With crayfish becoming more and more popular, the market scale of this industry is also expanding. It is said that in summer, nearly 10 tons of crayfish will be sold in Guijie, Beijing, and the marketing director of Huajia Yiyuan, the first company to introduce crayfish and launch Guijie Spicy Lobster Festival, told China Entrepreneur that the quadrangle head office will sell 1 ton of crayfish in one day, and the above-mentioned activity of free shrimp eating in Tmall Lobster House is to cooperate with Huajia Yiyuan.
Crayfish restaurants are growing wildly in an alarming number. In 20 16, 500+ shops will be opened in first-tier cities, 200+ shops in second-tier cities and 30+ shops in third-tier cities and below. Only in the second quarter of 20 16, the number of crayfish franchise stores increased by 33% year-on-year. By August of 20 16, the total number of crayfish restaurants on the public comment network had reached 17670, which was twice the number of chuanxiangdian shops everywhere in the streets and lanes and three times the number of KFC stores in China.
As long as any product becomes more and more popular, a large amount of capital will flood into the market, and crayfish has long been targeted by capital, and the financing amount ranges from 5 million to 30 million.
On June 20 15, the take-away O2O platform "prawn is coming" received nearly 10 million RMB angel round financing from Fengyun Angel Fund, and then on April 2 1 6, another 30 million RMB A round financing was completed, which was led by 58 households.
Shrimp in the jacket raised more than 6 million yuan in JD.COM equity crowdfunding platform;
Shrimp engages in shrimp farming and obtains RMB 5 million investment from Zhonglu Capital;
Shrimp BAby has successively announced that it has obtained the original capital, the angel round financing of RMB 3 million from Zhenshun Fund, and the Pre-A round financing of Tsinghua Management Accelerator and YOU+ early investor Yang Hui;
Lightning shrimp has received an angel investment of10 million yuan, and a round of financing is also planned;
Juanfu crayfish, in JD.COM equity crowdfunding platform, received more than13.3 million yuan in financing.
In addition to crayfish restaurants in the market, such as Shanghai Xiaopang, Shrimp Mantang, and Red Armor, which mainly promote crayfish, it is not new for other catering-related brands to inject crayfish, but all Chinese restaurants, hot pot restaurants, barbecue shops, etc., which can touch the edge and will not feel disobedient, have also launched crayfish brands, such as new spicy dishes and spicy temptations.
Even Zhou Heiya and Haidilao joined the crayfish army.
On May 5th this year, Zhou Heiya launched his own brand of crayfish-"Juyi Shrimp" at the new product launch conference in Wuhan, and announced its entry into the crayfish market.
On the other hand, the first investment project of Haidilao Department also threw the olive branch to the pirate shrimp rice that entered the fast food market with crayfish rice as the breakthrough point, and announced that it had won nearly 10 million strategic investments from Beijing Youdingyou Catering Co., Ltd. with the background of Haidilao.
At present, there are three main business models of crayfish in the market: one is the traditional snack stall model, the other is the main dishes of brand catering enterprises, such as Huajia Yiyuan, Meizhou Dongpo, spicy temptation, etc. The third is Internet catering, that is, the combination of online and offline, focusing on lobster rice takeaway.
Among them, the third take-away mode has the most potential. The data shows that in the internet catering market, spicy taste accounts for 40%, of which crayfish accounts for 4% of the total.