Sales 2023*** Work Plan 1

Time still follows its eternal law, and another year has become history. Just like many years in the past, it has become a historical year of xxx, with many beautiful memories and many regrets. 20xx is an eventful year for liquor industry. Although the impact of the global financial crisis in 20xx is gradually weakening, it will take some time for the overall economic recovery to be excessive. The adjustment of liquor consumption tax by the state also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition of alcohol, which made the liquor industry even worse. In such a bumpy year, we stumbled all the way, among which joy and sadness, xxx and helplessness, confusion and emotion are really infinite.

Review and analyze regional sales performance.

(A), performance appraisal

1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;

2. Successfully develop four new customers;

3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;

(2), performance analysis

1. Although I have completed the cash distribution task stipulated by the company, I am still far from my goal of 2 million yuan. The main reasons are:

2. In the first half of the year, the positioning of key markets was not clear and firm, and it was first positioned in Pingyi. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, I gave up. It was not until later that I chose Jinxiang "Tianyuan non-staple food", which was near the end of the year!

3. The expansion speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);

4. The lagging service of the company, especially the delivery time, not only affects the market, but also affects the sales confidence of dealers;

5. New customers are open. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very average. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than hard work", and the "strength, network, distribution ability, cooperation and investment consciousness" of dealers directly determine the quality of market operation.

6. Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not "grasped the key points". So I learned the lessons from previous years, and this year I personally put the search for key markets into my daily work. Finally, I decided to operate the Jining market with Jinxiang as the core in 20xx 165438+ 10, and I have gained some experience through two months of market operation, which will be useful for next year.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, I have made great progress in business development, organization and coordination, management and other aspects in 20xx, but there are also many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

Pingyi market 1

Although local protection is serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent took another liquor-Yimeng fellow villager, and the manufacturer's support was quite strong, which was even more diluted for us.

2.xx market

Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year has certain market favorable factors, and later it expanded the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.

3.xx market

The market foundation of xx is still very good, but the investment awareness and company management of dealers are so poor that the market declined seriously after our withdrawal. My mistakes in this market are as follows:

(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited in the whole xx year, 10 had a strong intention, and most of them visited the company. But in the end, it was rarely implemented, because the late tracking was not in place, and I lacked confidence and wasted a lot of resources!

Four, xxxx years ago, the old market part of the work and problem solving.

Because we didn't grasp the market well in the past and didn't control the cost effectively, the problem of cost contradiction appeared in the market 20xx years ago. After consultation with the company leaders, based on the principle of "xxx development", the policy of "persuading one place and one policy" was adopted to solve the problems in different markets.

1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can accept and understand the settlement in the form of multiple goods;

2. Weishan: make your own packaging and bottles, and sell them at the company's expense as drinks;

3. Surabaya: Tongteng Prefecture

4. Yicheng: Not yet solved.

Through the above methods, the market problems have been solved one by one. Although there were some conflicts in the early stage, they were accepted and operated smoothly, which completely solved the psychology of relying too much on manufacturers before. Fourth, the operation mode of "office plus dealer" is used to operate the regional market.

According to the actual situation of the company and the market situation in recent years, we have been exploring a shortcut to operate the market, which truly reflects the effect of "office plus dealer" operation, but the following conditions must be met:

1, the market environment is better, even if it is not too good, it can't be too bad, for example, the local protection is too serious and the place is too strong;

2. The quality of dealers must be good, such as "strength, network, distribution and cooperation"; Specific matters related to the operation of the office:

1, management office, personnel localization;

2. Popularization of products, mainly aimed at mid-range consumers;

3. Channelized and personalized operation, focusing on circulation channels and focusing on major customers;

4. Focus on supporting first-class business, and the office truly reflects the role of joint marketing;

Verb (abbreviation of verb) gives some suggestions to the company

1, strengthen the hardware investment of products, and the first impression of products should give people a feeling of "value for money, value for money";

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Concentrate superior resources and focus on the model market;

4. Pay attention to the shaping of brand image.

In short, the achievements in xxxx are better than before, and they have all become history. We will be greeted by a brand-new xxxx year. Standing on the threshold of X years, we see hope, bumper harvest and fruitful results!

