Tea culture background map
Tea culture background design
Function of tea culture
Meeting friends with tea: it has always been a fine tradition of the Chinese nation to treat guests with tea. It is new and peaceful for friends to get together and catch up over tea.
Tea party friends: all kinds of social activities, in the form of tea parties, are solemn and lively.
Tea as a gift: when friends and relatives meet and communicate, no matter how solemn high-level talks or important meetings, everyone drinks a cup of tea, showing a respectful etiquette. In modern society, it is noble to treat work as a gift.
Replacing wine with tea: Since ancient times, many people have replaced wine with tea. Modern interpersonal communication advocates replacing wine with tea, which is really noble.
Advocating honesty with tea: a cup of tea to show honesty is an important measure to oppose extravagance and waste and advocate honesty.
Showing virtue with tea: The spirit of tea ceremony in Sennuoliji is "harmony and respect", and China cha de advocated by Zhuang Wan Fang, a famous contemporary tea expert in China, is "sincere respect".
Take tea as an example: take the dedication of tea as an example and advocate being a "tea man" with integrity.
Tea-based cultivation: Since ancient times, many scholars have advocated tea-based cultivation to improve people's moral level.
Tea as a medium: In the history of China, tea has a close relationship with marriage, and the tradition of marrying with tea and marrying with tea has become a custom.
Sacrifice with tea: Many folk funeral activities in China still have the habit of using tea as a sacrifice.
Tea Zen: Since ancient times, there has been a saying that "tea is blindly Zen". Zen tea, general tea and giving tea in the temple tea ceremony are all important ceremonies to realize the Tao with tea.
Take tea as a poem: Many poets in the past dynasties have written tea poems with a wide range of contents and various forms.
Painting with tea: There are many paintings and calligraphy depicting tea parties, making tea and drinking tea in the past dynasties, which are of high artistic value.
Singing and dancing with tea: there are many songs and dances with tea picking as the content, which are very lively.
Performing art with tea: all kinds of tea art performances have appreciation value, and many tea drinking customs of tea, regions and nationalities have strong appeal after artistry.
Tea tourism: Tea tourism is a characteristic tourism project in modern tourism, which is very popular, including visiting famous mountains, temples and drinking famous tea.
Cooking with tea: Many ethnic minority areas have the custom of cooking with new tea. In places where tea culture activities are frequent, the recipes with tea as the dish are also rich and colorful.
Taking tea as food: adding tea to the diet is becoming more and more popular, and tea chewing gum, tea cakes, tea noodles and tea wine are accepted by people.
Tea Banquet: Morning tea and evening tea in various places are generally welcomed by combining tea and snacks.
Fitness with tea: As we all know, tea has many effects on human health, and drinking tea for fitness is the personal experience of many tea lovers.
What are the plans for the Tea Culture Festival? Tea Culture Festival is a large-scale activity to display tea culture and promote the development of tea industry. The following is the planning scheme of the Tea Culture Festival: 1. Objectives and themes: Determine the objectives and themes of the Tea Culture Festival, such as promoting tea culture, promoting tea brands and promoting the development of tea industry. 2. Time and place: Determining the time and place of the Tea Culture Festival and choosing the right time and place can attract more visitors and exhibitors. 3. Exhibitor recruitment: Recruit tea enterprises, tea set enterprises, tea culture institutions and other exhibitors. Exhibitors can display products, promote brands and provide knowledge of tea culture. 4. Activity planning: Plan various activities of the Tea Culture Festival, such as tea culture lectures, tea performances, tea tasting and tea competitions. 5. Publicity and promotion: Carry out publicity and promotion activities of the Tea Culture Festival, such as media promotion, social media promotion, posters, leaflets and advertisements. 6. On-site layout: The on-site layout of the Tea Culture Festival should conform to the theme of tea culture, and you can consider setting up a tea performance area, a tea tasting area and a tea culture exhibition area. 7. Security: Ensure the security of the Tea Culture Festival, such as arranging professional security, setting up safe areas, and making emergency plans. 8. Follow-up: After the Tea Culture Festival, follow up with exhibitors and visitors, collect feedback and suggestions, and make full preparations for the next event.
