Compared with developed countries in Europe and America, neighboring Japan, and even Taiwan Province Province and Hongkong in China, the per capita consumption level of baked goods in Chinese mainland is still low. As can be seen from the following figure, the per capita consumption of baked goods in Britain reached 4 1.9kg, that in the United States reached 36.7 kg, and that in Japan reached 2 1.8kg, while that in Chinese mainland was only 4.4 kg, which was 37.5 kg lower than that in Britain, 32.3 kg lower than that in the United States, 17.4kg lower than that in Japan and 0.7 kg lower than that in Japan. Therefore, 0.7 kg indicates that the per capita consumption of baked goods in Chinese mainland is low in recent years. In contrast, there is still a lot of room for development in the baking industry.
Statistics on per capita consumption of baked goods in countries around the world
Data source: compiled by Prospective Industry Research Institute.
The baking industry in China has a broad development prospect, and the market scale is increasing year by year.
With the economic growth of China, the upgrading of residents' consumption and the entry of western food, raw materials and technology, baked goods are gradually accepted by consumers in China. China's baking industry really began to take off, or began to develop into an industry scale, which originated in the 1980s. It first entered the China market from Hongkong and Taiwan Province Province, and gradually became an important branch of the food industry. According to the statistical data of China Baking Industry Brand Competition and Consumer Demand Investment Forecast and Analysis Report issued by Prospective Industry Research Institute, from 20 13 to 20 17, the market size of baking industry in China showed an upward trend year by year. In 20 13 years, the market scale of China baking industry has exceeded140 billion yuan. In 20 14 years, the market scale of China baking industry reached1527.23 billion yuan. By 20 16, the market size of China baking industry will be close to180 billion yuan, reaching 2065438+.
20 13-20 17 China baking industry market size statistics.
Data source: compiled by Prospective Industry Research Institute.
The per capita consumption of baked goods in China is increasing, which has great development potential.
With the gradual expansion of the market scale, the baking industry began to develop rapidly. In recent years, with the influence of young consumers on foreign eating habits and the accelerated pace of urban life, the per capita consumption of baked goods in China has maintained a high-digit growth. From 20 13 to 20 17, the per capita consumption of baked goods in China increased year by year, reaching 6.9 kg in 20 17, with an increase of 8.66% in China.
Affected by the degree of economic development, East China and Central China are the most concentrated.
Judging from the regional distribution of the market size of the baking industry, the sales of baked goods are mainly concentrated in East China and Central China.
The block area accounts for more than 65%, and most of the main enterprises are located in these two areas, mainly for the following reasons: First, for most baking enterprises, the sales scope will be affected by the cold chain transportation capacity and brand influence, and the sales are often limited to the central factory or the vicinity of baking stores; Second, first-tier cities and parts of the central and eastern regions are economically developed, and consumers are more willing to buy baked goods and have a higher acceptance of foreign diets; Thirdly, pasta is widely accepted by consumers in the north, and can replace baked goods to a certain extent, so it accounts for less in the northwest.
Overcoming two major constraints and realizing leap-forward development
At present, the baking industry should improve the regionality and seasonality of sales through technological innovation, because these two constraints are the biggest dilemma of the cross-regional large chain in this industry. As long as these two difficulties are overcome, the market share will be further expanded and the industry will advance by leaps and bounds.