In order to ensure the orderly progress of work or things, it is usually necessary to make a complete plan in advance, which is a business plan that clarifies the time, place, purpose, expected effect, budget and method of specific actions. How should the plan be formulated? The following are five plans for celebration activities that I have compiled for you, for reference only. Welcome to read them. 1
Event background: This period coincides with the Dragon Boat Festival holiday and the 6th anniversary of the opening of XX Mall. On the basis of focusing on the celebration of XX Mall, the activities of the whole region will be organically integrated, thus further improving the loyalty of customers and enhancing the overall market competitiveness of the mall, with a view to continuing to expand its market share in the local department store market with the help of the business opportunities brought by one festival and one celebration.
Activity time: June 19th (Friday)-June 22nd (Monday)
Sales in the same period: 9.46 million, with the current sales target of 12 million, an increase of 2%
Gross profit sales: 1.6 million, with the current sales target of 2 million. Increase by 2%
Activity content:
The more exciting it is to jump together
On June 22nd, our birthday, the festival of the whole city
Dragon Boat Festival, giving back to Kui Hui's summer feast
Men's wear, women's wear, shoes, bags, bedding, children's wear, sports and leisure
Return to 2/18/15 yuan after 2.
or
over 2 minus /8/6/4 yuan
(6% off/7% off/8% off)
Remarks: 8% participation is required at this stage.
4 yuan will be reduced for cosmetics over 198 yuan, 2 yuan will be reduced for gold, and 2 yuan will be reduced for inlays over 1 yuan, with 8.8% discount on imported watches and clocks, and some products will be sold at special prices.
4% off for household appliances and 4% off for small household appliances
The store will be closed naturally on June 2 and 21
Dad, I want to tell you
On Father's Day on June 21, all customers who shop with their father recorded what they want to say to their father in front of the self-service camera lens of the men's clothing store on the third floor. You can get a photo of the father and son polaroid and a general 1 yuan coupon for the whole men's clothing store (it can be used when it is over 198 yuan, and it will be valid on June 21st). You can choose the "most filial children" among the customers who participated in the video recording and get a surprise gift package for the store celebration.
during the limited-time snap-up of surprise gift
activities: every day from 1: to 11: 3 a.m., from 16: to 17: 3 p.m. and from 19: to 21: p.m., shopping malls will launch limited-time snap-ups, which will limit the number of items with average prices. The unexpected surprises, discounts and discounts will definitely make you have a crazy Dragon Boat Festival!
June Dragon Boat Festival Shooting Competition
Any customer with a single ticket over 666 yuan in the department store during the activity period from June 19th to 22nd can participate in the June Dragon Boat Festival Shooting Competition with a computer receipt. Customers can get 6 darts per person with the shopping invoice, and take part in zongzi seed shooting activities at the main service desk. The one marked as "bean paste" will get one of this kind of zongzi. The shot was "meat zongzi", that is, one zongzi of this kind was obtained.
props requirements: balloons, baffles, darts;
Add WeChat public account to give zongzi
Dear customers and friends, the promotion of QR code in XX Mall
has started! During this activity, as long as you add our
WeChat account, you can get a free
Dragon Boat Festival Zongzi at the main service desk on the first floor, on a first-come-first-served basis, so don't miss the opportunity.
(only for the top 5)
Make dumplings to show love
On the day of June 22nd, on-site customers can participate in the "Celebration End
Noon, Creative Zongzi" handmade zongzi making activity at Jiuyang counter, so as to narrow the distance between our store and consumers, and let the participants promote the affection between family members through this activity. After the activity, the palm seeds can be taken away by themselves, or.
exclusive activities for members
Contents:
1. During the activities, customers can apply for a membership card free of charge
2. Membership card points will be cashed in, and 1 points = the proportion of 1 yuan will be used for cash.
3. redemption of bonus points: on June 3th, members' bonus points will be cleared, and members' gifts will be redeemed for bonus points.
