The trend of catering entrepreneurship must be a history of Internet development.
From the development of Internet, we can see the changes of mass consumption.
From the whole, single choice to simple fragmentation is the demand change of consumption.
First, the awakening of consumer privacy awareness.
With the improvement of material life, people pay more attention to the consciousness of consumption and want some dining methods that can highlight personal freedom. Small hot pot, just have this function, it doesn't have to be eaten by a large group of people, one pot for each person, and you can eat whatever you want. Don't worry about other people's tastes, and don't bother to help yourself.
Second, promote health and safety awareness.
At present, food safety and hygiene is a very serious problem, so everyone is sitting around a big pot, or sitting around a big circle of food with chopsticks, which is not so hygienic compared with a smaller hot pot. Moreover, most of them have made great efforts to make the bottom materials, such as large and small hot pots, and there are still a few zero additions, because to make zero additions, it is necessary to ensure the authenticity of the materials, which is very expensive for many people. The biggest problem is that they can't make it real with raw materials.
The third is interactivity.
Self-help mode will allow customers to participate in it, fully enjoy the freedom of eating, choose what they want, others have no right to ask, and have the feeling of creating their own food. This is also the reason why the self-service hot pot is closer to the internet thinking and connects people and diet.
Fourth, dining is more flexible.
One person can eat, and many people can eat, without affecting each other. One person can't finish the hot pot. This is exactly what western food advocates. Again, respecting people begins with respecting eating habits.
Fifth, the speed of product innovation can't keep up with other catering.
As far as traditional catering is constantly pursuing form innovation, self-service hot pot pays more attention to product innovation. Up to now, Chengda Hot Pot has created ten special pot bottoms and five ways to eat them, completely subverting the eating method of hot pot and the concept that summer is the off-season of hot pot. There are hot pot salad in summer, which can also be eaten with barbecue.
Sixth, this is a kind of catering that combines the three characteristics of catering.
1, with the characteristics of a casual restaurant.
2, with the elements of fast food
It has the core of traditional hot pot.
Seventh, for consumers, the cost performance is higher.
You can eat as much as you want, and the price is fixed, which is why the buffet is very popular. So some investors are not worried about business, but how to make money. In fact, for self-help hot pot, one is to set a reasonable price according to the local consumption level, store decoration level and local food price. So you don't have to worry about this problem at all, and the staff cost of buffet is very small, and there are few intermediate links. Of course, if you save money, you will make money.
Eight, there is no seasonal restriction.
A few years ago, did everyone think that no one ate hot pot in summer? But today, this is not the case. Instead of decreasing, it increases, because the summer is long, there are many dinners, more time to go out, more people go shopping, personalized consumption, regardless of the season, everyone hides in air-conditioned rooms to eat hot pot. This ice cream is actually very cool, and the hot pot in summer is healthier, detoxifying and nourishing. Now many hot pots have been transformed, and they will not get angry after eating. So don't worry.
The development of catering industry is bound to develop in this direction:
1, more personal,
2. The group meal mode is more liberal.
3, more interactive
4. The brand is more distinctive.
5, the operation is more concise and flexible,
6. The capital investment in a single store is more "small and beautiful".
For franchisees:
1, but also need a fool-like "operation".
2. The "concise" franchise fee is better.
3. The cost is more "controllable"
4. The input-output ratio is "higher"
5. "Better" without a chef
6. Joining is equal to: getting training+product technology.
For investors:
1, personalized brand is more distinct.
2, personal charm is stronger.
3. Have more courage to speak for yourself.
4. Business reputation comes from the creator rather than the product.