I don't feel bitter if I eat it directly. People feel bitter mainly at the root of the tongue. If you drink it in juice and spread its area, it's not bitter. To lose weight, even if it has more active ingredients, it still depends on how it is really absorbed and utilized by your body. It is purely psychological to judge whether it is effective because of the taste. However, bitter gourd can really clear fire, and it should still be quite suitable for people with excessive internal heat, but it should not be too much, depending on personal physique.