Any logo design needs to be based on certain characteristics of the industry and the brand itself, here is a dessert store Logo I designed back then for your reference.

Bufle is a dessert store located in Regent Street, London, England, specializing in egg custard, fried yogurt, pearl milk tea, alcoholic beverages and snacks.

The brand name Bufle is named after the waffle, which has the same idea of egg custard.

The brand name Bufle is named after the waffle which has the same idea of egg custard.

The brand name Bufle is named after the waffle which has the same idea of egg custard. Although the main product is Chinese snacks, the client wanted the overall design to be Japanese, as the local audience in the UK considers Japanese food to be clean, hygienic and upmarket, making it easy to increase the store's gross profit margin. The other requirement was a little more tricky, as for some business specific reasons, each of the above products wanted to have their own logos, which would be related to the main Bufle logo.

All in all, we were faced with a situation where:

1. we had to design a dessert logo

2. the logo had to be oriental in nature

3. the logo had to be easy to extend

Container logos need a simple, clean framework, and in this case we decided to use an almost circular structure

We had to create a container logo, but we had to use a simple, clean framework. In this case we decided to use an almost circular structure

Because most of the highly concentrated aqueous solutions of sugars in nature have a high viscosity, a liquid with a viscous feeling can easily evoke images of sweetness when paired with warmer colors, and the container frame is meant to convey the effect of honey pouring out of the bottle. Considering the later extension of the final choice of a more conservative program.

What is the use of drawing circles on Logo design. For this curve complex graphics directly using Bezier curves to complete is of course possible, but the efficiency is too low. The use of tangent circles to deal with both efficiency and refinement are far from bare hands can be compared, is a common technique to deal with continuous curves.

The next step is to stuff this container with content. If the people you need to communicate your message to are from different cultures, text and color are important mediums for expressing style.

When it comes to Japan, any white rectangle with a red circle on it is reminiscent of the country. The final word was "syrup," which in both Chinese and Japanese characters is an alternative name for maltose. Nowadays, it is rarely used in China except in idioms. Japan, however, has preserved the ancient usage of the word "syrupy molasses" and the like.

In order to emphasize the oriental elements, we used the vertical layout of the text, which is rarely used in western typography, to complete the text, together with the use of dividing lines to make the regional characteristics of the entire logo more obvious. The main logo of the Bufle brand is now complete.

The image above shows the category logos extended from the main logo, which are Egg McMuffin, Fried Yogurt, Milk Tea, Alcoholic Beverages and Snacks. As you can see, the container category logos have a high degree of consistency and independent identifiers that don't conflict with each other, making them suitable for expressing multiple themes or having multiple sub-brands.