The planning of tea culture publicity theme activities is frugal, light, quiet and healthy, which coincides with the idea that China people advocate bitterness before sweetness, gentleness, modesty, serenity and indifference, and is deeply loved by people. The following is my tea culture publicity theme activity plan for you, I hope it will be useful to you.
Tea culture publicity theme activity plan 1
Preface:
Nowadays, computer network technology is developing rapidly. With the popularization of computers, e-commerce has become an important industry. With the rise of international informationization and paperless, e-commerce has changed the traditional business model of many enterprises and promoted the development of e-commerce, and the future business model will also take e-commerce as the main business model. Network marketing is conducive to improving work efficiency, reducing costs and increasing the market, so we will promote network marketing, change the marketing model, promote corporate brands and improve corporate economic interests.
Second, the network market situation analysis
1. Network Market Prospect Analysis
At present, I have said that the overall demand of the tea market is too saturated, the growth rate of consumption is hell, and the expansion rate of tea production capacity presents the characteristics of a buyer's market with oversupply. Under such circumstances, the main situation of China tea market is 1 there are many kinds of tea and many enterprises. There are thousands of kinds of tea in China, including about 200 kinds of famous tea. The management of tea market is chaotic and there is no standard. A wide variety of tea and enterprises have led to a chaotic market situation. 3 the strength of the enterprise is weak, and the brand awareness is weak. There are many tea enterprises in China, but most of them are weak and adopt the traditional business model. The brand awareness of tea enterprises is weak, and there are less than 1000 tea enterprises registered with their own brands nationwide.
2. Opportunity analysis of Yifu tea network market;
Tea network marketing is a part of the rapid development of e-commerce. Network marketing does not need middlemen to reduce circulation links, and more and more people like online shopping. Shopping online is convenient and labor-saving. Conducive to the development of tea enterprises. Yifu mainly sells Tieguanyin in Anxi. Anxi Yifu Tea Factory has its own alpine ecological tea garden with authentic tea. Conducive to sales.
3. Network market risk analysis
As a business contact, the most important principle is honesty. Customer's doubts and uncontrollable cognitive errors are important factors affecting sales. Information security requires protecting the confidentiality of commercial information during the transaction. The ever-changing business situation once a deal is reached, it is undeniable, otherwise it will affect the interests of one party. Pay attention to firewall technology, network antivirus, information encryption storage, identity authentication, authorization, etc.
Third, network market segmentation and target market positioning
1. Customer demand analysis
Some customers buy tea as a gift to others, so the packaging of tea can be set to look good and generous with quality, and it is also suitable for making gifts. Tea can never be separated from tea sets, and tea can be sold together with tea sets. Some hot-selling teas can be displayed on the website to help customers choose and attract consumers.
2. Market segmentation: Yifu Tea mainly deals in Anxi Tieguanyin. Quanzhou people have the habit of drinking tea, and people also
I like Tieguanyin of Yifu. Yifu has a good market share.
3. Positioning of Internet companies
Why should we carry out online marketing, how to carry out effective online marketing, whether to establish the brand of the enterprise or just to display the products, we should have a good subdivision and demand for Yifu's online marketing positioning, and make our own personalized tea online marketing website and scheme according to related functions. Nowadays, corporate websites can be divided into product display, network marketing, e-commerce, service and different types, and their marketing methods are also different. Therefore, the planning of network marketing is one of the core advantages of an excellent network marketing organization.
Combination of four online marketing strategies (compared with competitors)
1. product strategy
Product is the primary factor of marketing, and enterprises cannot do without products in the whole marketing process. With the increasingly personalized consumer demand, enterprises should not rush to formulate product strategies, but should realize direct dialogue between customers and manufacturers through the Internet, produce products and services according to the specific requirements of different customers and conduct customized marketing.
