LAVAZZA is an Italian brand. LAVAZZA brand, whose Chinese name is Rabasa, belongs to Pan-Latin International Co., Ltd., is one of the top ten coffee brands in the world, which started in Italy in 1895. It is a well-known Italian coffee enterprise and one of the largest coffee merchants in the world. At present, it covers instant, capsule, coffee bean, coffee powder, coffee machine and other businesses.

LAVAZZA has been synonymous with espresso for more than a century, and this goal was as early as the early 20th century. When he founded the company, Mr. LAVAZZA established that he was committed to making a cup of coffee with perfect taste through the art of blending different kinds of coffee.

This concept has benefited LAVAZZA a lot in 100 years, making it gradually become the dominant market in Italy and sold to more than 70 countries. Now, the company is constantly expanding its production and sales scale and trying to open up new markets. LAVAZZA not only introduces Espresso, a traditional Italian symbol drink, to the world.

The first flagship store jointly launched by Lavazza and Yum! China is located on the first floor of Jingan Temple Jingpin Shopping Center, replacing the original Forever2 1. This is a boutique coffee shop specializing in espresso. Lavazza completely opens up the two-story space and turns it into a large flat floor with a raised roof. The store is divided into three areas: coffee drink area, coffee design area and meal dessert area.