Marketing planning scheme of opening activities, grand opening activities can attract pedestrians to wait and see, create momentum for the store, leave a deep impression on customers and passers-by, feel that the store business is booming, and also achieve the effect of word-of-mouth communication. Of course, all this needs a good planning case to realize. The following is the template of marketing planning scheme for opening activities.
Marketing planning scheme for opening activities 1 I. Preface
In order to highlight the grand momentum of the opening ceremony of a leisure club company, improve the popularity and reputation of a leisure club company, show a good image and good manners, and attract potential customers widely. According to the commercial nature and business model of a leisure club limited company, combined with the actual situation of the enterprise itself, on the basis of detailed market analysis and investigation, the opening ceremony planning of a leisure club limited company is specially planned, aiming at establishing and popularizing the brand advantage of a leisure club limited company, publicizing its business model image, establishing its commercial strength and culture, thus enhancing its core competitiveness and paving the way for its vigorous operation.
Second, the purpose of the celebration
Popularity, atmosphere, business opportunities. That is, gathering popularity; Create an atmosphere; Precipitate business opportunities. Through this way of thinking, the grand opening ceremony of a leisure club co., Ltd. and various subsequent promotion activities are planned to achieve the effect of reflecting the scale, strength, competitiveness, influence and popularity of the club. In this case, based on the vigorous development of enterprises and customers, the operation of "business opportunities" is particularly highlighted, and various explicit and implicit business opportunities are explored for shopping malls to realize the commercial positioning of a leisure club company's radiation center, thus generating its own strong influence from the starting point and based on the market.
Third, the manifestations of celebration activities.
Warm, grand and festive.
Fourth, the main part of the celebration.
(1) Celebration theme: Royal wealth and golden wind, casting business flagship.
(2) Celebration time: 20XX year x month x day
(3) Celebration place: leisure club.
(IV) Scale of celebration activities: The number of participants is about 2,500, and the venue layout is based on creating a warm and grand opening ceremony atmosphere. The first goal of the event is to produce good news effect, social benefit and influence.
Verb (abbreviation of verb) celebration guest invitation plan
1, ribbon-cutting leaders and star guests: this part of the invitation is an extremely important part of the ceremony. In order to make the ceremony give full play to its sensational and positive public opinion function, guests must be carefully selected and beautifully designed invitations should be issued in advance (important guests should be invited in person):
(1) Relevant government leaders;
② General Manager of a leisure club company;
3 special guests;
(4) Secretary or member of the board of directors in charge of the region;
⑤ Important customer representatives;
⑥ Shaanxi celebrities
2. Invitation scope of participants: relevant government leaders, major customers, representatives of enterprises and institutions, representatives of the same industry, business friends, journalists, etc.
3. Other huge observation groups or individuals and groups that appear automatically.
Sixth, advertising promotion in the early stage of celebration activities.
1, outdoor advertising: 20 days in advance in their own outdoor advertising focus, change the opening and celebration advertising, require to highlight the focus and marketing selling points, strong visual impact.
2. Media advertising: advertise the opening ceremony, celebration or soft news in Huashang Daily or Sanqin Metropolis Daily, Xi 'an TV Station and Xi 'an People's Broadcasting Station one week in advance, so as to win explicit and implicit business opportunities for the opening and make strategic sales management for future development.
3.DM advertising: make an internal DM special issue 10 days in advance, widely contact customers and potential customers, generate a grand opening consensus and create influence.
4. Shopping mall advertisement: Make and hang advertisements for the opening ceremony and marketing concessions on the external wall of the clubhouse 15 days in advance.
5. Contact customers: inform customers in advance, and let them know the opening time by letter, fax, email, telephone and SMS. , thus laying a prerequisite for the smooth opening.
6. Making DM redemption leaflets: Make 10000 opening ceremony leaflets 20 days in advance, and design redemption vouchers in the leaflets. With the exchange number marked on this coupon, you can apply for medical insurance at the relevant department of the club in the afternoon (after the celebration).
Seven, celebrations, ceremonies, programs and other arrangements
1, MC: 1 person (youth and fashion can create an active atmosphere).
2. Miss Etiquette:
A: There are 10 beautiful etiquette receptionists welcoming guests in front of the white wedding dress.
B: There are three models in the hall, wearing elegant evening dresses to guide the guests. (Each of the three bars is 1).
C: Two models in the shoe changing place wear elegant evening dresses to guide the guests to change shoes.
D: Two models in the fitting room, dressed in evening gowns, guide the guests into the fitting room to change clothes.
E: There are two models in the tea show room, wearing Chinese cheongsam to perform the tea ceremony.
F: There are 1 bath models in front of the bathroom, wearing sexy clothes and posing.
