1. Find a company with list brushing technology and brush the ranking into the top list (in fact, cheating makes the appstore think that many people are downloading this app, so the ranking will be high). The higher the ranking, the more people can see your products and bring more natural users. The higher the ranking, the higher the price. On the Double Eleven, the total list TOP50 was 1.6 million yuan/day. By the week before Chinese New Year, the price of TOP50 had been around 30,000/day.
PS: This method is not recommended, and there are the following risks.
1. If it is recognized as brushing by appstore, you will receive a warning letter. If it is more than 3 times, the product may be removed from the shelf.
2. And it is rumored that there is only one company in Beijing that has the technology to brush the list, but it is not very stable. Sometimes you can brush, sometimes you can't brush.
3. Because of the high ROI of the list, it is easy for the marketing team to rely on it and reduce the interest and optimization of other marketing channels. If you can't brush the list, you will be very passive.
Network alliance &; Platform class
1. Integral Wall: All the settlement methods of Duomeng, Li Mei, Mi You and Click-through are CPA (activation/registration), and the user value of the channel itself is very low. It has obvious effect on appstroe. If the demand is large, you need to connect the APIs of several companies at the same time.
2. Platform: admob(google) and inmobi display banner and screen advertisements in the application, and the settlement method is CPC bidding, which is more suitable for event promotion and product promotion. The disadvantage is that global companies do not provide user ID, so it is impossible to accurately evaluate the user cost. If you want to monitor data, you have to embed the SDK of the other party in the product, which will lead to the disclosure of APP data to the other party. If you don't embed the SDK, it is completely blind and the optimization effect is not ideal. At present, it seems that the companies that invest in the platform are mostly games, and they are all local tyrants. In addition, the overseas resources of these platforms are also quite good. It is said that the effect of overseas push like WeChat is not bad ~
3. Network Alliance &; Agent: adsage and Yima have CPA and CPC as the settlement methods, and the online alliance has a large number of users, but the disadvantage is that the quality of users is uncontrollable (the data may occasionally be mixed with water-_-).
4. Mobile DSP: At present, I only know that powerful beauty and mediav are doing mobile DSP. Because it is just starting, the students of these two companies themselves don't recommend us to do it. Because there is no historical data, there is little basis for optimization and the price is so high. By the way, their media resources are generally accessed by platforms such as google and inmobi. It is not clear whether mobile DSP will become a more reliable delivery method in the future, so wait and see ~
Application recommendation class
1.APPStore: most of the settlement methods of Jinshan, Limited Exemption, Fun and APP 123 are CPT. Due to the limited resources of IOS promotion channels, prices have been rising. 14 a lot of cooperation in Jinshan needs to take the annual framework. Even if they cooperate according to CPA, the price of e-commerce is 12 yuan/activation. The quality of users in such channels is good, and the channels are basically not mixed with water, and the data is still relatively reliable. Only after the long-term launch, users will have "aesthetic fatigue" and the promotion effect will gradually decline. Some applications, such as today's headlines, giving sisters, etc., can embed content or talk about CPS. In the past, there were shopping pockets in Sisters.
2. Prison break: PP assistant, synchronous push, quick use, 9 1 ... most of the settlement methods are CPT, and CPA cooperation can also communicate. The number of these families is still good. I don't have any channels to push out the prison, so I know very little (make up lessons later)
6? 1 Android
Network alliance &; platform
1. integration wall: In general, it is not recommended to use the integration wall of Android, because Android does not have an APPStore like IOS, and there are relatively more resources to display, so there is no need to rush through the integration wall. (BTW, if you just want to improve the ranking of a specific market, you can buy some downloads at will, and Universal Taobao can find a merchant to provide this service. Previously, the download volume of 10000 was less than that of 50 yuan. Much more cost-effective, just be careful not to be found by the market. _) Speaking of this, do you want to ask, since Android doesn't use the integral wall to hit the list, why does it exist? Hehe, there is a saying that "everything that exists is reasonable ~ If your KPI is the number of active users, and as long as it is a real user, then of course you need to buy an integrating wall, which is cheap and good. What a good channel! " ......
2. Network alliance &; Platforms: Yima, Anwar, adsage, Weichuang ... If you buy according to CPA, negotiate a CPA price with the other party (of course, the higher the price, the more users you get), and it is best to set a KPI, such as keeping it no less than * * the next day, or the 24-hour shopping rate no less than * *, and so on. With such an agreement, the quality of users is guaranteed. Like IOS, platform-based network alliance is also a company like inmobi, adwords and buying.
