In order to ensure that the activities can be carried out in an orderly way, we need to make an activity plan in advance, which is actually the planning document of the activities. What problems should we pay attention to when making an activity plan? The following is the 2022 Chinese Valentine's Day couple activity plan (5 general remarks) I compiled for you, hoping to help you.
In order to provide an elegant and romantic environment for lovers who have celebrated Valentine's Day, our hotel is scheduled to launch a "so-and-so Valentine's Party" on August xx, 20xx. The specific activity plan is as follows:
I. Form and theme of the event
The activity was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities
1, site layout:
Decorate the hotel food court before xx (arrange green plants between the dining table and the corridor, post the hotel POP flag, and do a good job in lighting configuration);
2. Advertising:
Xx posters were made in xx Pedestrian Street by the public relations marketing department before xx, xx.
3. Other matters of Valentine's Day activities:
A, the meal starts at xx: 0;
B, the public relations marketing department shall order xx roses before the afternoon of xx;
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu
(xx yuan /xx people) Luo Songtang or. 2 portions of corn cream soup, 2 portions of butter set meal, 2 portions of mandarin duck steak (steak with black pepper sauce/tomato sauce), fruit platter 1 serving, vegetable salad 1 serving, and red wine/coffee/black tea 1 serving.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
Tanabata lovers' activity plan 21. Purpose of the activity
1. Seize the business opportunities of the festival (Chinese Valentine's Day), avoid the vicious competition of "price competition" and "competition for customers" through the innovation of activities content and objects, give customers a sense of freshness and stimulate consumption desire;
2. Improve the sales performance of beauty salons and attract new customers;
3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;
Second, the theme of the event
Love life and show love sincerely.
Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Third, the activity time
August 1 1 to August 30th.
Fourth, the active object.
1. Activity (1) Target audience: aged between xx45, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) of participants and members of beauty salons;
3. Activity (3) Target audience: participants and all women who participated in the selection;
Verb (abbreviation of verb) activity content
Activity (1): "Love is Spring Festival, courtesy is love" special offer.
During the activity, all men can buy a special gift package of "Beautiful Heart New Year Gift" (worth 999 yuan) for their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
On April/August 14, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During the period from August 1 1 to August 1 1, all men and husbands (or boyfriends, please note: you don't have to buy a special package) who buy "New Year's Heart Gift" can get a token of love card in the beauty salon, write down their touching words and post them.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the period from August 20th to August 30th (before 3 pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get a beauty salon experience voucher (or a xx yuan voucher), and they can get beautiful prizes by participating in the lucky draw.
August 12 17: 00 announced the selection results, and selected five awards: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Promotion of intransitive verbs;
1, key time for publicity: five days before the event; Five days after the official opening of Spring Festival travel rush;
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme); C, posters
Posting or X-box display (activity description);
D. newspaper clippings;
E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;
F, others;
Seven. Activity notes:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity points: Emphasize that the special package of "Happy New Year Gift" is the most caring for the wife (girlfriend) and the practical action of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Tanabata couple activity program 3 I. Activity theme:
Qixi Valentine's Day
Second, the date of the incident:
20xx/8/26xx20xx/8/28
Three. Location:
Zhengzhou Renmin Store, Zhengzhou Garden Store, Dennis Qitiandi, Luoyang Nanchang Store, Jiaozuo Tanan Store, Pingdingshan Huafu Store, Anyang Dezhangfu Store and Sanmenxia Liu Feng Store.
Four. Activity description:
In order to cooperate with the activities of Valentine's Day on Tanabata in shopping malls, we use WeChat platform to interact, enhance visibility and expand the influence of Dennis Department Store. At the same time, take this opportunity to further promote Dennis's WeChat platform and strengthen the publicity effect of WeChat.
Verb (short for verb) activity:
1, a thousand miles of love is infinite
Activity time: August 26th, 20xx, August 27th, xx.
Time for receiving the prize: August 27th, 20xx, and August 28th, xx.
Zhengzhou People's Store Daily 10 Gift: a towel from Dennis;
Zhengzhou Garden Store Daily 10 Gift: a towel from Dennis;
Dennis gets 10 gifts every day for seven days: towels for Dennis;
Luoyang Nanchang store has 3 gifts every day: one Dennis box;
Jiaozuo Tanan Store has three gifts every day: Dennis handkerchief paper;
Pingdingshan Huafu Store has three gifts every day: one Dennis box;
Anyang Zhangde Home Store gives gifts three times a day: a Dennis handkerchief;
Three gifts a day in Sanmenxia Liu Feng Store: a box of Dennis boxes.
3. The drawn fans will receive the winning notice from Dennis WeChat platform: "A thousand miles of love is infinite! Congratulations on being selected by Dennis Department Store and becoming a lucky fan today. With this information, please go to the VIP center of Dennis Department Store of your choice to receive a beautiful gift. "
4. With the information of the winning notice, fans will go to the VIP center of Dennis Department Store to receive exquisite gifts within the time of receiving the prize.
Chinese Valentine's Day couple activity plan 4 I. Promotion slogan
Love in August, hold my love.
Second, the promotion time
Xx year x month x day-August 25th (Chinese Valentine's Day)
Third, publicize the agenda.
Xx year x month x day-August x day (x days)
Fourth, the promotion theme
1, showing just love and reasonable price reduction.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: X month X day -X month X day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each store must pack at least X sets of "X sets" for theme display.
Tanabata couple activity plan 5 I. Theme of the activity
Love each other and love Tanabata best.
Second, the activity time
X month Xx day -X month xx day
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, caring for each other and loving Tanabata-a large-scale solicitation activity for My Lover and I (X-X-xx)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were five, and the owner of each photo rewarded xxx with a beautiful gift worth xx yuan.
There were five earliest marriage promises, and the owner of each promise rewarded xxx with a beautiful gift worth xx yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the activity site of xx Square.
Person in charge:
2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.
X month X day-XX day, wedding show, XX Square;
Xx, X-xx, xx Square wedding show;
The squares of Xx, X, X and xx are full of kites-a series of activities in XX years;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Ten thousand paper cranes greet Tanabata in xx Pedestrian Street. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-XX Square.
On the afternoon of August 10, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
5, care for each other, love Tanabata-XXX Tanabata Bridge Club!
Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with the nature of social welfare, so as to attract more customers to enter and understand xxx.
Time: August 10 to August 20th.
Cooperatives: Kuba Mall, Gome.
Theme: Meet you and me, because Gome -XXX Qixi Queqiao Club.
Form:
Blind date registration is a form, fill in the blind date registration form.
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.
Active phase:
The first stage: the registration period is from August 10 to August 20th.
Interested personnel can sign up at xxx General Service Desk, Century xx China Plaza General Service Desk and xx Supermarket Service Desk.
The second stage: the blind date stage
On September 2, xxx held a large-scale villagers' meeting, and the company personnel made a list of applicants.