Fuling squash performance decline is the result of a variety of reasons, we often order takeout is only one of the reasons, there are many other reasons at the same time, and can not be attributed to the decline in its performance of people more and more order takeout behavior.

Recently, the "Taiwan famous mouth" caused by the mustard incident makes Fuling mustard attention, a lot of people in the continued understanding of it found that Fuling mustard situation is not as stable as we think, but is experiencing an eventful autumn.

In the professional survey agency research shows, Fuling squash explains, at present, the company's mature channels are mainly laid out in the first-tier cities.Since the second half of 2018, the external situation faced by the company has changed.

One is that exports have been affected, many labor-intensive export enterprises closed down, while the demand for high-quality development has led to the gradual withdrawal of crude labor-intensive enterprises from the market, resulting in the return of the population from the developed cities to the third and fourth tier counties;

The second is that the consumption scene has changed, the development of the Internet has diverted some of the traditional channels of consumption to online consumption, and some of the people who cook at home The company's original marketing approach to home consumption can no longer fully cover the new channels.

At the same time, the impact of transportation convenience, so that the traditional long time by train, car and other means of transportation consumer market decline. Fuling Squash said the above factors have led to a slowdown in the company's first-line mature markets to move sales.

Under the influence of such complex and diverse factors, Fuling Cress is facing great challenges, but they are not negative but have taken many measures to positively face the difficulties.

In order to cope with the market changes, the company formulated a new marketing strategy: optimize the strategic distribution model and the management of the two teams, the first line of the market to take the initiative to change, and actively docking the new channels, to explore new and old channels complementary to the new model; the second and third line of the market to follow the original model of the assessment of the mature market, the gap between the market to cultivate, the assessment of the business staff to make adjustments and optimization.