Because it needs to be purchased through e-commerce platforms such as Taobao. After entering the fan base, the anchor can link the products to e-commerce platforms such as Taobao through the links or QR codes in the group, so that the audience can make purchases. This way can help the anchor to effectively combine the live broadcast with the e-commerce platform, improve product sales and audience stickiness, and also make it easier for the audience to buy their favorite products. It should be noted that when making a purchase, the audience should pay attention to the authenticity and quality of the goods to avoid being cheated.