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Arctic Ocean soda is obviously an ordinary soda, which has no characteristics and no brand. Why is it more expensive than Coke?
Glass bottle, metal lid, and a Beijing bear shaking its head on the bottle body, the packaging is simple and distinct. Even now, it may seem a little crude, but for Beijingers in the 1980s, Arctic Ocean soda not only is a feeling, but also carries the story of an era. At that time, there were no freezers or refrigerators, so the canteen or cooperative filled the barrels with cold water and added a few pieces of ice from time to time. It is the coolest memory of Beijingers in summer to take an empty bottle to the canteen to change soda.

The Arctic Ocean soda started again, and the sales volume once surpassed that of Coca-Cola, but when people's feelings passed, all that remained in the Arctic Ocean was a sigh. It is not feasible to return to the status of beverage leader through feelings, not to mention the numerous brands in the beverage market. If the Arctic Ocean soda wants to stand up again in the decline, it not only takes time, but also needs to be competitive, otherwise it will be like Jianlibao, which once spread all over the country.

Huiyuan, the former juice king, fell like juice, or even disappeared. If the Arctic Ocean soda is the feelings and memories of Beijingers, then the ice peak is the unforgettable childhood of Xi 'an people. The position of ice peak in Xi 'an is the same as that of Arctic Ocean soda in Beijing. The sales channel is Yili Food Chain Store. On September 20 1 1 2008 14, Beibing, who returned from the soda lake, held a free tasting event at Yili Food Store, which lasted for two days. The drinks in these two days can only be tasted and never sold, and brand-new products will be listed in early October.

This time, the Arctic Ocean soda not only followed the previous glass bottle packaging, but also the bottle cap was the previous metal cap. Only a brand-new design was made on the image of the bottle body. The price is 250ml 2.5 yuan, which is more expensive than Coca-Cola at 20 1 1 year. This is to turn the Arctic Ocean soda into a high-end soda drink, but it is sold on the street and placed in the low-end ranks.