that the Lantern Festival was round and round.
Verb (abbreviation for verb) cooperative department
1. The planning department is responsible for designing banners, one for each store. Content: The Lantern Festival will be celebrated on the 15th day of the first month, and xx catering will send blessings. The message platform is used to send messages of blessing for the Lantern Festival. Content: The Lantern Festival is on the fifteenth day of the first month. _ Catering sends blessings. _ Catering wishes you a full moon, a round lamp and a happy reunion!
2. The riddles are printed and prepared by each store. Distribute crossword puzzles to the guests, put the answers at the front desk, and check the answers by serial number. )
3. When the gift shop is in solve riddles on the lanterns, it will distribute small gifts according to the existing surplus and make financial registration.
4. The number of Yuanxiao required by each store should be arranged in advance for our purchasing staff to purchase.
Matters needing attention about intransitive verbs
1. All stores provide relevant knowledge training for employees, and guests will take the initiative to prompt and send holiday wishes when dining that day.
2. On the day of the event, the coupon activity is only given away, and the activity of the loyalty card is normal.
Planning scheme of Lantern Festival marketing activities 21. Activity time
Xx，xx，XX，XX
Second, the activity section analysis
1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, our promotional activities focus on products related to the Lantern Festival. At the same time, traditional activities such as fireworks, hanging red lanterns and crossword puzzles are used to add fun, create a lively atmosphere for the Lantern Festival and revive consumer enthusiasm.
III. Purpose of the activity
After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customers' consumption, regain their enthusiasm for consumption and improve overall sales. In addition, through various novel and effective promotional activities, we will consolidate existing customers, tap and cultivate new consumer groups, and enhance the company's visibility and reputation.
Four. Activity content
(a), shopping for jiaozi.
Customers who spend all of 99 yuan at one time during the activity can get 1 bag of New Year's glutinous rice balls (worth 3.9 yuan) at the checkout counter with their computer receipts; In the same way, after shopping for 188 yuan, you can get 2 bags of glutinous rice balls (worth 7 yuan and 8 yuan) at the cashier with your computer receipt. Limited to 500 copies per day.
Note: The consumption amount cannot be accumulated when the voucher is collected on the same day.
(2) Riddle riddles and win prizes.
Decorate the hall into a Lantern Festival amusement area, hang lanterns and put riddles on every corner. Can participate in speculation. If you guess correctly, there will be prizes, which are exquisite gifts.
Performance: The performers have talented employees in the store to perform together in order to increase the lively atmosphere of the Lantern Festival.
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For a wider audience, you can find couples to take part in the competition of feeding jiaozi and expressing their love with their mouths, or you can find pregnant women or expectant mothers and prospective fathers to pack jiaozi.
If you want to be creative, you can plan to propose together, first put a video, send a blessing or something, and then perform a proposal on the spot or something.
Planning scheme of marketing activities for Lantern Festival 3 I. Activity time:
xxx
Second, the theme of the event:
Come to the Lantern Festival in the first month.
Third, the theme of the event:
1. Lantern Festival is held in the first month.
During the activity, the supermarket launched glutinous rice balls, jiaozi, fresh food and other ultra-low-cost snapping up, the price is absolutely low, hurry up!
Famous and exquisite Yuanxiao, such as Xx, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao gathered together. The newly-launched glutinous rice balls machine makes glutinous rice balls with various flavors for customers on the spot.
Remarks: at least two hours a day (please arrange the activity time yourself, and it is recommended to arrange it at the peak of passenger flow to promote performance improvement. Each department will hold corresponding big brand snapping activities according to the situation, and strive to snap up at a price lower than the county average to improve snapping performance. The purchasing department will negotiate in advance).
Dice won the Lantern Festival and had a good time.
During the first month 10 to 15, customers who have shopped all over 58 yuan in the supermarket and all over 88 yuan in the clothing department store can take part in the "dice win Yuanxiao" activity in the lobby on the second floor with the shopping receipt, with a maximum of five tickets per ticket.
Prize setting:
1, 5 o'clock: a bag of melon seeds 6 o'clock: Yuanxiao 1 bag.
2. riddle guessing and riddle culture exhibition
From January 10 to 15, customers who have shopped all over 28 yuan in supermarkets and all over 58 yuan in clothing department stores can participate in the "solve riddles on the lanterns with a shopping receipt". Anyone who can guess the riddle can get a beautiful gift from the reception desk on the first floor.
Prize setting: 1 yuan or so.
Remarks:
① This activity must be attended with a shopping receipt.
② The guessing answer number of the spotlight must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.
(3) After the answer is accurately checked by the service desk, the answer can be obtained and posted on the answer before receiving the prize.
Fourth, advertising:
1, TV advertisement, xx advertisement, xx advertisement
Television media
Broadcast time: February 14 to 19.
2. riddles: riddles are hung on the first and second floors (in place on the ninth day)
3. Hang the popular Lantern Festival
New year's goods street with flags on the Lantern Festival.
Double-sided (in place on the eighth day)
4. Kanban outside the door: Kanban at East Gate, Round Gate and South Gate (in place on the ninth day)
Broadcast: broadcast throughout the service desk.
