The founder, like many successful people, also had the experience of starting from scratch. Zhou Fuyu was born in a poor rural family in Chongqing. 19 years old, he and his sister * * * went to work in Wuhan. At that time, they came to a kimchi workshop, where he came into contact with the lo-mei industry that affected his life.
Because someone needs to be supervised all the time when pickling vegetables, supervision is boring, and Zhou Fuyu also cultivated his interest in making braised ducks during this period. At that time, in order to prevent himself from falling asleep every night, he would light himself a cigarette, so that he would wake up naturally when he fell asleep.
However, at that time, all kinds of fake and shoddy Luzhou-flavor brands appeared one after another in the market, but Zhou Fuyu still faced difficulties and registered the trademark of Zhou Heiya. In 2006, Zhou Fuyu founded the company, but because he didn't have a high degree and didn't know how to manage it, although the company had 44 employees at that time, they were all his relatives and friends, so it was very difficult to manage it, so Zhou Fuyu decided to send someone to manage it at that time.
When we saw the prosperity of Zhou Heiya, we didn't know that Zhou Heiya had also experienced various crises in its years of development. On April 2, 2002 1 April 21day, Zhou Heiya released a financial report showing that the brand's revenue in 2020 totaled 265,438+82 million yuan. Although this achievement looks good, compared with itself, it is actually down. Zhou Heiya expressed his position on this.
From 20 18 to 2020, the turnover of Zhou Heiya was 321200 million yuan, 31860,000 yuan and 21820,000 yuan, respectively. In terms of the number of stores, from 20 18 to 2020, its stores
According to the statistics of professional organizations, compared with several giants in the pot-stewed industry, the growth rate is not as good as that of Huanghe Juewei duck neck. By the end of 2020, Huang had12,399 stores, and the number of tasteless duck necks reached16,000, while now there were only 1755 stores.
It can be seen that Zhou Heiya belongs to the backward side in the comparison of several giants, and Juewei duck neck is a latecomer, but few people know that Juewei duck neck actually grew up step by step by stealing Zhou Heiya.
Dai Wenjun, the founder of Juewei Duck Neck, is from Wuhan. I worked as a marketing manager in Hunan in my early years. As for why he founded a pot-stewed vegetable enterprise, it is mainly because he likes to eat duck neck. Later, his interest made him interested in the duck neck market. After that, she decided to go deep into the market investigation and interview.
When he took a fancy to the huge prospect of the luwei industry, Dai Wenjun resolutely resigned and started a business. But because I only liked duck neck before, I never touched it, so I decided to put down my body and go to Luwei Store as an apprentice myself. After a period of experience, Dai Wenjun mastered the secret recipe of others, and gradually determined the formula through market research.
However, when Dai Wenjun first set foot in this industry, Zhou Heiya had already done a good job. Contrary to Zhou Fuyu, Dai Wenjun has no experience in developing Lu Wei, but he has a diploma in marketing, so at that time, he attracted more entrepreneurs to join his own brand stores by joining. Soon, Dai Wenjun successfully introduced the tasteless duck neck to the market, which also made his worth reach tens of billions. From the beginning, this entrepreneur used duck neck to pry open the door of China market, and now he has become an industry giant worth 50 billion yuan.
Today, the successful experiences of Zhou Fuyu and Dai Wenjun provide many experiences for entrepreneurs. Sometimes we don't have to be all-rounders to succeed. For example, technology and marketing are not necessarily combined, or we only know one of them, which can help us achieve good results.