2. Price strategy:
The formulation of price strategy in network marketing should fully consider the values of each consumer and the consumption ability of customers. Traditional marketing pricing mainly considers the production cost of products and the price of similar products in the market. But online, consumers are basically rational in shopping, and whether the price is appropriate depends on their values. Therefore, the company should fully grasp the purchase information of consumers and realize the full communication between the two parties.
3. Channel strategy:
Channel is the process of transferring products and services from producers to consumers. Network marketing makes production enterprises directly face consumers, and traditional channels are impacted, and consignment or sales agent will be responsible for delivery matching. Channel strategy is to solve the problem of logistics.
4. Promotion strategy:
The core problem of network promotion is how to attract consumers and provide them with commodity information with value incentives.
4. 1, online discount promotion discount, also known as discount, is the most commonly used online promotion method. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy.
4.2. Online gift promotion Gift promotion has not been widely used online at present. Under normal circumstances, good promotion results can be achieved when new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; Be able to analyze the marketing effect and the reaction of the product itself according to the enthusiasm of consumers for additional products.
4.3. Online lottery promotion Lottery promotion is one of the most widely used online promotion forms at present, and it is a promotion method that most websites are willing to adopt. Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.
4.4. Integral Promotion The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation. Generally speaking, points promotion will set higher value prizes, and consumers will increase their points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc.
Tea Culture Publicity Theme Activity Plan II
Jas Pouch Lee Tea House Enrollment Plan
First, the enrollment background
Jas Pouch Lee Tea Club is a student group that students who like tea art voluntarily join. Adhering to the spirit of traditional tea ceremony in China, the club is committed to promoting tea knowledge, popularizing tea culture, and spreading green and low-carbon ideas and healthy lifestyles. As freshmen, our club is committed to cultivating members' sentiment, making their love for tea rise to the pursuit of "quietness" and "comfort" in life, cultivating their self-cultivation, enriching their college life, and laying a good foundation for future employment and entrepreneurship while learning knowledge.
Second, the purpose of enrollment
In order to ensure that Jas Pouch Lee Tea Club has fresh blood and high-quality reserve forces, carry out club work more effectively and realize the alternation of new and old cadres. We will recruit new students on June 18, achieving the following results:
1. Promote the tea culture of Jas Pouch Lee Tea Art Society, popularize tea knowledge, and let new and old students know and understand our society.
2. Absorb some talented and capable students to join our club and inject new vitality into the development of our club. At the same time, it also provides a stage for everyone to play freely and communicate together, so that everyone can give full play to their intelligence, "make the best use of everything and make the best use of people" and shoulder the heavy responsibility of building a good society this year.
3. Create opportunities for individual students who are weak but enterprising and want to get exercise, learn in club activities, and improve their independent planning, collective cooperation, hands-on ability and communication ability.
Third, the enrollment rules
Time: September 18
the second part
Conditions of establishment
Venue: Huanhu Square, Business School
Object: 1 1 freshmen.
Fourth, the enrollment rules
(1) Pre-publicity
1, the propaganda department made a poster about a week in advance, and posted a banner to inform the new recruitment information of 1 1.
2. The ministries and commissions organize personnel to go to bed for publicity, and distribute community recruitment publicity to the freshmen dormitory downstairs.
(2) Formal recruitment
1. The venue is located in the square around the lake in the school. Two tables, two stools, a water dispenser, invoices, etc. Everything is ready, and the external relations department is in charge.
The planning department is responsible for hanging banners and posters, moving tables and setting up tents.
3. The recruitment consultation work is on duty by the community in turn to provide relevant life consultation for freshmen.
4. The training department and the minister are responsible for the scene of the tea ceremony.
5. Students who want to join the club can become members only by paying the membership fee of 20 yuan after registration, and the office and finance department are responsible for collecting the membership fee.
