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Why is summer milk cheap?
The reasons for its cheapness are: open popularity and low cost.

Open the popularity. Xiajin milk brand is not well-known. In order to open its popularity, merchants set the price very cheap, and it is also a preferential measure to reduce the price in order to expand the market.

Low cost. Xia Jin's pure milk is cheap because the cost of raising dairy cows is relatively cheap. The venue is in a remote and relatively backward Ningxia area, and the rent, labor and other expenses are relatively cheap.