Ruixing Coffee brand is introduced in five aspects: brand history, main products, brand development, market strategy, and honors received.
1, brand history
Ruixing Coffee was founded in 2017, and in 2018, Ruixing Coffee launched its own APP "Ruixing Coffee" to facilitate customers' online purchases, which quickly became one of the engines of Ruixing Coffee's growth.May 2019 On May 17, Ruixing Coffee was listed on NASDAQ in the U.S. This listing made Ruixing Coffee one of the most popular Chinese coffee brands in the world.
2. Main products
Ruixing Coffee operates beverage and food series, in addition to coffee and tea drinks, Ruixing Coffee cooperates with Louis D'Arcy on NFC juices, and sells light snacks, nuts, snacks and other peripheral products.
3, brand development
Ruixing Coffee's rapid development is mainly attributed to its strong capital support. Since its inception, Ruixing Coffee has received several rounds of financing. Ruixing Coffee has adopted a combination of online and offline business model, and the number of stores is increasing, becoming the second largest coffee chain brand in China.
4, market strategy
Price advantage is one of the main strategies of Ruixing Coffee, in addition, Ruixing Coffee will also launch all kinds of promotional activities, such as free delivery of matching packages for a limited time. Developing products for unique flavors is also a major strategy of Ruixing Coffee. Every year, Ruixing launches colorful and special products, such as the Valentine's Day series, the summer limited series and the Christmas series.
5. Honors received
2019 Smart Retail Potential TOP100 Ranking, Ruixing Coffee ranked 82nd. on January 3, 2020, it was listed on the 2019 Top 500 Listed Companies by Market Capitalization and ranked 199th. on April 18, 2023, lucky coffee was selected as one of the "2023-Hurun Global Unicorns List". For two consecutive years, Ruixing Coffee's coffee beans won gold medals at the IIAC International Coffee Tasting Competition.
Reference for the above: Baidu Encyclopedia-luckin coffee