3. Agency companies: Weichuang, adsage, AdTouch and other agency companies have very rich products, and there are ways of cooperation, such as CPC (CPA shown in pictures). Some application market resources, such as AT and Android 9 1 360 market, will have a better relationship, and cooperation will allow their agents to make a discount on the published price. In addition, if the promotion fee,
Application market
1. The mainstream application markets include 360, pea pods, Baidu, Android 9 1, Xiaomi and An Zhi. There are also some market flows such as google-play, N Duo, and Machine Front, which are relatively small. The sales methods of applying market resources are CPT, CPD (download) and CPA. After cooperation, it is found that if you buy CPT directly, ROI will definitely be a loss. Take the Android market as an example. It takes 10 yuan to calculate the cost of activating a user, which is high for e-commerce. Maybe you will say that e-commerce is expensive and game apps are cheap. This is what I want to say next. The application market does not talk about the decline of CPT with games. Facing the game, the application market basically requires intermodal transport or CPS sharing. If you play games, I think you must understand. Very sad. Let's talk about CPA cooperation. This kind of cooperation generally has no so-called publishing price. Need to negotiate a price with the market, such as 5 yuan activation. This amount is generally the residual flow of the market, so the daily flow will fluctuate somewhat. Moreover, a market like 9 1 will require that the conversion rate of your product from download to activation should not be lower than 35%, and may also require that the natural amount should be settled. However, despite so many rules and regulations, CPA is still more cost-effective than CPT, so just bear the restrictions.
2. The application market of bidding cooperation CPD: pea pods, Baidu and Xiaomi all have the operating background of CPD launch. Just follow the prompts step by step. Usually the starting price of a download is 0.5 yuan, and the cost of CPA (activation) is around 8 yuan. Of course, the cost of acquiring users by different apps is definitely different. Compared with CPT and CPA, the cooperation of CPD is more flexible and controllable. Control costs at ordinary times to ensure ROI. In the event of a holiday celebration, raise the price and get more traffic. I would also like to add that the traffic of pea pods and Xiaomi is the traffic of the market itself, while Baidu comes from Baidu Mobile Assistant and Baidu Net Alliance and belongs to the product line "Chunhua".
Pre-installed machine
1. I have never tried this myself. Generally, I can find brand manufacturers, operators, mobile phone sales channels, rom manufacturers, build my own APP into the operating system, and pay different cpa fees according to the package size, product popularity and activation number. If it is pre-installed, it is suggested that: 1, find a downstream service provider, because the machines installed upstream (such as factories) may be refreshed at the retailer again, and your money will be wasted. In addition, if you directly find a brand manufacturer to cooperate, the first cooperation negotiation is very difficult, and the second period from installation to consumers is very long. 2. Think clearly about the mode used by your APP users. For example, it is a waste to brush 500 mobile phones for tall apps, and it is not cost-effective to brush small games for migrant workers.
The channels of pure spending money are mainly those mentioned above, and the next thing to say is to get some cost-effective or free traffic through BD cooperation.
6? 1 Exchange: Apps can guide each other's traffic. For example, the public comment APP recommends Anjuke. Generally, there will be a tab page similar to "Guess What You Like" or "Recommended by Popular Apps" in the APP, and the positions here can be used to exchange traffic with other apps (if your app is popular enough, it is better to sell these positions as advertising spaces, just like ink weather and Meitu Xiu Xiu).
6? 1 Joint operation activities: For example, Jumei and Beauty Camera make a "sunning photo" and log in to Jumei APP to receive a box of masks worth * * yuan. For example, beauty cameras provide advertising space promotion, and Jumei provides prize sponsorship. This activity is purely an example. If there is any similarity, it is purely a coincidence. First of all, it is necessary to clarify the goals and available resources of both parties and try a win-win situation in advance.
6? Mobile phone application market 1 BD cooperation;
1, each application market has the cooperation of launching and privileged activities. If your updated APP is only released in an application market a few days ago, the market will generally give you the location of the starting area of 1-3 days for free, or you can cooperate with the application market to do some activities, such as users of Xiaomi Mall double points. Or participate in the operation activities of the application market, such as the 11 th holiday, and the market will generally do some special topics on tourism-related apps. At this time, if you are familiar with their operators, you will be informed in advance, making it easier to talk about these topics for free. As for how to blend in with others, let's show our magic power. )
2. Change the quantity by applying the market. Like all apps, the application market needs to increase traffic. In the case of cost control, changing the volume has become a common way for each application market to obtain traffic. There are two ways to change the volume with the market. First, like pea pods, they only accept traffic from the APP itself. In other words, if you use pea pods to change the volume, you can only boot from your own APP. Secondly, cooperation with Xiaomi is more open. They are willing to accept traffic that is not the APP itself, even if you spend money to buy it for them, as long as it is true. The application market will reply your advertising space with the same value according to the number of users (usually activation) you bring to them. For example, if you guide 5000 users to Xiaomi, they will give you a banner for one day, worth about 10000.
