Young college students entrepreneurial materials
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Young college students entrepreneurial materials 1
The big profits of the dazzling fruit: 90 college students how to do campus fruit e-commerce
I have opened my own casual snack store before I did the dazzling fruit, which is also the first time to start a business. That time, I didn't earn money but lost 30,000 dollars. The reason for this, first of all, I chose a wrong time in the industry they are not familiar with; secondly, in the lease of the house and the proprietor to talk about the transfer fee because of the inexperience of the loss of 30,000 dollars.
My store originally wanted to enter a batch of cigarettes, the results did not think it was a batch of fake cigarettes. The first thing I did was to get a lot of money from the company, and then I was able to get a lot of money from the company. Then I entered a batch of pickled fish, into the back found about to expire, can not be sold, and into the price is higher than others, this single also lost. I also have a snack store across the street, I opened my own without any competitiveness, the business has been to do with others.
After the first venture I thought, the second venture I thought must first think before doing. So I do show fruit when I first went to understand the fruit industry, and then investigated the potential competitors in my target area, and made a business plan.
I learned the lessons of the failure of the first small business, this time I start a business is not blind, I want to create a competitive product, to find a business project in line with their own capabilities.
After completing the positioning fruit, I started to refine and implement my plan. I divided my business plan into three parts
That is: online ordering - cleaning now cut - offline delivery
First of all, the customer in WeChat order, what fruits you need and some other personalized needs, customer service is responsible for the pre-sales service
My core competitiveness
1. Consumption channels: relative to traditional fruit retail stores we have more advantages, now young people's consumption habits are more inclined to the network, we cater to their consumption habits.
2. Second product, the price of our original fruit is lower than the fruit store. We do not rely on selling fruit to make money. My current product dimension is higher than the fruit store, I sell platters and juices, because of this high added value.
3. Cost advantage: fruit stores have the rental cost of the facade, less tens of thousands of dollars, the location of a good more than 100,000, my side can also not open the store, direct delivery to save a lot of money, I will earn money for the expansion of reproduction rather than like a fruit store first to consider amortized to the cost of rent.
Career from loss to profit
This time I made money on the first single: First, I followed my family relatives into the goods in the early stage, she did fruit in Nanjing for 10 years with contacts and experience. Secondly, I control the amount of goods, cut how much into how much, less cut a little bit does not matter. Third, I enter more fruit I will specialize in publicity, so that it will not be stagnant. Especially the first point, there is no experience in the old way of people with, wholesalers will pit you to death, I personally feel so.
Now I'm focusing on the market inside the campus of the South Arts, I can cover four dormitory buildings, each dormitory building has about 1500 people.
Utilizing the strong relationship marketing on campus
Relationships with students are not the same as relationships in society, and this relationship has helped me expand my business rather than hindering it. There are a lot of students playing WeChat, and the student body's WeChat friends are basically their classmates, teachers (people around them), and they tend to be curious about the matter and will support the business. The students have a stronger relationship and live in a building, I often encounter a dormitory together to buy, so that the single price can go up.
Now a single can reach a couple hundred. In addition to sending a flyer, I did not do anything else to promote, and now mainly use WeChat to do self-media publicity.
Fresh-cut fruits market observation abroad
There is no original fruit in foreign supermarkets, are fresh-cut fruits. Called Fresh-cut fruits, I think the form of fruit products will change in the future, to the direction of fresh fruit cut, because it is more convenient, can be used as a kind of travel leisure food and after-dinner dessert. In foreign countries, such as the U.S. market, the fresh-cut industry has 80 billion U.S. dollars in market size, while the fresh fruit cut 12.5 billion U.S. dollars, I think in the population of China this number is necessary to multiply by several times.
In fact, in the academic world, how to process fruit after harvest is a research proposition, fresh cut fruit is a way to solve, and I observed that in recent years in the domestic first-tier cities this product is not uncommon, can not star fire prairie prairie depends on the future development.
Industry leaders in the way of doing business
Talking about fresh cut actually have to say Jia Ran and the fruit of the cool network, in the industry, the fruit of the cool network is considered to be doing a relatively large, more successful. According to my understanding, the start-up phase, when Jia Ran and his partners only 10 million yuan of operating funds on hand, in order to reduce the risk, he still stay in the original treatment of good units, part-time to do the fruit of the cool network. Their idea is very optimistic: the whole of Beijing "where there are people eating fruit", the promotion method is basically to send out flyers.
