first, the practicality of agricultural product packaging
the practicality of agricultural products means that the packaging of agricultural products should not only save costs, but also pay attention to the convenience and cleanliness of packaging. The main manifestations are as follows: First of all, most agricultural products sometimes need to face long-distance or short-distance transportation. At this time, the packaging must be practical, simple, anti-extrusion and anti-pressure, and can be used repeatedly. Reduce costs and losses; Secondly, the products directly purchased by consumers can be cleaned and packaged by high technology, so that consumers can use them directly when they go home, eliminating the process of washing vegetables and picking vegetables, saving labor time; Finally, for some special agricultural products, such as the packaging of Chinese herbal medicines, it is best to attach detailed instructions to the packaging. Plus efficacy, maintenance or use instructions, it is clear for consumers to use it at a glance.
second, the authenticity of agricultural products packaging
authenticity of agricultural products packaging should truly represent its own products, so that consumers can clearly know the real products in the packaging. Packaging design should highlight the physical image of the product, try to use realistic pictures, and then print brands and trademarks on the packaging, so that consumers can buy with confidence. But also plays a great role in establishing brand image and promoting sales. Moreover, the use of realistic pictures can attract consumers and make them feel trust in agricultural products more than domain maps. Some finished foods should be packaged in transparent packaging, so that customers can rest assured when they see the contents and when they eat them.
Third, the protection of agricultural product packaging
A good protective agricultural product packaging is not only beautiful in packaging design and pattern typesetting. The packaging structure of the product can also protect the product entity. There are many kinds of agricultural products, so we should choose different materials and packaging methods according to their different characteristics, so as to effectively protect agricultural products. In addition, to protect agricultural products, we should also protect the brands of agricultural products and prevent counterfeit and shoddy products.
Fourth, humanization of agricultural products packaging
Nowadays, many designs emphasize humanization, and agricultural products are a necessity of daily life, which requires humanized design. Many agricultural products in the market are rough, bulky and "rustic", and many very high-quality agricultural products are so fierce that people stay away from them. It is not uncommon for products to sell poorly and enterprises to have low efficiency. The reason: the designer's design is not humanized and can't be convenient for the public. This design should be eliminated.
v. marketability of agricultural product packaging
the marketability emphasizes the packaging design of agricultural products with only one purpose. Is to promote market sales and get more profits. Good packaging design must be conducive to sales promotion, quality and beauty. The packaging design of agricultural products should be combined with the cultural background as far as possible. Only when the packaging with characteristics and cultural connotations is not planned can it stand out among many products, arouse consumers' desire to buy and finally reach the expected sales target.
agricultural product packaging is an important link in agricultural product planning, publicity, marketing strategy and establishing the corporate image of agricultural products. We must grasp the above five important characteristics when designing and open up the market of agricultural product packaging design.