Sales 2023*** Work Plan 2

Many peer manufacturers started from putty powder. The market situation in recent two years is very favorable for the production of putty powder, but our company has lost a good opportunity. Many quality problems make customers lose confidence, and salespeople have no confidence in their products. "To be a good enterprise, we must make good products." For greasy powder, I personally think: we must concentrate our resources on making products well first, then talk about marketing, then talk about brands, and then make money. The richness and diversity of our company's products are far behind our peers. The added value of exterior wall coating products is relatively high, and the market space is large. Next year, we will increase the promotion of coating products and accessories in the Greater Quanzhou area.

After 20xx years of economic contraction, many industries have been affected and impacted to varying degrees. For many enterprises, 20xx should be a challenging year. how to survive？ Industrial upgrading and economic transformation are topics of public discussion. In the year of 20xx, we should be cautious about the company's decision-making direction, and we should not be too optimistic about the market, especially on the control of customers' arrears. We should also do what we can, pay the arrears of big customers and advance the funds for big projects. In addition to increasing the development of distribution network, we should also do a good job in internal management, reduce waste and save unnecessary expenses. Stimulate the enthusiasm of employees from the mechanism, maximize the potential of employees, and enhance the cohesiveness and creativity of employees; Improve the execution and operation ability of enterprises, reduce internal friction and enhance the profitability of enterprises.

My personal work plan for the new year will mainly focus on the following aspects:

1. Implement the established marketing model: (1) Bilong high-end brand powder sales rebate; (2) The deployment and operation of Bilong Paint Store; (3) The annual rebate policy shall be implemented for ordinary powder of high-quality customers; (4) Formulate the regional general agent model of waterproof materials; (6) Formulate the cooperation mode of agent processing; (7) Elimination and updating of product packaging; (eight) regional outdoor advertising investment planning; (8) Discussion on the collocation and purchase of gifts for dealers; (9) Establish enterprise WeChat public platform and online shopping mall.

2. Implement customer receivable control: (1) Require high-quality customers to sign annual sales volume; (2) Setting different customer credit lines in the financial database; (3) Set the base of customers' arrears in each region and the proportion of rewards and punishments for those responsible; (4) Compulsory recovery and legal proceedings for bad debts and default customers.

Third, formulate product quality control process: ⑴ Establish product quality positioning and price standard system ⑴ Deploy workshop production management person in charge and reward and punishment scheme ⑴ Discuss production process control ⑴ Formulate product formula specification and equipment management.

Four. Suggestions on personnel management:

(1) authorization and distribution plan for workshop management personnel (2) implementation of labor contracts signed by production workers (3) delivery driver management and vehicle cost management (4) deployment of business personnel in various regions and formulation of sales targets.

5] Continue to increase the reserve of outstanding talents, implement performance appraisal, and carry out survival of the fittest.

Verb (abbreviation for verb) establishes internal material management process:

(1) Institutionalize and emphasize the warehouse management and delivery process; (2) Supervise and organize the digestion of products and packaging bags in stock; (3) Standardize the procurement process and inventory management of raw materials; (4) Supplier selection and raw material cost control.

Intransitive verb account and fund management;

(1) Recover bad debts, eliminate dormant accounts and sue Lao Lai.

⑵ It is suggested that the remittance account of the company should be managed by the cashier, and the customer remittance information should be bound to the cashier's mobile phone.

VII. Reform and adjustment of the company system:

(1) Implement the reform plan of business royalty distribution:

Business commission is not calculated according to the delivery, but according to the collection amount; High-end brand high value-added products plus 2% commission.

(2) Vehicle management and attendance methods for business execution.

⑶ Implement the company's business reimbursement standards and procedures.

(4) Further improve the overall management system of the company.

5. Corporate culture construction and the formation of corporate value system.

Seven. Suggestions for improving employee welfare:

(1) Take a regular rest every Sunday and have a holiday on legal holidays. ⑵ Improve the functional quality of employees and provide them with training and learning opportunities. (3) The company organizes sales personnel and management personnel to have dinner irregularly. (4) Appropriately distribute materials or gifts to employees during holidays. 5] Develop advanced shoes and clothing for managers as enterprise welfare. [6] Improve employees' accommodation environment and provide subsidies for car allocation and car purchase. (7) Provide decoration, material discount or sponsorship for internal employees' own houses. (8) Select outstanding employees, set up merit awards, and pay dividends to key employees.