In the beginning, the fruit of the network can be about 50 ~ 100 orders per day, but the average income is only about 1,000 dollars, even the cost can not cover. Within half a year, with no major promotional expenses, 100,000 dollars was quickly used up. Then he transitioned to do B2B, and things got better quickly.
In fact, in this industry, the B2C model does not work. although the potential of the C-end is endless, but in the field of fresh-cut fruits, small costs can not play. Fresh cut fruit is a high-frequency, low-priced products, every day to cope with the C-end consumer demand for a box of two boxes of consumption is very tortuous, and if there are large customers, at once ordered hundreds of thousands of copies, the difficulty is greatly reduced.
Currently, Fruitcooler has more than 200 corporate customers, with daily deliveries reaching tens of thousands of copies.
Many people think that this industry is to cut the fruit cut it, it is delivered. In fact, to know far more than this simple, I think at this point, I should learn fruit cool
1, fruit cool than our supply chain system is more mature, lower cost, they are assembly line production, labor efficiency.
2, fruit cool is currently b2b, high efficiency, background data system can be very good control of fruit loss, but also increased profit margins.
Young college students entrepreneurial materials 290 post-college students to sell hand cakes adhere to the handmade annual income of 2.5 million
July 24, Yu Huapu production of golden Taiwan hand cakes.
College student Yu Huapu junior year when the small boss of the hand-scratch cake, 2 years of franchise chain has opened all over the university city
Have you ever eaten Taiwanese hand-scratch cake in the North City Tianjie snack street? This less than 10 square meters of small store owner is a recent graduate of the 90 college students. Yuhua Pu junior year when the hand grab cake small boss, in two years time the development of four directly-managed stores, a processing plant and eight franchises, annual income of 2.5 million yuan.
Every day at 4 p.m., in front of the North City Sky Street Snack Street store, there are already five or six white-collar workers in line. Put the dough, fried eggs, with ingredients ...... three minutes later, two hand pancakes fresh out of the oven handed to the customers in front. And the traditional pancake is not quite the same, this cake thousands of layers of hundreds of stacks, the noodle silk thousands of even, the outer layer is a light golden color, the inner layer of soft white tender.
It sells 400 pancakes a day
With so many people surrounding the store, why are there customers joining in? "These five or six customers are living signs. Customers may not know us, but looking at the popularity, it attracts them to come and try the food." Yuhua Pu said that the secret of the snack bar is to maintain popularity, the more people in line the better the business.
"In the past, we pursued speed and put out six cakes at a time when there were more people." Yu Huapu said that this fast way did not win customers over when he made his first store in 20xx. He made a special trip to the Chengdu snack street and found that the owners of similar snack stores always kept things slow. Even if there is already a long line outside the store, there is no panic. And a steady stream of customers coming to wait for their food.
When Yuhua Pu returned to Chongqing, he began asking his chefs to make only 2 cakes at a time, or even one sometimes. This marketing approach was very well received, the cakes maintained the best flavor, the queue of customers instead of more customers, selling an average of 400 cakes a day.
Franchise 4-month profit
Yuhua Pu's North City store was opened two months ago, although the rent shelled out 13,000 yuan, but it has become the store's living signboard. The Beicheng store now sells 15,000 pies a month, and with such popularity, Mr. Yu welcomed three new franchisees at the beginning of the month.
Yu Huapu said that, judging from the five franchisees last year, it is basically profitable in four months. Franchise fee charged 10,000 yuan, stores 3-10 square meters can be, the price of rent is usually around 3,000 yuan. Deduct raw materials, rent, utilities and labor costs, according to the worst sell 300 cakes per store, a month of net profit of an average of 8,000 yuan.
In the beginning, Yu Huapu wanted to do a chain direct mode, but when they had the third directly-managed store, they began to polish the brand. Want to compete with big brands to open up this niche market area, you have to attract franchisees.
"Every time you sell a dough to a franchisee, they make 80 cents, we only make 50 cents, thin margins." Yuhua Pu said, according to 10 months, five franchisees buy at least 2,500 dough every day, a year just by selling dough turnover can reach 1 million yuan.
Chain stores insist on handmade
In October 20xx, Yu Huapu, a junior who is still studying information management in the electronic school, met Xu Shaobo, who was making handmade pancakes on the west street of the university city. The two decided to start a chain business, with Xu focusing on technical improvements and him on marketing.