5, supermarket cashier/service desk activity bulletin board: small billboard (in place on the ninth day)
6. Door stickers: all the main doors on the first floor (in place on the eighth day)
7. Banner: cosmetic staircase on the first floor
Double-sided KT board (in place on the eighth day)
Fireworks: Fireworks are set off outside the first floor.
Planning scheme of Lantern Festival marketing activities 4 I. Purpose of the activities
By holding a series of promotional activities during the Lantern Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.
Second, the content of the activity
According to the festival characteristics during the Lantern Festival, choose the promotion method that suits you.
Third, interior decoration and atmosphere.
1, the restaurant storefront posted some pictures related to Yuanxiao and posters of promotional contents in the store, mainly in red, highlighting the festive atmosphere of the festival.
2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.
3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.
Fourth, advertising.
1, leaflets.
2. Newspaper advertisements.
3. Poster making.
Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.
Verb (abbreviation for verb) sales promotion department
1, leaflet distribution is completed by relevant departments;
2. Individual and regular customers are specifically responsible for the booking of each store;
3. The store manager is solely responsible for promotion and reservation.
Specific promotion activities of intransitive verbs
"large-scale group meal promotion activities"
Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).
2 -4 people can enjoy a 10% discount.
5 -8 people can enjoy 8.8% discount.
9 people-12 people can enjoy a 7.8% discount.
Lantern Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Lantern Festival market is promising. So how should the catering industry seize the business opportunities contained in Yuanxiao consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Lantern Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption in recent two years, we can see that Yuanxiao consumption has three obvious characteristics:
The catering industry should master the following holiday service management methods:
A, housewife type. That is, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts. The hotel only charges a small amount of processing fees.
B, it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality, low price, facing the public and serving the public, introduce various recipes such as "respecting the elderly", "loving banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.
C, series type. In order to meet the consumption demand of modern people, restaurants and hotels should offer family-oriented New Year's Eve dinners, "rent chefs", open guest rooms, karaoke rooms, bathrooms and other leisure facilities and places to residents, and attract residents to entertain themselves in hotels for the Lantern Festival.
At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.
Marketing activities should work hard in the following aspects:
One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, offer discounts every day" and other promotional activities in the purpose of sincerely giving back to consumers.
Layout and decoration of the Lantern Festival in the hotel;
1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).
2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.
The banner of "xx Hotel wishes the people of the whole city a happy New Year" is hung at the gate.
4. Basalt couplets on both sides of the gate are "Golden Cup Drinks Kunda" and "Jade Rabbit pays New Year greetings during the Spring Festival", which are horizontally approved as "Congratulations on the New Year".
5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.
6. Two staff members (a pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 0 who have been dining in the hotel.
7. There are colorful flags on the balcony railings on the third and fourth floors.
Lantern Festival marketing activity planning scheme 5 activity theme:
20xx Lantern Festival Promotion Planning
Campaign slogan:
Deep affection for the Lantern Festival (the Lantern Festival meets, the beautiful scenery is shared, the red lanterns are hung high, and the Lantern Festival is booming)
Activity section analysis:
1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities, such as fireworks, dragon dancing, hanging red lanterns and crossword puzzles, are also used to increase fun and create an active atmosphere for the Lantern Festival.
As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.
Activity content:
First, the reunion of the jiaozi Exhibition of Yuanxiao Delicious.
1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.
2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.
Second, Yuanxiao Snack Street
There is a snack street in front of the supermarket in the big shopping mall, with about ten stalls, including glutinous rice balls, sugar-coated haws and stinky tofu, fried sausages and mutton skewers. , and made on the spot. If you buy more than 100 yuan, you can get a snack coupon worth 10 yuan, and if you buy more than 50%, you can get a supermarket receipt.
Activity description:
1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to eat delicious snacks after shopping.
2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.
3. Snack coupons can't be exchanged for cash, and there is no change.
4, snack production must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.
5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.
6. In addition to spending with snack coupons, customers can also buy with cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.
Third, the beautiful scenery is shared with Qi Le Lantern Festival (dream)
Open up the Lantern Festival amusement area, set up grape racks, hang various lanterns and install various puzzles. Whether shopping or not, you can participate in the puzzle. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.
At the same time, rings and some folk acrobatic performances can be added in the amusement area.
Ferrule: You can join the ferrule once, ten times at a time, and you can take away the contents if you are caught. The items in the circle are visited according to their value. The total value of goods can be determined according to the full quota. The higher the full amount, the higher the gift value. Generally speaking, the value of commodities should not be too high, one is to prevent high-value commodities from being damaged, and the other is to reduce the full quota and increase the number of tourists. Customers can also pay for the ferrule themselves.
Folk acrobatic performances: Invite some folk groups to perform acrobatic performances such as dragon dancing and monkey playing to increase the lively atmosphere of the Lantern Festival.
Note: the garden layout must be exquisite, and attention should be paid to maintaining order at the event site. The beginning and end of garden activities can be sounded with firecrackers.