Because of the hot and humid climate in the south, people often like to eat some cool food in summer, and brown sugar sesame paste just meets this demand. In addition, the food culture in southern China is biased towards sweets, and brown sugar mash, as a traditional dessert, is deeply loved by southerners. The climate in the north is cold and dry, and people prefer to eat some steaming food, such as roast duck and hot pot. Therefore, compared with the north, the demand for brown sugar sesame paste in the southern market is greater and the sales are easier.

Of course, in addition to market demand, there are other factors that will affect the sales of brown sugar sesame paste, such as sales channels, brand awareness, price and so on.