At present, KFC has two franchise modes in China. One is called "Xi 'an Model" and the other is called "Changzhou Model".

the characteristics of the two modes:

Xi' an mode: buying out the management right of a certain area. This model requires franchisees to have strong financial strength, be familiar with the market where the store is located, and be familiar with the business philosophy and policies of KFC in order to better explore new markets. In this mode, the application ability of franchisees plays a decisive role.

Changzhou mode: franchisees invest to buy a fast food restaurant that is operating and has begun to make profits. Franchisees don't have to start from scratch and can quickly integrate into the operating system of KFC. This way greatly improves the chances of success of franchisees. At present, this "Changzhou model" has been widely used in China.

the history of KFC:

KFC for short is one of the multinational chain restaurants in the United States and the second largest fast food and the largest fried chicken chain enterprise in the world. Founded by the founder Harland Sanders in 1952, it mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, rice covered with rice, egg tarts and soda.

KFC is a subsidiary of Yum! China Holdings Limited ("Yum! China" for short). Brands, the franchisee in Chinese mainland, has the exclusive right to operate KFC brand in Chinese mainland.

KFC has formed a strategic alliance with PepsiCo, which regularly sells carbonated drinks provided by PepsiCo. In June 217, the "Top 1 BrandZ Most Valuable Global Brands in 217" was published, and KFC ranked 81st.

Since February 17th, 218, most KFC outlets in the UK are still closed. Of the 9 local stores, as of February 2th, 562 were still closed, and the number of closed stores reached a peak of 646 on the evening of February 18th.

The slogan of KFC:

"Life is so charming" and "Enjoy yourself in KFC".

Development of KFC in China:

KFC has been in China for 3 years. KFC's 3-year stay in China is a 3-year "foothold in China and integration into life".

over the past p>3 years, KFC has been trying to explore and give back its intimate service to the vast number of consumers in China.

China KFC has opened more than 5,3 chain restaurants in more than 1, cities and towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.

KFC came to China in 1987 and opened the first restaurant in China at Qianmen.

by June 21, KFC had opened its 3th restaurant in Shanghai.

In September p>212, the 4,th restaurant was opened in Dalian, and the number of restaurants opened tripled.