If you want to receive a cash-filled red envelope, the premise is to meet the conditions for receiving the platform, and it is still difficult to meet this condition.
When you find that you have more than 90 big red envelopes, the platform will let you share them with your friends and extract them after accumulating the full amount.
At first, sharing with friends can help boost One Piece and One Piece. When it is close to the full amount, it is one point, and hundreds of friends need to be used to help.
Although the help of new users can increase a lot of money, there won't be so many new users around.
Therefore, this activity of collecting red envelopes depends on your own wishes.
Pinduoduo marketing model:
First, social e-commerce model
The biggest feature of "social e-commerce" is social attributes. It relies on the combination of e-commerce and socialization to promote the platform through the social relationship of users. One person buys goods and many people participate in it, which makes the users of the platform grow rapidly in a short time, forming a fission social group.
Second, focus on the "tail" consumer groups.
At present, the domestic social consumption levels are very diverse, and the low-end consumption demand in cities below the third tier is still huge, while some families in first-and second-tier cities are mainly pragmatic, so the principle of purchasing goods is still sufficient.
Third, how does Pinduoduo skillfully use consumer psychology?
First, the temptation of low price: Pinduoduo provides consumers with lower prices than other platforms through pooling.
Second, social fun: Pinduoduo enables consumers to socialize through spelling, contact relatives and friends to enhance their feelings, and get great fun from spelling.
The third is to stimulate potential demand: consumers are sometimes not very clear about their consumption needs and motives, and often need an external factor to stimulate their deep potential needs.
Fourth, the famous brand effect: use celebrity endorsements and well-known variety shows to attract consumers, increase exposure, and establish the image of well-known brands in the hearts of consumers.
The fifth is idolization psychology. Based on the psychology that the shopping platform used by stars is always good, some viewers will follow it unconsciously.