Group buying is a business model based on network. By gathering enough people through the group buying website, you can buy or use the goods, coupons or services of third-party companies at preferential prices. Sellers make small profits but quick turnover, buyers save money with discounts, and companies that operate group buying websites charge sellers commissions. This concept has appeared in the forum. In recent years, group buying is no longer an independent behavior between some forums and some netizens, but a series of specialized group buying websites.
Advantages of group buying
As an integral part of online shopping, online group buying has all the advantages of online shopping, such as convenience, quickness and no geographical restrictions. And the price advantage has become its main core advantage, which is even more obvious than ordinary online shopping.
Online group buying is the behavior of professional group buying institutions to gather scattered consumers with the same purchase intention through the Internet platform and make large-scale purchases from manufacturers. Consumers can also publish product group buying information on the group buying website, and initiate and organize group buying by themselves.
Group buying, a new consumption mode, triggered a new consumption revolution as soon as it entered China. The ultimate goal of group buying is to save money for consumers, make money for businesses and achieve a win-win situation for all three parties.