Advantages and disadvantages of Taobao, Alibaba and Tmall. Analyze with sowt analysis method.

Since you want to use SOWT, you know yourself best, so the analysis you want can only be analyzed by yourself.

Taobao C2C, advantages: low threshold, easy operation and low start-up cost.

Disadvantages: not trusted, many fakes, fierce price competition, and no guarantee after sale.

Tmall C2C, advantages: high threshold, relatively guaranteed quality, relatively guaranteed after-sales, strict management and relatively high trust.

Disadvantages: many qualifications, high start-up cost, strict management, easy to be punished, and individuals cannot settle in.

Alibaba B2B, B2C, advantages: great fame, many opportunities,

Disadvantages: the business is not suitable for individuals, but for companies, mainly wholesale, with fierce competition and high operating costs.