Not expensive. Nestle invented the world's first instant coffee, called Nescafe, in 1938. Nescafe soon became prevalent around the world. With an average of 4,000 cups of Nescafe being enjoyed every second around the world, Nescafe has become the world's leading coffee brand. The Nescafe boxed coffee has 48 bars in it for only 52 dollars, which is more than a dollar a bar, and this price is quite cheap. A dollar a bar is not expensive, very cheap.