There are still months to go before the Mid-Autumn Festival, but all kinds of mooncakes have been quietly placed in a variety of shopping malls and supermarkets in prominent positions on the storage shelves. As the Mid-Autumn Festival means special food, moon cakes are often called the symbol of family reunion. In recent years, the moon cake sales market overall standardized and orderly, but there are still some companies in many forms to rub hot moon cake price, "high-priced" moon cake from time to time.

Located in the Tianhe District, Tongshi Road, Likoufu cake room franchise Guangzhou Restaurant moon cakes, prices vary from more than 1 hundred to more than 4 hundred. The reporter found in the store, its more expensive one Ruyi Zunpin sword soul flow heart moon cake price up to 468 yuan, this packaging design is exquisite, equipped with metal material handles. Another Guangzhou Restaurant and China Aerospace Outer Space Creative Space Culture and Creative Joint Shoes launched the "Tiangong by dream" moon cake gift box set, the commodity market price of 338 yuan, its outer box application of cardboard shells plus fully transparent plastic film, containing moon cake packaging is a metal composite material made out of two "! The mooncake packaging is a metal composite material produced by two " rockets ".

Tianhe District, Huangpu Avenue in the Metro shopping mall, the sale of moon cakes have everything, including a variety of famous brands, in which there are not only 8 yuan a loose said moon cakes, but also 4 hundred diversified box of classic moon cakes. Liwan District, Guangzhou, a shopping mall supermarket moon cake counter sales staff told the Yangcheng Evening News news reporter, at this stage, the overall market price of the Guangzhou moon cake gift box set category in the middle of 180-390 yuan, the average price of 250 or so; the price of 500 yuan or more occupies a very small percentage, about 1% -2%, and the sales volume is very small. According to the reporter's understanding, did not find that there is the application of the love of food to carry out the moon cake produced out of the situation.

News reporter arbitrarily interviewed a number of shopping malls and supermarkets customers, the market price of moon cakes, nearly 80% of consumers indicate that the "high-priced" moon cake price changes will not jeopardize his purchasing behavior, the price of moon cakes are not sensitive. Most of the customers think that Mid-Autumn Festival is an annual festival and eating mooncakes is a traditional item on this day, and they will not stop buying mooncakes because of the price change. The quality of the mooncake and the credibility of the manufacturer are widely concerned about consumers, Guangzhou Restaurant, Tao Taoju and other local century-old brands are many Guangzhou people, especially the "old Canton" purchase preferred.

For most consumers, the packaging of mooncakes is not a key factor in jeopardizing their purchases. For the "refined" moon cake, the vast majority of customers indicate that in addition to the gift will care about the moon cake packaging box, for their own family to eat something moon cake or more concerned about the taste and quality. "The packaging looks good moon cake appreciation is good, the purchase of the cost-effective is not high." A citizen who has been shopping for bulk weighing mooncakes informed the Yangcheng Evening News news reporter.

But online app, the reporter observed that the mooncake market price and offline situation is basically the same. Many stores not only in the moon cake gift box independent innovation, and Disney, the Forbidden City and other brands to carry out co-branded shoes, fusion of the Mid-Autumn Festival of the canonical elements of product packaging design, the moon cake itself is also "different" modeling. There are French macaroon modeling of iced moon cakes, winter melon, peaches and other fresh fruit, vegetables and fruits modeling design.