First, the shaping of brand image In the era of entrepreneurship, the difficulty of attracting investment is gradually increasing. Establishing a good brand image and product image can better improve their visibility and play a key role in attracting investment. Before inviting investment, do a good job in product brand positioning and pay attention to brand building.

Second, analyze the target customers according to the characteristics of the industry, analyze the gathering place of the target customers, and understand the customer attributes, including the information receiving channels of potential customers, the concerns and interests of the target customers, and the investment ability and values of the target customers. ?

Third, on the basis of understanding the potential customers, make a promotion plan, make a detailed analysis of each point and make an accurate promotion strategy to ensure that the investment promotion plan can directly poke the pain points of the target customers. There are only two promotion channels: online: corporate official website, media, WeChat, Weibo, small video and other self-media platforms; Offline: push, exhibition, outdoor advertising, store advertising, etc. There is word-of-mouth communication. Multi-channel promotion is more conducive to enhancing brand exposure.

Fourth, build trust, investment promotion is to help customers recommend better profit channels, and the two sides achieve the purpose of cooperation, and the premise of establishing cooperation is to build trust.

China Franchise Network was officially launched in 2004, which lasted 15 years. It has become a domestic investment service platform covering 18 vertical investment portals and serving more than 1 1000 brand enterprises.

China Affiliate Network has a complete channel structure, rich publicity dimensions and high user stickiness, which has won the trust of 8 million entrepreneurs. 65438+2000+ enterprises have been helped to find high-quality investors, 1 160000 people have successfully opened stores, and it is conservatively estimated that the accumulated contribution investment is 406 billion. The daily traffic of IP is about 2 10000, which ranks in the forefront of global 1800 websites.

In 2020, we will adhere to the corporate mission of "making it easy for everyone in the world to start a business", and empower brands and users through five professional services: advertising service, clue service, mental marketing, credit information service and exhibition service, so as to help brands attract investment easily.