Special planning
On June 21st, the United City Little Dove Art Troupe held a cultural performance in the lobby on the first floor, with children performing singing, dancing and live painting activities, which were interspersed with language interactive programs. The interactive prize was a surprise gift package with 1 copies on the day of the store celebration, which was collected at the main service desk in the store on the day of the store celebration. Celebration activity plan 2
Event planner: Dong Xulin Kunbao
1. Purpose of the activity: stabilize the original customers, increase new customers, promote the promotion and turnover of Ding Le Di discount KTV
, and further increase the popularity and influence of Ding Le Di in Xinchang. Then make full use of the free time of the box
Second, the slogan: Happy K songs have unexpected surprises
Third, the activity time: June 22, 2xx-June 3, 2xx
Fourth, the venue: Ding Le Di discount KTV
Fifth, the activity target: Ding Le Di discount KTV new and old customers
Sixth, Activity content:
One-fold luxury gift
Customers who enter the store for consumption before 2 o'clock during the celebration period can get a beautiful gift prepared for you by Ding Le Di
Two-fold luxury gift
During the celebration period:
All customers who come to the company for consumption can enjoy the preferential activity of buying the designated foreign wine and sending half a dozen beers (that is, six bottles)
The specific content will be provided after the plan is approved
. The supermarket should ensure that the beer delivered is delivered to the guests, and it is strictly forbidden to put an end to the situation of private possession and private acceptance.
The event cannot participate in the triple gift with other activities.
If the total consumption of each box reaches 5 yuan, you can give a voucher to 1 yuan, and if it reaches 1, yuan, you can give a voucher to 2 yuan, and so on.
The voucher is only used to deduct the box fee for the next consumption. Use time: except for large holidays, Sunday-Thursday.
This voucher cannot be used together with other preferential ways.
Remarks: The cashier who issues vouchers must be issued by a special person, check the amount, keep the payment record, and keep the guest's consumption voucher. The supermarket cashier must register the box number on the consumption voucher. Four gifts: members recharge and give
During the celebration, Members recharge 1 yuan to send 1 yuan members to recharge 2xx to send 2 yuan
and so on
Five-fold luxury gifts: beer drinking
During the preferential period of the celebration activities (June 22nd-June 3th), all customers who come to Ding Le Di to open boxes for consumption can enjoy the preferential activity of buying one case and getting one box for free. During the celebration period, the activities of buying 15 beers, getting 9 beers, getting 24 beers and getting 18 beers were cancelled. All the activities of "buy one box and get one box free" are enabled
After the celebration, the preferential activities in the store should be resumed
Six-fold luxury gifts: buy two get one free red wine (nocturne and noble red wine)
During the celebration (June 22-June 3), all customers who come to Ding Le Di for consumption can enjoy Ding Le Di's activities of "buy two get one free red wine" during the celebration. You can buy two bottles and get one bottle of low-priced red wine (for example, guests can buy two bottles of nocturne dry red wine and get one bottle of red wine at a lower price than Great Wall dry red wine). In this way, the supermarket computer is set to deliver in the form of a set meal, and the given red wine can not be exchanged or
exchange other items with the same price
buy two and get one free red wine. Take advantage of the trend to increase the company's red wine sales
VII. Publicity methods
1. SMS notification: about members
2. Leaflet distribution: for commercial shops such as Hengjie and Rabbit Hair, 5, copies of leaflets were prepared, and leaflets were distributed on June 15th
3. Posters in the store: X-stands and posters were arranged in obvious places in the lobby. Stimulate guests to know more about
4. Box leaflet publicity: print leaflets, so that all guests who enter the box can easily know the specific activities
5. Television subtitle publicity: rolling the theme of the activities to remind consumers that the activities are in progress
6. Corner advertising: when you walk to the corner in the store, you mainly know the gimmicks, which can be exaggerated appropriately, and you can use the combination of patterns and words. Cost-effectiveness of promotional activities
7. Attendant promotion: All staff should master all the contents and processes of the activities and be able to explain them patiently and in detail
8. Layout during the celebration:
(1) Layout outside the store:
1. There are two main types of items arranged outside the store:
A. Triangular flag: mainly arranged at Ding Le Di signboard. It is arranged in a fan shape, and the words "Ding Le Di Anniversary Celebration" are printed on the top of the flag. B. Flag planting: it is mainly arranged on both sides of the road at the entrance of the company, and the left and right sides extend to the intersection and end at the alley next to Suning. The words "Ding Le Di" are printed on the top of the flag planting. The words "First Anniversary Celebration"