(3) enrollment is over.
Ministries stayed behind to clean up the scene and return the borrowed items.
(four) the basic conditions for applying for membership:
1 has a certain interest in tea culture.
Consciously support the articles of association of this club.
Willing to join this club.
Tea Culture Publicity Theme Activity Program 3
Planning of "Making Friends with Tea" Theme Series Activities
I. Activity Time: April1June-May 22nd.
Second, the activity process:
(1) Opening Ceremony
1. Activity process: (1) Activity time: May 7.
(2) Location: Yin Zhi Square
2. Activities:
(1) Tea performance. Performed by members of the tea art troupe and demonstrated to the audience on the spot, so that the audience can personally feel the use of special utensils such as tea sets and clothes. Guzheng performance was also performed in the tea ceremony to create a better atmosphere and attract more people's interest in tea fragrance and rhyme.
(2) Tea display. Tea companies provide all kinds of tea, show them at tea tasting activities, and explain their functions and characteristics.
(3) Free tea. We will set up a free tea tasting area. Tea can be purchased by yourself or through sponsorship. Sponsoring tea will indicate the sponsoring company. Tea tasting and tea tasting games were held at the event site (to identify what tea)
(4) Show the historical development of tea. Pictures and characters of tea development history are hung on the activity site to show students the origin and development of tea, which will help students learn more about tea culture and its profoundness, contribute to the inheritance of tea culture, and enhance national pride and patriotic sentiment.
(2) Tea Ceremony Speech Competition
1. Activity time: April 24th in the preliminary round and May in the final round 14.
2. Activity flow:
1, preliminaries: registered students arrive on time at the specified time, give a short speech for ten minutes, and bring their own understanding of tea. According to the state and depth of the speech, 10 people were selected to enter the finals.
2. Finals: Students who entered the finals will give more detailed speeches. In addition, there will be questions and answers about knowledge after the speech. Finally, make a comprehensive evaluation and decide the ranking.
3. Finally, 1 first prize, 2 second prizes and 3 third prizes were awarded, and certificates and bonuses were awarded. A number of award-winning certificates were issued.
(3) Scent of scented tea
1. Activity time: May 2 1
2. Location: in front of Building 3
3. Participants: teachers and students of Qingdao Agricultural University.
4. Activity arrangement: The activity officially started at 9: 00, and the knowledge about drinking scented tea for health preservation was explained to the students free of charge.
According to the needs of different students, give free health tea.
(4) you chase after me and catch up with each other.
1. Activity time: May 22nd.
2. Venue: Wuhuan Stadium
3. Competition process: (1) Divide the contestants into four groups, and the four groups are divided into two groups, one for tea and the other for functional attributes.
(2) A group of students who are tea, after the game starts, according to the characteristics of the tea they represent (randomly extracting the tea and functional attributes they represent each time), grab a group of students with corresponding functional attributes.
(3) The competition time of the large group is 15 minutes, and the outcome is judged according to whether the number of students in the corresponding functional groups captured by the tea group exceeds half.
(5) Tea training
1. Activity time: May 15.
2. Location: classroom
3. Participants: All students at school.
(6) Special lectures on tea and human health by the Tea Culture Association.
1. Speaker: Ding Zhaotang
2. Activity goal: All students
3. Lecture time: May 8th.
4. Participants: students interested in tea culture.
5. Location: classroom
(7) Lecture on Yunxiang Tea Set
1, by Zhao
2. Activity time: May 20th.
3. Location: classroom
4. Participants: students who are interested in tea in the whole school.
5. Activity flow:
1. Professionals or students who have studied tea will explain the history, classification and how to distinguish the quality of tea sets.
2. Play music to set off the atmosphere.
3. Show students the knowledge about tea sets through ppt.
4. Ask questions on the spot to answer students' doubts about tea sets.