With the two stores on West Street in University City on track in 20xx, Yuhua Pu began to expand his business. Last year he added one directly-managed store and five franchises to kill the university town. "Almost 150,000 people from eight colleges and universities in the university town, 70% of them have eaten our handmade cakes." If 40% depends on marketing, then taste accounts for 60%. The shortening dough is the key to the taste of the hand cakes, and Yuhua Pu has always insisted on making them by hand in a self-built processing plant, refusing to be processed by machines.
Yuhua Pu plans to open up the hand-cooked cake market in the southwest region in the last 2-3 years. Now his confusion is that as the market continues to expand, the management, capital and personnel issues become overwhelming.
young college students entrepreneurial materials 3University students entrepreneurial APP WeChat sell buns: turnover broke a hundred million
Steamer lifted, water vapor "poof" came up, instantly drowned Liu Bo Min.
This is February 14, and good garden baozi store in Zhushan Road soon after the opening of the new store, general manager Liu Bomin in the kitchen and the cooks spent Valentine's Day.
The baozi store on Zhushan Road is different from any of the other hundred or so stores in He Shan Yuan. This store is close to the subway station and Civic Square, and has a lobby where you can eat. Liu Bomin holds this store in the highest regard, and whenever he has customers, Liu Bomin will drive them here.
It represents Liu Bomin's latest plan: to open into the community, "so that people at the end of the morning exercise can be the first to eat the buns".
Previously, 26-year-old `"Baozi brother" Liu Bomin's strategy is known as "new". In Nanjing City, he vigorously promote the buns of Internet marketing, emphasizing the "fast-paced" service for office workers, and quickly capture the market. After a year of expansion, he began to think about "slowing down the pace".
This is the second year of Liu Bomin "do buns", but he has begun to think of the future: to do the best Chinese fast food.
General manager in his junior year
At 8:30 a.m., Liu Bo Min entered the office on the third floor of the Software Avenue in Nanjing. In the conference room, he took out a task list.
"This yesterday finished it", "finished", "good", Liu Bomin bowed his head and drew a hook on the paper, and the matters that are not completed, he will draw a cross
These hooks are the most important thing that you can do.
These hooks and forks, will become the standard of staff assessment, the wall posted on the last month's staff assessment table, Liu Bo Min scored the lowest, "the performance of subordinates, directly determines my rating, rating low, indicating that the subordinates are not good enough".
Liu Bomin has an independent office, but he almost did not stay inside. The end of the regular meeting, he sat in the hall of the empty workstation, desk, there is a complete set of "micro-marketing teaching" CD-ROM.
Liu Bo Min's skin is a little dark, hair blowing meticulously. Social proficiency, almost can not see is a 26-year-old young man.
In 20xx, Liu Bo Min came to become the general manager of the Garden of Goodness, no one thought that this new leader of the real identity of the Nanjing Engineering Institute of junior students.
At the beginning of the office, Liu Bo Min did not dare to mention his identity with his colleagues, "for fear that they will not serve me.
When he first took over, he changed the company's management structure into a "linear management", and only four directors to reduce communication costs.
He has his own philosophy, "talk less about character and more about human nature".
Crazy entrepreneurial college students
During the inspection of the new store, Liu Bomin suffered from a severe cold. On the day of the interview, he returned to the company to deal with things after a hasty infusion at the hospital. Familiar with Liu Bo Min's friends said, Liu Bo Min and the same as when studying, are desperate.
"I was too hungry in my childhood." He explained.
Liu Bomin is from Longxi, Gansu province, where his father was a substitute teacher and his mother sold fruit to subsidize the household, and "couldn't afford a penny popsicle."
In 20xx, at the age of 20, Liu Bo Min went through two repeats of the exam and was admitted to the Nanjing University of Engineering, becoming the first university student in the village. The first time I saw this was when I was a student at the University of California, Berkeley, and I was a student at the University of California, Berkeley.
From the beginning of his freshman year, Liu Bo Min tried all kinds of part-time jobs: washing dishes, sending flyers, opening a milk tea store ...... after eating and wearing no worries, Liu Bo Min began to not meet, "college students can not be a business stalls, or sorry for the word college students".
The opportunity arose in the sophomore year. Liu Bo Min led the team to participate in a national entrepreneurship competition, won the national second prize, got two hundred thousand dollars in prize money.
He called the team of eight people, "This 200,000 we want to take all out to open the company".
