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Until February 7, the media only got the news from the Raiders station, the Spring Festival of 2021 in 160 cities across the country there will be more than 50,000 Raiders station does not close, more than 100,000 people to stay on duty to hold on, from February 9 to 16 will be normal to provide services.

This is the first time since the establishment of the Raider station to fully participate in the "Spring Festival does not close", in the case of SF, through the system they announced early Spring Festival normal operation, the Raider station "Spring Festival does not close" until February 7 to announce that 50,000 sites and 100,000 employees mobilized. The mobilization of 100,000 employees, the cycle is long, the determination is great, more or less revealed the importance of the battle and expectations.

In the "local New Year's Eve" background, less movement of personnel, the flow of goods will be more flow, the final data also verified this point. According to the State Post Bureau express big data platform monitoring shows: the Spring Festival holiday (February 11 to 17), the national postal express industry cumulative collection and delivery of express parcels 660 million pieces, an increase of 260%. The whole network collection volume is about 3 times of the same period last year, delivery volume is 3 4 times.

Behind this Spring Festival battle, what role does the rookie station play in it? What value has been shown? As well as, through this battle, what exactly to achieve the purpose?

Spring Festival role: community over business

The public data of the rookie station shows that there are more than 50,000 non-closing sites in the country, Chongqing, Xi'an, Chengdu ranked the first three, there are about 2,000, and the other top-ranked Zhengzhou, Wuhan, Shenzhen, Tianjin, Qingdao, Suzhou, Shenyang, Shijiazhuang and other cities.

In fact, the "Spring Festival does not close" for the express company is a subsidy war. Although the amount of subsidies is not disclosed to the public, it is certainly a very large number. Post station income from the collection of express delivery, according to a ticket express 35 cents of income, the Spring Festival single volume can not meet the interests of the station manager to open the door. Even if the Spring Festival period can be maintained and the daily volume of single flat, but also not enough to join the station managers to give up the opportunity to go home for the New Year.

Obviously, the final 50,000 Ropeway station Spring Festival business as usual, has not been a simple business calculation problem.

The National Post Bureau express big data platform monitoring shows that the Spring Festival 7 days time delivery of 660 million pieces of express. In fact, at this stage, the courier companies are unlikely to be completed alone, such a job is bound to be the need for express ecological synergy in order to achieve the results.

The most important two ends of the courier - transit and end, transit by the courier company is responsible for the end is dominated by the courier company, coupled with the social division of labor synergies to complete, such as stagecoach stations, community convenience stores, pick-up cabinets, property collection points, in recent years the state has been advocating the construction of end facilities and *** with the distribution model, the original purpose also lies in this. The purpose is twofold. There are two purposes, one is to ensure the smooth flow of parcels, and the other is to meet the needs of consumers in different scenarios.

As a supplement to the express big chess game, rookie station in this Spring Festival, there are three small stories are widely spread:

The first story in Tianjin Minchangyuan, before the Spring Festival, station manager Jiao Kai delivery before dialing the neighbor's phone, but found that the other side of the people in Beijing. It turned out that this is the first year she married, her father was alone at home on New Year's Eve, unaccompanied, the only way to buy some wine filial piety. Finally, Jiao Kai door to door, the daughter loved ones to buy wine peacefully delivered to the hands of the father.

The second story took place in Jinshan District, Shanghai, Shanghai Electrical City station manager Zheng Youfeng is Henan Xuchang people, and his wife, two people in Shanghai to fight, the site announced that after not closing, there are neighbors in the district to ask about the replacement of pets. "He has something at home, he went home in early January, put the teacup dog in our house foster, and then come back to pick up after the year." There were also residents who left their keys behind asking him to help them come to their homes to foster. In the end, he simply hangs out in the door in the pet foster banners and notices.

The third story is in Hefei, Anhui Province, Hengfu Garden station chief during the Spring Festival has been for the residents of the neighborhood door-to-door delivery, one after another received a lot of thanks. He said, "Not the neighbors thank me, but I should thank the neighbors, has been too much help and care by the residents of the district."

