1. Cultural custom: As a traditional food in China, the rice cake has a long history and cultural background. Some anchors will choose cultural and representative food for live broadcast to attract the attention and interest of the audience.

2. Attractive: The process of making and tasting rice cakes has certain appreciation and interest. The anchor shows the production process, unique taste and delicious collocation of rice cakes in the live broadcast, which can attract the audience's attention and taste buds.