Sales 2023*** Work Plan 3

Time is always passing quietly, and 20xx years are gradually leaving us. In order to carry out the work of 20xx in an orderly manner, the following work plan is formulated:

I. Daily maintenance and update of the company's website

Update the background information and product pictures of the company's website in time, manage and update the content of the company's website, so that it is in a constantly updated state, and spend about an hour every day updating the keywords and product introductions of the products on the background of the company's website.

Second, network promotion.

1。 Pay attention to the ranking of product information in Baidu, register various b2b platforms, post bars, etc. When registering e-commerce website information, the content should be detailed, detailed company information and detailed product supply information.

2。 Use well-known websites to publish our information and products and expand the popularity of our products, such as good speakers, full response, lighting, global economy and trade, global kitchen and bathroom, etc.

3。 Due to different seasons, targeted product release.

1) From February to April, promotional items are mainly used, such as advertising pens, advertising sabers, capacity-repairing groups, key chains, storage bags, cups, ornaments, advertising mouse pads, seasoning bottles, etc.

2) From May to July, mainly advertising bottle screwdrivers, fans, picnic bags, picnic mats, beach leisure chairs, outdoor tableware, heatstroke prevention and cooling gift boxes, etc. ;

3) August -65438+ 10 month. Lock cup, fresh-keeping box, travel tableware, vase decoration, silk painting, tempered glass bowl, etc.

165438+ 10 -65438+ next year 10, quilts, cashmere scarves, efficiency manuals, notebooks, fitness products, dry goods gift boxes, etc.

4) Post some special holiday posts;

4。 Always pay attention to qq trends, master the contents of customer consultation, answer customers' questions in a targeted manner, strive to develop and track potential customer resources online, and complete sales in time through online tools and telephone communication.

Third, the management of xx software

1。 Update the product content on xx software at any time, release new product information, take out 1 hour every day, update the business opportunities (product keywords, product content, product title) on Tianshu software in time, and increase the business opportunities of new products in time.

2。 Manual input of xx software takes one hour every day.

Fourth, product knowledge learning.

Product performance, use, etc. In order to better communicate with customers when answering the phone.

Sales 2023*** Work Plan 4

How to plan the sales work plan? Salespeople try to find customers every week, but the problem is that their schedules do not reflect this intention. When we train the sales team, we always ask them to talk about the time arranged by looking for customers. The usual answer is: "well, I don't have time to do this, my schedule is full." In other words, they didn't take the initiative to find customers at all. Not long after, a month has passed, maybe they will spend a few hours looking for customers seriously. No wonder their sales channels are facing another "drought".

Therefore, before you spend money on some tools that may save time or attend time management training courses, you'd better check whether you have tried your best to save time: whether you have the ability to delay your immediate satisfaction and do something that will bring you immediate pleasure and happiness, but to plan and arrange your work carefully. Of course, even if you take more time management courses, it won't help if you don't work hard to develop the skills of delaying gratification. Remember to plan your work first when you really want to work efficiently every day or every week.

Planning your weekly work means that you must slow down your pace and take time to think carefully. As Henry Ford said, "thinking is perhaps the most difficult thing in the world, which may be why only a few people like thinking." You must realize that arranging your own work plan may be a relatively boring thing, not as exciting as serving customers or attending meetings, but it is extremely important. Planning work means that you need to master the skills of delaying gratification, because smooth and sustained sales results will not appear today or next week, but only in future work.

Once you make up your mind to plan your work, you should set aside enough time on your schedule to actively develop customers and treat these time as precious gold, because these time are really as precious as gold.

