Not safe.

Future.com, Beijing, December 30 (Intern Lu Haojing, reporter Wang Junwei) "How can you not miss the delicious food?" An advertising slogan has made "Miss" a well-known food brand. Missing brand dumplings, glutinous rice balls, wontons and other quick-frozen foods are also available in major supermarkets. However, consumer complaints against Missing Food Co., Ltd. (hereinafter referred to as Missing Food) are constantly reported in the media. Hair, bugs, and plastic bags were found in Missing dumplings, and steel wires were found in Missing glutinous rice balls...

< p>Safety issues of Miss Food frequently occur, which also have a considerable impact on the reputation of its brand.

Many consumers complained about eating foreign objects from Missing Food

“At noon on December 20, 2022, I bought a 1kg bag of Missing Soup at China Resources Vanguard in Honggutan Wanda Plaza. I cooked about 30 dumplings when I got home, but unexpectedly I ate a body that looked like a caterpillar." Mr. Xu from Nanchang City, Jiangxi Province told a reporter from Future.com about his experience.

Coincidentally, an anonymous consumer on the Black Cat Complaints Platform said that when he purchased Missing Hand-made Tianxia Dumplings in an offline supermarket, he saw unknown thread-like objects on the surface of the dumplings before cooking them. He originally thought that the fillings of the dumplings were exposed. When I was eating, I discovered that the unknown strands were hair stuck to the dumplings.

According to data from the Black Cat Complaint Platform, the cumulative number of complaints about Si Nian Food is as high as 2,047. After sorting through these cases, the reporter found that most of the consumer complaints were related to the discovery of foreign objects in food, and the products involved were not only dumplings, but also several categories of quick-frozen foods under Miss Food such as glutinous rice balls, wontons, and steamed buns.

Image source: Black Cat Complaint

A consumer with the online name "C_Chocolate Croissant" complained that he purchased Missing Big Stuffed Wontons on an e-commerce platform. After opening, there was obvious black cotton thread foreign matter. Another consumer said that after buying Miss Ningbo black sesame glutinous rice balls and cooking them, he found a black horizontal line on the glutinous rice balls. After peeling them off, he found that they were a piece of steel wire.

“The advantages of quick-frozen food are convenience and speed, but only safe and hygienic food can make people feel more confident about eating.” Mr. Xu told a reporter from Future.com that although a bag of quick-frozen dumplings is not worth much, it is , but what was exposed behind the scenes was the safety and health issues of the entire enterprise. At the same time, Mr. Xu also expressed his demands and asked the company to compensate him in accordance with the relevant provisions of the Food Safety Law.

Many consumer complaints have exposed many problems in food control and food safety of Siannian Food. To this end, the reporter contacted the relevant person in charge of the Miss Food Public Affairs Department and sent an interview letter. As of press time, the reporter had not received a relevant reply.

Industry insiders: Enterprises should stick to the bottom line of food safety

Zhu Danpeng, vice president of the Guangdong Provincial Food Safety Promotion Association, told Future.com reporters, “The frequent occurrence of food safety issues shows that enterprises There are relatively large management flaws in the entire internal quality control system. If every employee strictly follows standardized and process-based internal quality control, then food safety problems will rarely occur. This highlights the personnel management and production process control of Xiannian Food. problem".

“The exposure of many consumers’ complaints about eating hair, bugs, plastic bags and other foreign objects will undoubtedly have an impact on Miss Food, especially the brand reputation.” Zhu Danpeng said that from a consumer perspective , frequent food safety issues in enterprises mean that product quality is worrying, and food safety and hygiene are the first factor consumers consider. If an enterprise does not pay attention to improvement, it will inevitably be abandoned. How the Miss brand responds to consumer complaints and how to improve exposed issues such as personnel management, process management, and internal quality control are the next keys for the company.

According to the official website of Si Nian Food, its main products currently account for 27% of the domestic market and have entered nearly 20 countries and more than 70 countries including the United States, the United Kingdom, Singapore, Australia, Hong Kong, and Macau. market in a region. It has 5 domestic production bases, 1 overseas production base, dozens of modern quick-freezing and normal temperature production lines, and tens of thousands of tons of low-temperature cold storage.

Zhu Danpeng believes that "safety on the tip of the tongue" is a fundamental issue that consumers are concerned about. Fast food and snack food companies, whether they produce in their own factories or cooperate with upstream and downstream industry chains, need to continuously build, maintain, and improve quality control systems based on their own development to meet consumers' requirements for food quality and allow consumers to eat with peace of mind. Eat with confidence.

In addition, Zhu Danpeng said that food safety is related to the national economy and people’s livelihood. Adhering to food safety is the foundation of an enterprise, and it is also the due meaning of an enterprise's social responsibility.