Please praise it publicly if it is useful, and criticize it privately if there are omissions and mistakes.
The above author is starwalk.
As a PM, in the early days when the mobile Internet was still chaotic and even the students in the market were confused, I began to try various ways to promote it. Ten million projects have been pushed ~ ~ 60 projects have been retained ~ ~
Let me talk about several key points in project promotion:
1. What is the market for each platform?
Win7: You only need to play if you have an active terminal.
Ios: itunes is a single market, and things that escaped from prison are less than 10% behind in ios7. This phenomenon should be a compromise between developers and the China market, and fewer and fewer people pay for it.
There are also a few in the third-party market of ios that I simply recommend: Fun, Free Master, 9 1, 360, Jinshan Battery.
Android: The Android market is a relatively new market. Because of policy issues, googleplay has not played a major role like itunes, and the involvement of the terminal market and operators has become more complicated. Then I divided the Android market into the following categories:
Official market googleplay,
Third-party market leader Android An Zhi, etc.
C terminal brand market, smart cloud, Samsung market, Jinli market, etc.
Droom Market Android4.3JellyBean (jelly bean) and so on,
E, operators, markets, mobile MM, etc.
Fwap station, PC client website, fast platform traffic station.
Because Android can be installed as long as it is downloaded to the mobile phone, the GHIJK market is omitted, and online friends should know other promotion types.
2. Professional market
I think China people are a nation that can exploit loopholes, and any harmonious environment will be disrupted by China people. Here I recommend two powerful markets suitable for any platform:
Integrate walls and other advertisers to brush the market.
Human flesh brush reviews the market
C inferior server brush machine market (high risk)
D real machine brush market (useful for ios)
E-commerce market
Potential installation market of malware
After so many years, the Internet in China has only done two things: "copying" and "brushing"
3. Enjoy transportation * * *
It seems that every software has application recommendations, and it is reasonable to replace your own resources with others'.
It is necessary for the company to arrange an intern to brush his face every day. You can choose the accuracy of the channel.
4. Offline channels
When the number of users is small and the brand concept of products has not yet been formed, all offline promotion is too nonsense to form brand communication. You can try to check Chen Ben of CPA.
5. Social marketing
Nowadays, it is very popular to promote online SNS, which is implanted into words, pictures and videos that can spread quickly in a relatively soft way, and spread in major SNS communities, bringing high explosive traffic. This is not impossible, what is needed is the topicality that the product itself can create and the execution of the marketing team. I think it is better to give up this direction. There is nothing to risk.
6. Social network sharing
Access to the sharing function of the mainstream community to realize the function of self-marketing. I don't want to say that everyone is familiar with this, but not all apps are suitable. Only content-based products or products that can produce content can be tried, such as Youling Pictorial and Magic Man Camera. You can understand.
7. Suggestions for small teams
The above should cover the current mainstream promotion mode of mobile Internet. For small teams, apart from talents, the biggest cost may be promotion. It is recommended not to go online on the whole platform. In this way, the team's energy can't be loaded at all, especially the android platform. Because of its strong liquidity, large user base and relatively low number of users, Android channel is often affected by channel quality fluctuations when grasping product conversion rate and retention. It is still recommended to engage in ios first, which is low in promotion cost and can effectively verify whether the demand for products is reliable. If you can't get an erection on itunes, I suggest you don't do it.
Of course, just doing ios is not without a future, such as Private Album 20 13. A team of less than 5 people can reach 300,000 iphone users in half a year, and the cost is less than 1 10,000 yuan. It is worth popularizing and learning. After all, there are many competing products.
Well, I think there are still many things that can be analyzed together. If there are like-minded people, you can add me ~
Note: My opinion on Android third-party channels.
Android third-party channels are divided into the following categories.
1. The earliest forums: Jifeng.com, Anzhuo.com, Anzhi.com, etc.
2. The birth of 2.PC tools: pea pods 9 1 assistant, etc.
3. Old market: application exchange, etc.
4. Giant intervention: Tencent (medium) Baidu (weakest) 360 (strongest)
In fact, the third channel of Android is varied. I counted 534 * * * myself ~ Isn't this collection great? Ha ha.