Large retail stores, usually chain stores. A supermarket is a store that sells all kinds of goods. In addition to the needs of daily life, some supermarkets even sell fashion.
Supermarkets operate in a modern way, striving for efficient logistics and realizing small profits but quick turnover. It has a large number of different brands, different prices and different kinds of goods, arranged in an orderly manner, so that customers can buy everything they need in the same store and keep their mentality of coveting convenience.
Customers queue up at the counter to pay after selecting the goods, which reduces the demand of employees and saves costs. Supermarkets usually have tools such as trolleys and baskets for customers to dress up their purchases, and some even have delivery service.
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Development history
Supermarkets have been in Europe, America and other countries for decades. In A.D. 1930, Michael Coulomb established the first supermarket in America by purchasing Fred Trump's "Eat Your Own Choice" shopping center. Although the United States was in the period of economic crisis at that time, supermarkets liberated consumers from the intense marketing pressure with a major breakthrough in low prices and achieved great success.
Supermarkets take self-service, low gross profit and low selling price as competitive weapons, and pursue small profits but quick turnover, which is in sharp contrast with the high gross profit margin of traditional grocery stores and department stores.
Supermarket is not the founder of self-service, but due to its rapid development, this service model plays a huge role in the retail industry. Save a lot of labor costs, greatly reduce operating costs, and to some extent ensure that supermarkets can make profits with low gross profit. At the same time, it also improves the shopping environment.
The definition of supermarket in the headquarters of Chicago Supermarket Association is: "Supermarket is a department-wide food store with annual sales of at least $6,543,800+0,000, and self-service sales are implemented in the food storage yard."