The story is very short and simple, but it is the daily life of the rookie station, filled with smoke and fire, full of human feelings, and worthy of neighborhood trust during the Spring Festival. This is the most important value of RBY - community connection and livelihood protection. The commercial value is built on the basis of being needed.

The first signs: user-centered leadership

At the end of the courier, the courier collection model shows a pattern of branding, a variety of brands called "station" appeared, resulting in the industry fish and dragons in the industry, in the industry price war in the environment of the increasingly fierce, and gradually evolved into a cost reduction method. The industry has gradually evolved into a cost reduction method rather than a key node in the provision of services.

This is contrary to the original intent of the model. According to the official statement of the bird, "the bird station for online shopping users to provide parcel collection services, is committed to providing consumers with a diversified last-mile service". Both platforms, but also consumer-centered service subjects, on the basis of a certain scale, Ropeway station more hope in the consumer side of the unique value of their own show.

"Spring Festival does not close" is taken as a new starting point. This starting point not only lies in the 50,000 sites to participate in the Spring Festival for the first time, in the "consumer-centric" service concept to reach **** knowledge, so that the franchise system of the station in the service to establish a standardized system; also lies in the initiative and innovation in the service, such as rookie station has been insisting on providing " Free storage" service.

During the Spring Festival, some consumers in the social platform on the picture, they are in the Spring Festival of the Raiders station surprisingly provides home delivery, logistics details on the "home delivery" prompt, although it can not be judged as a general behavior, but the experience upgrade has appeared to be the beginning of the end. As early as October last year, Raider Station had officially announced the launch of a service in Shanghai called "know the heart of the choice": in the parcel delivery, consumers can choose through mobile Taobao by the courier home delivery, or by the Raider Station free storage. Autonomy is handed over to the user.

All the signs show that the rookie station in the consumer service is constantly iterative innovation, leading the industry in constant change.

The development of the express delivery industry over the years have eye **** bet, last year, the total volume of express delivery business ultimately reached 83 billion pieces, an increase of 30.8% year-on-year, is still at a high level. The data predicts that the annual express delivery volume is expected to reach 95.5 billion pieces this year.

In fact, the beginning of the year data that is a big bang. February 9, the State Post Bureau announced the January China Express Development Index report: 2021 January China Express Development Index was 296.4, an increase of 72.2% year-on-year, the year-on-year growth rate hit a new high of 7 months; express business volume is expected to complete about 8.6 billion pieces, the average daily business volume of 270 million pieces, business income is expected to reach 90 billion yuan. Due to the same period last year has entered the Spring Festival holiday, coupled with the severe impact of the early epidemic, compared with the same period last year, the volume of business increased by more than 120%, business income increased by more than 70%.

The express delivery industry remains an incremental industry. In the trend of sustained growth, the express end will continue to pressure, on the one hand, the need to quickly replenish the short board, all kinds of collection point layout density and breadth will be strengthened, service gradually enhanced; on the other hand, will continue to nurture new development opportunities, the competition will also be more intense, and continue to activate the innovation.

Conclusion

Premier Li Keqiang said during his visit to Shanxi, logistics and express delivery is the main artery of the economic circulation, the cost of the decline is conducive to the promotion of consumption, but also to promote the development of the express delivery industry, driven by the employment of the employment, especially flexible employment. "In the past, it was said that the letter of the family against ten thousand gold, and now it is the courier to warm the hearts and protect the life." A sentence summarizes and affirms the social contribution of the express industry.

The times have chosen the express industry. But in fact, the courier industry is still in a very early stage, the scale of the continued growth, the head of the continuous investment of enterprises, express into the village into the home of the huge progress, the end of the collection point model thrive ...... naked eye visible achievements, but accompanied by continuous price wars, far from the ultimate look of the industry. For the rookie stagecoach, also have to think about what the best look is? Spring Festival does not close, for the first time opened in the service of the big practice, but will not be the only time.

|Synthesizing the message of the rookie network