About joining

About joining: registered brand, elegant image, molded packaging, simple operation process, delicious food, seemingly indifferent after-sales service, high joining fee, and finally the core material package purchased repeatedly.

The first day of joining

In fact, joining a brand is actually very simple. Take the simplest example, such as a brand of rice fast food, such as joining 28 thousand and studying for three days. Your round trip fare is borne by the company, because you will definitely join, and because you are ready to join before you go, and you are ready to join the fee. The course will be arranged as follows: On the first day, there will be many sermons. The sales consultant seems to be like a master of ceremonies who registers newly married couples, talking endlessly about investors' eyes. In such a sea of people, investors and brands are like a match made in heaven, and have been given unparalleled praise and expectation. From the aspects of corporate culture, brand culture, brand packaging, product composition, passenger flow, profit ratio, profit value, reopening branches and benefiting society. Time flies, it's past the meal. Suddenly, I patted my head, recovered my high enthusiasm, and strolled around the physical store.

Originally, when I was hungry and smelled the spicy taste of food dispersed in the air, I didn't have the heart to listen to boring words like the composition of the restaurant. I just want to wolf it down. When you are really full, you will feel fragrant, really fragrant. Waiting for the afternoon class with satisfaction.

It's already three o'clock, so naturally it won't make much sense. Students seriously study salad platters, all kinds of homemade drinks, and colleagues are also desserts. While looking at the fruits of one's labor, one can replenish the body's water loss, as if he had mastered all the essentials. When I was satisfied, there was a joining agreement on the table, just like the teacher asked the parents to sign, sign and pay the money.

The second day after joining

The theme of the next day may be only half an hour, and the training is so simple and natural. Each student did it twice, and it was over in one morning. Afternoon is the production of marginal products and snacks, the same raw material package, almost the same operation method. On the third day of graduation, I distributed some articles and operation manuals given in the agreement and returned home with confidence. I think I can make money by learning many cooking methods, just like God has given talents, let them find jobs! But I don't know how to cook during the New Year. I met a friend in Guizhou some time ago. The young couple opened a grilled fish shop, but they couldn't even mix cold dishes, so they only sold grilled fish and wanted to shoot cucumbers. Sorry, this is really not available. Is this the franchisee's fault or a matter of personal cognition? You said that you don't even know rice noodles, so you just want to compete with dogs. It's really embarrassing.

On the third day of joining

By the way, I should add that it costs a lot of money to buy a bunch of core materials before taking the bus. Otherwise you can't do anything.

You opened a shop, right?

Select a site, open a shop, and wait for guests to enter the store.

Having said so much about the simple process of joining, I just want to show that catering is actually very simple. The simplicity here is the same as the topic-small and micro catering, because the personnel management system and software of large catering are very valuable. Let's just talk about the operation of single products first. The last paragraph says that investors are waiting. Why do you say that? Because they don't have much contact, they can only choose the simplest operation project and don't know much about marketing. No guests are the most anxious thing in the store. But with guests, more expenses and costs will be spent on core materials. Since then, we have studied alternative materials and cut corners, and the taste is getting worse every day. If you have so much ability to learn and create, why did you learn to join in the first place? Actually, some franchisees are also very mercenary. A bag of core materials costing 27 yuan actually sells 140 yuan. No wonder the profit ratio will be much lower.

Let me give you some advice.

Advise investors who have joined, do it seriously, do it with heart and do it well. Good service is the main thing. Don't study and create until you have a stable income.

Off-topic words about joining

Brand registration: It's simple, but the name is troublesome. China people have basically registered all catchy words.

Brand culture: actually it is a story. If you are willing to tell it, it is reasonable and reasonable. I'm willing to listen. Do not go back. There are no historical stories. It's all made up by later generations.

Image packaging: Look at your preferences, just like tattoos, not necessarily ugly happy tattoos, but creative points. If your creativity is trendy enough, you will lead the trend.

Food production: This seems to be the most difficult, and it is also the deepest feeling of many students. In fact, almost all franchisees have never cooked at home, or they will only be simple. At the very least, it is a player who can't use other spices except pepper aniseed; At the very least, it is a player who has never seen the thirteen incense ingredients list; At least he is a player who can only buy dumpling wrappers in jiaozi. I can't believe I used parallelism. I think if I can read the seasoning list, I can cook a lot of home cooking. So I suggest visiting the seasoning area of the supermarket more when you have time.

Talking about marketing: group buying, take-away, networking, promotion, gifts, interaction, gifts, discounts, coupons and so on. What kind of store is suitable for your home, figure it out for yourself.

About self-creation

To sum up, it seems unnecessary to talk about creating your own brand. Catering is risky and investment needs to be cautious. Small and micro catering does have a small risk factor, but we must also learn to regulate ourselves.