Chapter 5 of Sales 2023*** Work Plan

In xx year, under the unified deployment of the company, taking economic benefits as the center and maximizing the company's profits as the goal, the sales department explored the market externally, paid close attention to production management internally, ensured quality, and was market-oriented. In the face of this year's global financial crisis, all sales staff made joint efforts. Qi Xin cooperated to complete this year's sales task. The work this year is summarized as follows:

I. Sales in xx years

After xx years of exhibitions in Beijing, Shanghai and other places, and the promotion of professional magazines such as HC and Discovery Resources, our xx brand products have gained a certain popularity, and domestic and foreign customers have a certain understanding of our products. In xx, the boss set a sales volume of xxxx million yuan for the sales department, and our sales department achieved an annual total sales volume of xxxx million yuan, with a production and sales rate of 95% and a collection rate of 98%.

Second, strengthen business training and improve comprehensive quality.

The product sales department is responsible for the sales of all products of the company. It is conceivable that the responsibility is great and the task is arduous. It is very important to establish a high-quality sales team that can recruit good soldiers and complete the company's annual sales task. If a worker wants to do a good job, he must sharpen his tools first. In order to improve the comprehensive professional quality of sales staff, all employees in the sales department must carry out vocational skills training to further improve their sales knowledge. This year, the company added an online version of financial management software with a network speed of 3000, which can clearly reflect the sales and financial management in time. Our sales staff are trained by xx xxxx Technology Co., Ltd., and their professional knowledge and internal information are confidential. Everyone should have professional ethics. The boss is the top leader who leads the sales department. He hopes to strengthen the supervision, criticism and professional guidance of our employees, so that our sales staff can learn more professional knowledge and improve their technical functions and self-appreciation ability. In xx years, I studied iso internal audit training and accounting professional knowledge training, and obtained a nationally recognized certificate. Over the past year, we have fully practiced the report in the company's production management by using the management knowledge and methods we have learned, and the display effect is satisfactory.

Third, build a marketing network and cultivate a sales model.

Microphone line sales are the focus of our product sales department, and the sales situation will directly affect the company's economic benefits. Over the past year, the product sales department has insisted on consolidating the old market and cultivating new markets.

Market, open up market space, tap potential markets, use our brand reputation to drive product sales, and build a sales network pattern with xx as the main body and radiating the whole province.

Fourth, pay attention to industry trends and grasp market information.

With the increasingly fierce market competition among electronic products industries, information plays an increasingly important role in the marketing process, and information is benefit. The sales department pays close attention to market dynamics, grasps business opportunities, asks for benefits from information, and puts the market

Research and information collection, analysis and collation are institutionalized, standardized and regular. The product sales department has established a stable and reliable information channel through market research, business negotiations, newspapers and magazines, industry associations, computer networks, etc., and paid close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic sales market.

Verb (abbreviation of verb) make persistent efforts to meet new challenges.

Looking back on the past year, all the business personnel in our sales department worked hard, United and cooperated, and made positive progress, and achieved good sales performance. Achievements belong to the past. Looking forward to the future, the road ahead of the sales department is longer, more difficult and more arduous. All the business personnel in our sales department unanimously stated that they must give full play to their enthusiasm, initiative and creativity in xx, fulfill their post responsibilities, do a good job in xx sales, deeply understand the dynamics of the electronics industry, further develop and consolidate the domestic market, and create higher sales performance for the company.

Niu Fu has ushered in spring, and I wish our sales performance of xxxx Technology Co., Ltd. in xx years, by going up one flight of stairs, will be at the forefront of the electronic industry and closer to our ideal.

Sales 2023*** Work Plan 6

In order to promote the operation of * * fertilizer and open up the market of fertilizer operation, according to the spirit requirements of relevant documents of * *, the work plan of * * fertilizer operation for 20xx years is specially formulated.

I. Background overview

In 20xx, our unit will carry out special investigation activities on the fertilizer market in accordance with the * * * series of documents related to fertilizer management and the spirit of the meeting, further strengthen our unit's fertilizer management, make contributions to agricultural efficiency, farmers' income increase and rural stability, promote the high-quality supply of agricultural means of production and ensure the normal operation of agricultural production.

At present, the chemical fertilizer market in our county has a large capacity and multi-polarization development, and the varieties of chemical fertilizers are dazzling and mixed. There is not a leading product in the whole market, and there is not a brand called ring market. Basically, we rely on the technical services of agricultural technology stations, that is, seeds, fertilizers, pesticides and technical services, to promote and apply some fertilizers. Most dealers show great interest in operating new brand fertilizers. Therefore, it is urgent and necessary to formulate the management plan of China's fertilizer market as soon as possible and implement the marketization of fertilizer.