G: There are two models in the hall, dressed in personalized costumes, taking a catwalk in the hall and posing in various postures.
3. Program performance team: elegant musical instrument performance+classical Tang-Song Like and dance performance (performed in leisure club).
4. Others: 10 security, 6 logistics employees.
Eight. Arrangement of celebration activities
1 October x, 1,1,start the site layout work, and complete the installation of all banners, colorful flags and light pole flags in one day.
2.65438 10, the site layout was started, the podium was built and the background board was installed.
3.65438 10 x, in the morning, the installation and debugging of the sound and lighting of the main venue of the square were completed, and in the afternoon, the rehearsal of the hostesses and performers was conducted.
4. Before 65438+ 1 1: 00 on the evening of X day, complete the sign-in desk, signs, guest seats, inflatable dragon arches, high-altitude balloons, balloons and other inflatable shapes, banners, flower cards, brooches, badges, gift distribution places (gift bags), isolation piers, etc.
5. Complete the sign-in desk, signs, guest seats, inflatable dragon arches, high-altitude balloons, small balloons and other inflatable shapes, banners, flower cards, corsages, badges, gift distribution places (gift packages), isolation piers and other work.
6. Before 65438+10/0+1:30, check and accept all environmental arrangements comprehensively.
Nine, celebration ceremony procedures
On-site process of opening activities of leisure clubs
Process arrangement of opening ceremony activities:
Cut the ribbon in the outfield
10: 00: All staff are present (Party A and the celebration company).
10: 20 Live band plays welcome song. The hostess of the reception group receives guests in a white wedding dress and is responsible for distributing corsage. Three models in the hall wore elegant evening dresses to guide guests into observation, and cheerful music was played between performances.
Heather kung fu performance began at the same time.
1 1: 00 Opening remarks by the host
1 1: 03 leader's speech. (self-arranged)
1 1: 06 leader's speech. (self-arranged)
1 1: 09 leader's speech. (self-arranged)
1 1: 12 leader's speech. (self-arranged)
1 1: 15 The host invited the leaders to cut the ribbon on stage.
1 1: 18 The host invited the leaders to take the stage to announce the official start of the opening ceremony, and the leaders cut the ribbon (at the same time, the band sounded firecrackers, paintballs soared, and the Southern Lion Kung Fu performance began at the same time).
1 1: 20 The host announced the successful conclusion of the opening ceremony of Tumen Market Co., Ltd.
(The model in evening dress takes customers into the infield to visit and watch the performance)
Infield performance
1 1: 00 piano music (world famous music)
1 1: 10 saxophone performance (classic)
1 1: 20 guzheng performance (high mountains and flowing water, fishing boats singing late, etc. )
1 1: 30 Imitation of Tang Dance Performance (Song of Eternal Sorrow)
1 1: 40 dynamic violin (dynamic violin women's concert hall)
Marketing planning scheme for opening activities II. Planning ideas of opening ceremony
Of course, the opening ceremony should be lively, especially through publicity activities. On the opening day, Guangzhou New Product Release Planning Company can release new products. Celebrations will accumulate a lot of popularity, and any promotion can achieve good results. It is necessary not only to have a warm atmosphere on the spot, but also to have the real publicity of the previous activities. It is required that all kinds of celebrations should be shocking and famous in order to gain a firm foothold.
Principles of opening ceremony activities
1. We must build a scale on the momentum of the opening ceremony and pursue a warm atmosphere and attraction. Its venue layout scale and excitement are no less than the anniversary of Guangzhou anniversary planning company.
2, through the opening ceremony, and strive to leave a deep impression in the surrounding residents. And has a certain brand awareness.
3. There must be continuous promotion activities or new product release at the opening ceremony site, so that customers can gain something.
4. Promotional activities can really make customers feel "affordable" and ultimately improve the reputation of this shopping mall.
5. The planning scheme of the opening ceremony should be easy to operate and implement with controllable risks. The opening ceremony was hosted by Guangzhou Activity Executive Company.
Implementation plan of opening ceremony activities
Activity time: _ year 1 65438+1October1
Venue: Guangzhou Tianhe Huazheng Shopping Mall
Activity goal: Through the opening activities, the purpose of improving the popularity of shopping malls, promoting investment attraction and attracting consumers is achieved.
Site layout: stage and sound configuration, flower baskets, banners, floating balloons and cold fireworks, etiquette organization, etc.
Performance: Some military bands, lion dances, street dances and singing performances of Guangzhou Event Planning Company.
Publicity activities: Put up popular posters and display boards in shopping malls to create a festive and lively atmosphere.
The planning scheme of this opening ceremony should follow the wonderful principle. In the process of the celebration ceremony, create a cheerful, festive, grand and exciting atmosphere, make the event more exciting and make customers feel better.