Regarding the theme of advertisements, many people will make a mistake, thinking that the more information they convey, the more interested users will be. Actually, it's not like this. Now people's time is limited. In the era of information flooding, how to highlight the theme of products and let users recognize the meaning of advertisements at a glance is the most important thing, so as to avoid complicated content and reduce the reading burden of customers.
2. Be good at highlighting key words.
The text description is for users to see, so we must highlight the key words, such as the May Day discount activities, and we must spit out May Day. The words must be big and eye-catching, and the rest need to be weakened accordingly.
3. Design according to customers' reading habits.
Generally speaking, people's reading habits are from left to right and from top to bottom. So when designing website banners, we should follow this rule. Otherwise it will make people very uncomfortable.
4. Product display should be able to stimulate customers' desire.
In the era of information explosion, customers only pay attention to browsing the web for a few seconds, so they need to show their products at 1 to hit the theme.
5. Too many colors should not be too dazzling.
Color matching is very important, but it should not be exaggerated, which will make visitors feel dazzling, unfriendly and even disgusted. Product pictures, the more colors, the better. The most important thing is to be suitable and easy to identify. If it is too much, the product information will be overwhelmed and the visual effect will be greatly reduced.
On how to do a good job in banner design in website design, Ivy Bian Xiao from Global will share it with you for the time being today. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
Web banner design experience sharing! ? Regarding the design of Banner, I believe many people have seen the sharing of this experience. I have also done some banner design in the company, and through continuous study and practice, I have accumulated some small experiences and methods to share with you.
I. Background
Our students who draw pictures may know that a picture can't cover everything, and the key points need to be carefully portrayed, and some can be left aside. Designing banners is sometimes like painting. First of all, there must be a big environment. Banner's background is like a big environment. In fact, it mainly plays a role in setting off and setting off the atmosphere. When a new demand comes, we should first consider what kind of environment and atmosphere we want to create, whether it is cheerful, sad or lovely, or like Chinese New Year. Maybe we should use red and orange, such as children's, and the colors should be pure and lively.
However, it should be noted that the background should not be too fancy, otherwise it will affect the overall readability and can be simple and clear.
Second, the main visual elements
The main vision in the design should be clear and in line with the theme, and there should not be too many elements, otherwise it will appear chaotic. Some people fill up space as long as they have it. In fact, proper "blank space" on the page is also a good way to improve the quality of pictures. Visual elements, whether characters or others, must be clear. When we are looking for materials, we should also look for high pixel quality. I usually go directly to Coolpad, Nitu.com, Petals or Google website, not too much. Another thing to note is not to steal other people's works, avatars and so on.
There are too many things to express. At this time, users need to spend time thinking about what they want to tell us, and often users don't want to think at this time. One is that the screen doesn't know what he wants to express, and the other is that it doesn't attract the user's attention as a whole. In this case, the banner design is a failure.
Third, the title text
The title text is very important and is the theme of the whole banner. Whether it is color contrast, amplification, deformation design, or even three-dimensional effect, key words must stand out in the background. Here I share an experience, that is, create a new black layer on the page and change the style to saturation, so that the overall black and white effect will be clear at a glance.
Finally, summarize a few points:
1. The overall picture is unified and the color scheme looks comfortable;
2. Page elements should be grouped; (For example, the spacing between words should not be too large to make people look like a group)
3. Use attractive words, or add exciting text buttons such as "Join quickly" to make users have the desire to click on him in the shortest time.
4. The primary and secondary contrast is clear, and the page layout is reasonable;
5. The output k number should not be too large, otherwise the loading speed will be slow;
6. Finally, we must do a good job of communication with the demand side in the preliminary work. You know, communication is very important in our work.
Help recommend several foreign websites that share banner's design works and materials to use flash or gif. If you are a beginner, you can design more websites like deviantART and look at other people's works, which will still be enlightening. Is this the right of the hut?