2. Inflatable Arch:
There are two main locations for the inflatable arch to choose from:
A, Dali Plaza
B, the main entrance to the company
(2) The layout of the store:
1. The lobby:
A, and small triangular flags are arranged around the square ceiling at the top of the lobby. Balloon arch
C is set at the entrance of the hall, and the general contents of the celebration activities are scrolled on the LED screen of the hall
2. The public area of the aisle:
A, the top of both sides of the aisle: hanging triangular flags
B, the middle top of the aisle: hanging pentagonal flags, and the general contents of the pentagonal flags are "large
sports events for the celebration of the store" < Furthermore, we will cooperate with the whole store celebration plan on the corresponding alliance merchants and online channels to develop and publicize the above-mentioned planning plan for the first anniversary celebration of Ding Le Di. Shop celebration activity plan 3
1. Complete customer data
On weekdays, if customers come only once, this data is meaningless. If they have a haircut or more, the data logged in for the second time is valid. On the whole, it is normal for customers' consumption to change in half a year. If they can start with after-sales service (ask about satisfaction) and achieve the goal of professional beauty, they will be winners if they can extend it to more than one year. Doing a complete customer file and analyzing customer groups and customer consumption habits will greatly help us to do hair salon activities.
second, the specific purpose of hair salon activities and the arrangement of words:
1. Increase the unit price of customers
The first thing to do is to increase the unit price of customers, otherwise the number of customers will increase and the performance will fall, so we must arrange the words to increase the unit price of customers.
Only by grasping the key points can we know the key to success or failure:
a, price sorting
b, new process (tool) sorting
2, shortening the hairdressing consumption cycle
shortening the consumption cycle and counting customer data; Should be hot (stable customers), can be hot (shorten the cycle), just hot.
Only by grasping the key points can we know the key to success:
1. Finishing the effective customer data
2. Finishing the words that should be ironed, changing the season, changing the hair style
3. Finishing the words that can be ironed, beautiful early and saving money
4. Finishing the words that have just been ironed and shared with good friends
3. From the inside out, from husband and wife to children to parents, then to friends and then to colleagues.
Only by grasping the key points can we know the key to success: A, arranging emotional communication; B, arranging good things and sharing words with good friends
4, increasing added value
Added value is a kind of consumption concept out of nothing, including the concept of on-site and the concept of developing project value. Here is the on-site concept. Only by grasping the spindle can we know the key to success:
a, words finishing without perm and dyeing
b, words finishing without complementary color dyeing
c, words finishing before and after perm and dyeing
III. Speech rehearsal before the activity (repeating the old tune and reminding me again, matters needing attention on the spot):
Inside the hair salon. The expression of speech is limited to no more than one minute, but you can list a number of themes and positive, negative and various role-playing of speech, make a sand table deduction, and the supervisor will check and accept it, so that every work partner has the same language and the same knowledge is very important.
1. Popular selling point hairstyle:
For any marketing design, if there is no main project to do sales, you will not be able to grasp the theme and create selling points. If you only perm your hair for the sake of perm, there is no fashionable trend of hair styles in the season, such perm is meaningless. Once again, the essence of promotion is to give back to and educate customers, and the design of selling point hairstyle is to tell customers that our technology is professional and
2. Proficiency of assistant technology:
Business is very good, but it takes 3-4 hours to leak the volume, make up the perm, perm the hair and perm the hair, which are all fatal injuries in the activity. It's good to have a chance to repair, but it can't be repaired. If you lose a customer, you will extend negative publicity to more than 3 people. Therefore, during the activity, technical drills are very important. If there is a mistake, try not to blame the assistant, which will make the assistant even less sure and confident about doing things. If before the activity, we can study together why we should do technical drills and what are the benefits, the designer will prepare a new hairstyle for publication, and the assistant will strengthen the drills on perm and dyeing techniques, so as to minimize the mistakes, and we can make an agreement with each other. As long as there are missing curls, rubber band pressing lines and insufficient hair tension, the assistant's performance will not be recorded and become a public fund.