Second, the work objectives

The overall goal is to establish a fertilizer marketing team with qualified quality, excellent business and excellent style, take fertilizer management as a routine work in our library, and implement all-round user service for the whole process of fertilizer sales, that is, before, during and after sales.

Pay attention to the quality of chemical fertilizer, strengthen the follow-up investigation of chemical fertilizer quality, improve relevant rules and regulations, and make chemical fertilizer management regular, standardized and institutionalized.

Specific objectives: In 20xx, we will mainly make ideological and organizational preparations, implement the system, and have personnel in place. Study hard, deeply understand the spirit of the relevant meeting documents of superiors, do a good job in market research and market prediction, make some layouts, choose customers, plan marketing networks, and formulate short-term and long-term development goals.

Third, the implementation steps

To do a good job in fertilizer management, we should start from sincerely serving "agriculture, countryside and farmers" and constantly explore the marketing market.

The first is publicity and training, so that farmers can master the relevant knowledge of chemical fertilizers themselves. Help farmers and agricultural operators to establish brand awareness, quality awareness and safety awareness, and inform farmers of chemical fertilizer use technology knowledge and chemical fertilizer quality and safety knowledge. Every year, publicity vehicles, printed publicity materials, television, radio, newspapers and other news media are used to carry out a series of distinctive publicity activities to send products and technologies to the countryside to help farmers solve technical problems encountered in agricultural production; While strengthening publicity for farmers, we should take advantage of slack season and off-season to strengthen professional technical training and education for farmers and agricultural operators, so that agricultural operators know how to manage chemical fertilizers well and farmers know how to use chemical fertilizers.

The second is to do a good job in the trial sale of new varieties of chemical fertilizers. Establish a marketing point in every township in the county, choose dealers with good social reputation, certain economic foundation and sales market to sign fertilizer business contracts with them, and perform relevant economic procedures in strict accordance with the contract requirements.

The third is to set up agricultural professional and technical cooperatives in a timely manner. Members are mainly farmers (about 70%), supplemented by dealers (about 30%), and organized by our unit, with the aim of establishing a stable and expanding fertilizer marketing network system and agricultural technical service system.

Fourth, safeguard measures.

(A) to strengthen organizational leadership

Higher authorities attach great importance to chemical fertilizer management, which is of great responsibility and significance. Due to the late start of fertilizer management in our unit, we are not familiar with related work and lack of manpower and market talents, so we have been temporarily arranging offices to take care of industrial work. Our unit will gradually decompose the tasks, clarify the responsibilities, establish and improve the fertilizer marketing leading group led by the competent unit, and further strengthen the coordination and organization of the fertilizer agricultural market.

(2) Strengthen market supervision.

Industrial functional departments will earnestly shoulder the heavy responsibility of developing the chemical fertilizer agricultural market, especially strengthening the marketing efforts in key regions, key links and key seasons to ensure the orderly and healthy operation of the chemical fertilizer market.

(3) Improve the system

Perfecting the system and responsibility system is an important guarantee for improving fertilizer management. We should focus on establishing and perfecting the following five systems: first, fertilizer management system, second, marketing personnel management system, third, financial management system, fourth, market supervision system and fifth, quality feedback system.

(4) Establish an effective credit system for fertilizer business, and establish customer files of quantity, quality and commercial credit for farmers and distributors one by one as the main basis for customer assessment and store upgrade. The use and sale of fake and inferior fertilizers and other agricultural materials

Merchants and individuals are prohibited from entering the market, and their qualifications for using and distributing fertilizers are cancelled.

(five) to carry out publicity and training.

Strengthen the training and education of fertilizer distributors and farmers, and improve their quality awareness, credit moral level and awareness of operating according to law. Strengthen the training and education of fertilizer marketing personnel, improve the management level, technical level and civilized marketing ability of marketing personnel, and cultivate a lean and efficient fertilizer marketing team.

(six) to ensure the working capital and marketing funds for chemical fertilizer management.

