“If you order with your eyes closed, everything is delicious.” This familiar advertising slogan has made Xibei’s brand image deeply rooted in the hearts of the people. Xibei has developed from a snack bar in Bayannur, Inner Mongolia into a super catering giant with an annual turnover of more than 4.3 billion. It can be said to be a dark horse in China's catering industry.

So what is Xibei’s recipe for success?

Let us read the book "Why Xibei's Waiters Always Love to Smile: Jia Guolong's Management Philosophy for Motivating 30,000 Employees" and understand the secret behind Xibei's success.

Jia Linnan, the author of "Why the Waiters in Xibei Always Love to Laugh", is a business writer and the founder of Zhenghe Island Linnan Studio. Jia Linnan likes to observe and write business stories on the front lines of business. He has conducted in-depth interviews and conversations with hundreds of business leaders such as Jack Ma, Liu Chuanzhi, and Chu Shijian. Founded the internal reference "Decision-making Reference" for entrepreneurs, and authored "Being a down-to-earth entrepreneur - Zhou Qiren followed up on the Chinese Valentine's Day in Israel".

Jia Linnan has been closely accompanying Xibei founder Jia Guolong and Xibei for 4 years, and has accumulated a wealth of material. He wrote the book "Why Xibei's Waiters Always Love to Laugh", and strives to comprehensively understand through this book Reflect Xibei's corporate soul and show readers Xibei's happy and striving corporate management philosophy.

"Why the Waiters in Xibei Always Love to Laugh" is divided into three parts: upper, middle and lower.

The previous article described how to motivate individuals from four aspects: only looking at the advantages but not the shortcomings, daring to trust, delegating power and tolerating faults, stimulating goodwill, and profit sharing mechanism.

The middle part describes how to drive the organization from three aspects: creating Xibei Stadium, inspiring employees' dreams, and developing people who can "achieve" others.

The next article presents the personal growth history of Jia Guolong, the founder of Xibei, and mainly tells how Jia Guolong motivates himself.

The upper, middle and lower chapters are all centered around storytelling, presenting Xibei’s business management philosophy through vivid character stories. This writing method makes the whole book vivid and meaningful to read.

Next, I will share three points that I feel deeply about:

Professor Carol Dweck of Stanford University divided business leaders into fixed There are two types of mindset: sexual mindset and growth mindset.

Leaders with a fixed mindset pay special attention to self-awareness, and their thinking revolves around validating the value of freedom. They have a strong desire to control their employees; they are afraid of failure and particularly care about what others think of them.

Leaders with a growth mindset will open up the world for employees to discover and develop themselves; they are not afraid of failure, dare to face failure, pay attention to learning experience and lessons, and have a strong enterprising spirit. Their focus is not on immediate profits, but on the company's longer-term development.

Xibei founder Jia Guolong is a typical growth mindset person, and Xibei has naturally become a growth company.

Jia Guolong started his own business in 1988 when he dropped out of college. His journey along the way relied on his growth spirit of daring to venture out and fight hard. Always crossing your comfort zone and growing. As he himself said: "A small step forward for the boss is a big step forward for the company."

Jia Guolong always has a clear sense of direction, understands what true leadership is, is broad-minded, and has ambitious goals. . He is particularly trusting, delegating, and tolerant of mistakes. Losing millions of dollars in branch operations is nothing to him. He will not hold on to the mistakes of his subordinates. He only pays attention to whether the employees are growing and always cares about their employees' daily life. Therefore, the branch leaders he trained also have a big picture.

It can be said that every Xibei person is filled with the spirit of joy and struggle, and this spirit is the best proof of growth mindset.

When it comes to product concepts, many people think of being associated with an item. But Xibei has a unique product concept. Why?

Because "Xibei's products are people", Xibei's product concept is to maximize everyone's advantages and develop everyone's potential to the maximum extent.

You may not believe this. How can people be products? When I was reading the book "Why the Waiters in Xibei Always Love to Smile", I was also surprised when I saw the sentence "Xibei's product is people". But after I finished reading the book, I never doubted this sentence again.

In the book, the author Jia Linnan tells many cases of people who finally realized themselves and achieved financial freedom because of Xibei. These people do not have a good background, they do not have excellent diplomas, they have primary school level, high school level, and not many undergraduate level. But it does not affect them at all in Xibei to shine, achieve themselves and others.

Among the many character stories told in the book, the one that I remember particularly deeply is the name Li Fenglan. Before she joined Xibei, she was a 52-year-old aunt who earned extra money by singing in restaurants with her husband who played erhu. She lived in a basement and was laughed at for being poor.

Li Fenglan, 64 years old this year, is a legend in Xibei and the first "Xibei Hero" in Xibei. She transformed from an old singing aunt to the boss of Xibei branch, with an annual income of tens of millions, in Beijing I bought a three-bedroom apartment and a Mercedes-Benz. In addition to buying a house for herself, she also bought a house for her young subordinates... How could Xibei, who is so generous, friendly and loving, not develop?

There are many stories of transformation like this, and behind the growth of these ordinary characters are all the products of Xibei. Employees are the backbone of an enterprise's development. Only when employees' enthusiasm is mobilized can they devote unlimited energy to Xibei. The development of the enterprise will be a matter of course.

In addition to growth thinking and treating people as products, Xibei has another method: profit sharing mechanism. To put it simply, it is to divide money first and then make money.

This method comes from the high-level wealth view of Jia Guolong, the founder of Xibei. Jia Guolong said: "The gap between the rich and the poor is too large, and it is ultimately the rich's trouble. Therefore, Xibei must treat workers well and achieve common prosperity by getting rich first and helping the rich later." This is what he said and he did the same of.

Jia Guolong followed the "kindergarten logic" and creatively distributed bonuses.

The Xibei Super Symbol began to be promoted in 2013, but the chefs of the oatmeal noodles are all elderly aunts. Because the work of hand-rolling the oatmeal noodles is very difficult, many young girls are not willing to do it. How to build a team of young and beautiful oatmeal girls? Jia Guolong forced her to replace her aunt with a noodle girl, and the base salary was 5,000 yuan. As a result, many good-looking waitresses applied to be transferred to Youmian girls, and Xibei gained an additional sight of wearing Xibei Youmian Village LOGO hats.

The 2018 Xibei Annual Meeting was a four-day meeting with more than 100 young cadres participating in a performance report competition. More than 3 million yuan was awarded for the performance report alone. Anyone who takes the stage to participate in the competition will receive a prize, with a minimum bonus of 10,000 yuan.

In addition to bonuses, Jia Guolong pays special attention to the training and learning of employees. Northwest people spend 100 million on learning expenses a year. Jia Guolong sends chefs to study all over the country and abroad, and the company reimburses all expenses; he not only listens to business development classes himself, but also buys classes for branch leaders to let them learn...

Jia Guolong treats money as As a useful tool to improve the enthusiasm of Xibei leaders and employees, it has created many positive and promising northwest teams.

As Ren Zhengfei said: "The least valuable thing in the world is gold, the most valuable is the future and opportunities." What Xibei people pursue is the future of Xibei: "Every city in the world , there is a Xibei restaurant on every street. A good meal can be had anytime, anywhere. Because of Xibei, life is a joy.”

Why do Xibei’s waiters always smile? Because when we work in Xibei, we have kindness in our hearts, love in our eyes, dreams at our feet, and broader prospects in the distance. Learn the spirit of Xibei and achieve success for yourself and others!