The students thought this idea was a bit crazy. After negotiation, eventually Liu Bomin took out 100,000 divided among the members, the other 100,000, they created a company, Zhuoyuan Cultural Communication Co.
This is a new media company, responsible for helping enterprise users to develop APP, micro letter marketing, etc.. In the second semester of the sophomore year, Liu Bomin's identity has become the company's president.
Baozi production and sales network
February 15 afternoon, still in the cold Liu Bomin participated in an entrepreneurial salon. This is the last gathering of local entrepreneurs before the end of the year.
Liu Bo Min used to arrange the company's affairs in the morning. In the afternoon, he would drive to salons, lectures and parties in Nanjing.
Liu Bo Min was also often invited to give lectures on entrepreneurship to college students. Liu Bo Min summarized a few key words for himself: thick skin, resources.
When he first entered the university, Liu Bo Min looked old and shabby, and lost in the interviews of various student organizations. He put the junior high school "clean" photo to the student body, only to be admitted. But they saw Liu Bo Min himself, "found fooled".
Liu Bo Min performance efforts, and soon became the vice president of the student body. The student body's connections became the initial resources for Liu Bomin's business.
After the establishment of Zhuoyuan, Liu Bomin's business is scarce, "difficult to pay wages for three months, playing two dishes at school, five rice everyone save to eat."
Liu Bomin looked for all kinds of entrepreneurial gatherings, looking for new projects and investors for the company. At one of the gatherings, he met Shen Chunlong, the founder of Heshanyuan.
"Heshanyuan" is an old chain of bun stores in Nanjing, which relies on flavor to market its way in the competition has been somewhat outdated.
Shen Chunlong saw Liu Bomin's new media experience as a way to bring in fresh blood.
For Liu Bomin, perhaps the hunger of his childhood was too profound, and he always wanted to open a restaurant.
The two hit it off immediately. Liu Bomin entrusted Zhuoyuan to a colleague to take care of, he went to Wo Shan Yuan as the general manager of the company.
After market research, Liu Bomin decided to target young people in the city. He remodeled the bakery for the Internet.
Considering that young people have less time for breakfast, Liu Bomin developed APP and WeChat booking baozi channels. Young people can book and pay for the buns on the Internet in the afternoon, and then go directly to the nearby bun store to pick up the booked buns the next day. In addition, online booking for delivery is also supported.
With reference to western fast food restaurants, Liu Bomin invested 70 million yuan in a new central kitchen, with standardized control of fabrics and fillings to ensure uniformity of taste across stores.
Store location, Liu Bomin in WeChat open platform, customers can report in the platform can open the location, Liu Bomin personally led the staff to visit, once the decision to open the store, the reporting person can get thousands of dollars in rewards.
A year, and good garden in Nanjing rapid expansion. When Liu Bomin took over, Heshanyuan had 70 stores, and now it has expanded to 170 stores.
Jiangning Partners
On the afternoon of February 16, he heard that the photo was going to be in the New Beijing News, he drove to the nearby barber store, asked the clerk to organize his hair, "This is going to be in the newspaper, you help me to get it right."
Liu Bomin focus on current news, his idol, "he has a lot of economic reforms, but also to encourage us to start a business, otherwise, like me, grassroots start think not even dare to think about it".
Today, Liu Bomin still rents a room in the suburbs of Nanjing and drives a cheap domestic car.
Thinking about the hardships of entrepreneurship when he was a student, Liu Bo Min created the "Jiangning Partners" alliance with the help of the Youth League Committee of Jiangning District and served as its president. This project will be scattered entrepreneurial team to undertake large projects, into a small entrepreneurial team of the bridge.
As the general manager, Liu Bomin still identifies himself as a "student entrepreneur". Although he led the and good garden, as of November last year, has 120 million in sales. According to the bun industry at least 10% profit margins to calculate, last year Liu Bo Min and his team netted ten million.
The crisis is not non-existent. Previously opened several dine-in baozi stores, because of a variety of problems operating poorly, the new model still needs to be tested. In addition, the Nanjing market has been saturated, and good garden want to develop, must enter the southern Jiangsu and even Shanghai. However, the Shanghai restaurant industry is highly competitive, Liu Bomin still struggling to find a way out. However, Liu Bomin still took out the "desperate" posture, "I not only want to sell the buns to Shanghai, but also sold to Beijing, sold to the United States."
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