Strive for * * * the special working capital of fertilizer management by the superior competent department, and strive for the special marketing funds of local finance and agricultural departments to ensure the smooth progress of fertilizer management.

Sales 2023*** Work Plan 7

According to the company's total sales of 654.38 billion yuan and 50,000 units in Shenzhen in xx, and the company's channel strategy in xx, the following work plan is formulated:

I. Market analysis

The price war in the air-conditioning market has gradually started for several years. The low-end demand of the secondary and tertiary markets, along with the continuous improvement of urban construction and people's living standards and the arrival of the product upgrading period, has driven the sustained growth of the primary market, thus driving the expansion of the overall market capacity. The total domestic sales of xx reached19.5 million sets, an increase of 1 1.4% compared with xx. It is estimated that it will reach 25-30 million sets in XX. According to industry data, the global market capacity is 55-60 million units. China's market capacity is about 38 million units. According to the division of regional market share capacity, Shenzhen air-conditioning market

At present, Galanz's market share in Shenzhen air-conditioning market is about 2.8%, but industry data show that it has been in the stage of "shuffling" in recent years, and its brand market share will be highly concentrated. According to the company's strength and product line in xx, the company's sales target in xx is completely achievable. There were about 400 national air-conditioning brands in xx, and it dropped to about 140 in xx, with an average annual elimination rate of 32%. By xx, under the "encirclement and suppression" of first-line brands such as Gree, Midea and Haier, there were less than 50 brands active in the air-conditioning market in China, and the elimination rate reached 60%. In xx, lg was accused of dumping by the United States; Kelon encountered financial problems and its market share fell sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands such as Panasonic and Mitsubishi were strongly influenced by the Japanese entry into China in xx years, and their market share was relatively large. However, Galanz air conditioners have shown a rapid growth trend in the Guangdong market. However, the market base of xx is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. According to the above situation, the following work plan is formulated.

Second, the work plan

According to the above situation, xx annual plan focuses on five tasks:

1, sales performance

According to the company's annual sales task and monthly sales task. According to the specific situation of the market. Break it down into monthly, weekly and daily. Break it down into monthly, weekly and daily sales targets of various systems and stores, and complete the sales tasks in each time period. And improve sales performance on the basis of completing the task. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always concentrated in the peak season. In the peak sales season, we will carry out strong promotion activities for professional home appliance systems such as Gome and Suning, and vigorously promote large-scale terminals.

2. Agency management and relationship maintenance

Effectively manage and maintain the relationship with existing k/a customers, agents or future k/a agents, establish customer files for each k/a customer and agent, understand the pre-sales situation and strength, and spread the company's corporate culture and new products in xx. This work was completed at the end of August. Irregular transmission after the peak season and before the peak season. Understand the basic situation of each k/a and the agent in charge, visit regularly and communicate effectively.

3. Brand and product promotion

Brand and product promotion cooperate with and implement the company's 20xx-xx regular brand promotion and product promotion activities, and plan some low-cost public relations publicity activities to enhance the brand image. Such as "Galanz air conditioning health and environmental protection love my family" and other public welfare activities. If possible, joint promotion with various k/a systems can not only expand the influence, but also establish a good customer relationship. Product promotion mainly includes some "roadshows" or outdoor static exhibitions for product promotion and normal business promotion.

4. Terminal layout (in line with channel expansion of business lines)

According to the company's sales target in 2006, the popularity of channel outlets will be greatly improved. According to this situation, actively cooperate with the work of business departments at any time and place, and actively cooperate with the image construction of shops in shops, parks in gardens and cabinets in shops (according to the requirements of six atmospheres for the layout of company booths). Actively arrange positions for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business department. The layout standard is strictly in accordance with the company's unified standards. (Special circumstances will be adjusted in time)

5. Planning and implementation of promotional activities

The planning and implementation of promotion activities are mainly carried out in the peak season from April to August 2006. One is to strictly implement the company's promotional activities, and the other is to flexibly plan some promotional activities according to the market situation at that time and the promotional activities of competitors. The theme idea avoids its advantages, attacks its disadvantages, and focuses on planning and implementation according to the company's product advantages and resource advantages.