Online, Quanjude went online in February, hungry and other take-away platforms, and this year also tested the water live for the first time. In the offline stores, Quanjude Beijing Direct Store changed the original "one store, one order" mode, launched a unified menu, took 47 dishes as unified dishes, and implemented unified products, unified dishes and unified prices.
The company also announced that the overall price of vegetables in all stores will be lowered by 10% to 15%, and the membership price of roast duck will be adjusted from 258 yuan to 238 yuan, and no service charge will be charged for all store halls. In addition, Quanjude also launched offline outreach business, established community WeChat groups, and tried to profit from community private domain traffic.
Extended data
Quanjude lost 202 million yuan in the first three quarters of 2020;
In the first three quarters of this year, Quanjude's operating income was about 510.6 million yuan, a year-on-year decrease of 567 1%, and the net profit attributable to shareholders of listed companies was about 202 million yuan, compared with 52,604110,000 yuan in the same period last year, a year-on-year decrease of 484.4%. ?
Judging from the financial report, Quanjude's loss in the third quarter narrowed. In the third quarter, the company achieved operating income of 203 million yuan, down 53.08% year-on-year. The net profit loss attributable to shareholders of listed companies was 53.7829 million yuan, down 364.6% year-on-year, and the basic earnings per share was -0. 1.7 yuan. ?
In the past three years, Quanjude's share price has been on a downward trend, from the highest of 23.5 yuan/share to 10. 17 yuan/share, and its market value has been halved.