I. JD.COM Fresh-E-commerce Platform
At the end of 20 15, JD.COM set up a fresh food business department, and formally went all out to enter the fresh food e-commerce. JD.COM's self-operated fresh food started in 20 16, and Wang Xiaosong, the former 3C manager who made a fortune in JD.COM, was responsible for it. The entrance and flow were sufficient, which shows that JD.COM attaches great importance to fresh food. Therefore, JD.COM Fresh Food integrates the power of JD.COM platform to build a vertical fresh food similar to that of Tmall Supermarket.
JD.COM fresh e-commerce platform started with the traditional B2C mode. After ordering, consumers delivered the goods from the general warehouse, transported them through trunk lines, sorted them at distribution points, and then delivered them to their homes. In the later period, the third-party merchants were introduced, which was consistent with other categories in JD.COM and became B2B2C mode.
Second, Tmall Miao Xiansheng e-commerce platform
Miaoxiansheng Platform, as a high-end fresh-keeping platform under Alibaba, currently has more than100000 products, covering more than 70 countries and regions around the world, including high-quality fruits, aquatic products, meat and poultry, etc. With the help of rookie logistics, Tmall Fresh can be delivered 24 hours a day in 246 cities across the country.
Miao Xiansheng makes good use of the big data resources of Alibaba's e-commerce, which enables him to clearly know the consumption habits and needs of users, and promote the quality improvement of agricultural products and the upgrading of agricultural industry in the reverse direction with the market reversal mechanism. Miao Xiansheng can adopt C2B pre-sale mode for seasonal goods, and ultimately make the supply chain shorter, which also benefits to a great extent.
Third, the daily fresh e-commerce platform
Daily Fresh is a fresh O2O e-commerce platform around the table of ordinary people. Covering all kinds of fruits and vegetables, seafood, meat and poultry, milk snacks, etc., Youxian has established a fast cold chain logistics system of "urban sorting center+community distribution center" in major cities every day, providing users with the fast cold chain distribution service of "2-hour door-to-door delivery" of global fresh products.
Youxian has pre-warehouses in 20 cities every day, and the cold chain logistics system in communities and business districts can help facilitate the purchase and improve the replenishment efficiency of unmanned shelves. Moreover, the cost of supply chain is shared by daily fresh and convenient purchase, and the cost is relatively lower.
Fourth, RT Mart Youxian E-commerce Platform
RT Mart Youxian is a young, fashionable, convenient and exquisite Internet fresh supermarket owned by RT Mart. It provides you with safe, healthy and high-quality goods and fast delivery service through RT Mart Youxian APP and offline stores.
V. Multi-point fresh e-commerce platform
Dmall is a new retail platform integrating fresh e-commerce, network technology and online shopping. It was established in March 20 15, and its shopping mobile phone software "multipoint App" was launched at the same time, which is a life e-commerce based on O2O field.
Sixth, Yonghui Fresh E-commerce Platform
Yonghui Supermarket, which was established 17 years ago, rose from the project of "changing agriculture into supermarkets", avoiding the threat of international retail giants Wal-Mart and Metro, giving up department stores and focusing on fresh food and food management. After listing in 20 10, it expanded rapidly in the whole country with the help of the capital market, and quickly grew into a leading fresh giant in China.
Seven, food fresh e-commerce platform
Suzhou Food Store Fresh E-commerce Co., Ltd. responded to the government's new call to speed up the construction of "vegetable basket project", based on the supply of fresh agricultural products at home, taking C2B2F e-commerce as the carrier and fresh direct delivery station as the community service point, forming an industrial chain integrating planting, picking, sorting, packaging and cold chain distribution.
As early as seven years ago, when the vertical fresh e-commerce platform was in full swing, the fresh food line used the community cabinet model to cut into the fresh food market.
Eight, COFCO I buy online e-commerce platform
In addition to relying on the big tree of COFCO, COFCO Womai.com has a market share of 3. 1% with a revenue of 2.32 billion yuan in 20 16 years, ranking the leader in the food and fresh e-commerce market, and has achieved obvious strategic advantages in the fierce market competition.
Nine, the light is free to order.
As your mobile milk-ordering housekeeper, Guangming Free-order Client delivers it to your home fresh every morning, and enjoys a convenient and pleasant ordering experience on the mobile phone platform! Functions: Guangming can order the "continuous delivery order" at its own will (that is, the ordered products can last for a week or even longer, up to five months at the longest), and it also has an original function of "returning, stopping and replacing". In the process of order delivery, users can choose to start replacing products/suspending/unsubscribing at a certain time node according to their needs, which is convenient for subscribers to manage orders.
X. Global Catcher E-commerce Platform
Since its establishment in 20 16, Global Catcher has initially focused on food and gradually developed into all categories. With the rapid development in recent years, platform products are increasing day by day, providing one-stop home shopping for middle and high-end users in first-and second-tier cities in China. At the same time, the platform is also promoting a new commercial civilization of openness, quality and responsibility.
The above are the top ten fresh e-commerce platforms. Xiao Bian feels that the biggest difficulties for fresh e-commerce are nothing more than cold chain logistics, product standardization, customer unit price and repurchase rate.