Bakery Plan (I)

If you open a bakery in Guangzhou, you will choose a location for success or failure. Therefore, if you have a start-up capital of about 1 million yuan, you can invest in freshly baked bakeries, and it is better to locate them in shopping malls, railway stations, subway stations or mature communities. 2, yuan can be invested to open a distribution shop, and a certain amount of people can flow.

it must be a dream of many people to own a bakery, where orange lights shine from the room and the smell of fresh bread wafts out when the glass door is opened and closed.

Kelvin, who returned from overseas, also holds this idea. He has opened 1 bakeries, with some successes and some failures. After various regions, lots and different business models have been tried, five bakeries are still operating. "The bread market has great potential in the future, and fresh baking is the development trend, but the location of the bakery is life and death."

Seeing the business opportunity of freshly baked bread, Kelvin, who works in the family car repair industry in Australia, chose the "rich area"

Contrary to tradition, he was obsessed with food, and had a chance to have a strong interest in bread and conduct relevant training and study. After returning to China in * *, I found that most bakeries in Guangzhou were delivered by factories, and preservatives were added. After two or three days, the bread tasted hard and dry. When he was still in Australia in * *, he noticed that a fresh bakery entered the market and was very popular. Seeing the business opportunity of freshly baked bread, he decided to realize his bread business in Guangzhou.

Seeing the aura of the place name "Gold Rush" and the traditional rich area of Huaqiao New Village, he and his companions set their sights on the gold rush road. At that time, although there were many bakeries in Taojin Road, none of them made freshly baked bread, and all of them mainly distributed low-grade bread. By arranging staff to test the flow of people in the morning and evening peak hours before opening, it is found that thousands of people pass by every hour during the peak hours. Clear positioning, strong flow of people, everything is available, just waiting for the store. However, at this time, the gold rush shops are very popular, and it takes a lot of experience to find them. It is necessary to have a large area and use electricity for industry. It will be a month before the suitable shops are released, and they have already started on the second day after the shops are released.

insist on using the best raw materials, but the public doesn't pay for high quality

use the best raw materials. After opening the store, Kelvin insisted, "If you use poor materials, you will feel meaningless and want to make some high-quality and fresh cakes." However, although the flow of people is available, Kelvin finds himself ignoring the demographic structure. The elderly are the main population near the store, and the concept of cheap consumption is deeply rooted, and he will not pay for high-quality things.

at the beginning of last year, when the store opened, there was a discount, and the business was extremely hot. It opened at 11 noon and was basically sold out at 6 pm. However, after the opening of the year, it immediately cooled down without doing promotional business, and the turnover was half less than the initial one. Kelvin has made several attempts to promote sales, such as "only one yuan for the second one" and "buy one for one free". As long as there is promotion business, it will be hot, and when the promotion stops, it will be cold. "It is impossible to persist in long-term promotion, not to mention the situation that the quality of raw materials used by competitors is completely different."

Kelvin takes a tiramisu as an example. He chooses 5 yuan as the wholesale price of 5g cheese, which can make about 1 pieces of tiramisu. On average, each piece of tiramisu cheese will take up 4 yuan money, and the cost of other raw materials will reach 8 yuan money. Kelvin stores sell a tiramisu 15 yuan, while other stores only sell it to 5 yuan.

Only when the profit reaches 1%-25% can the store turn around normally.

At first, the daily business of the bakery can reach about 6, yuan. Later, a fresh baking bakery was opened opposite, focusing on fresh yeast. Kelvin originally planned to do a promotion for a period of time at this time to attract popularity and make the bakery opposite retreat. However, due to the different business philosophy, it failed to make it. The business of the bakery has plummeted, and the daily income in the later period can only reach about 15 yuan. The monthly rent for a 9-square-meter venue is 3, to 6, yuan, which only accounted for 3% of the turnover at the beginning, but reached 6% in the later period. Kelvin told the New Express CBD reporter that in order to maintain the normal operation of the bakery, the profit must reach 1%-25% before the normal turnover. "In the early stage, the consumption of raw materials and machinery accounted for 35% of the turnover+3% of the rent+25% of the labor. At this time, the profit was only 1%, and the rent reached 6% in the later stage. The monthly turnover was only enough to pay the rent and raw materials." The monthly deficit is 5, yuan. After struggling for half a year, the rent has increased by 6%. In March 214, Kelvin finally had no choice but to close the store.

Now, the bakery has changed to small shop delivery, from gold panning to industrial avenue.

Three months ago, he joined a brand bakery in industrial avenue again. All the breads are delivered by brand, and the turnover is mainly handwritten letters and cakes. With a usable area of more than 2 square meters, the monthly rent is only 6, yuan. Kelvin admits that it's much easier. From baking in a big gold shop to delivering in a small shop now, he wants to find out how to operate the two modes, such as how to get the goods and how to deal with them when they are not sold. After obtaining all the information, he can serve as a joining consultant in the future and provide reference for more people who open bakeries.

Kelvin has handled ten bakeries in various capacities, and now half of them are alive. However, he is still optimistic about the future market of China bread. He believes that it is very important to choose a location if he wants to survive successfully. Taking all factors into consideration, "The location accounts for 9% of the success or failure of the business. If you choose the right location, the future road will be easy." He suggested that if you have a start-up capital of about 1 million yuan, you can invest in a freshly baked bakery. It will be better to choose a location in a shopping mall, a station, a subway station or a community of about 1 years, with a strong flow of people and a mature climate. 2, yuan can be invested to open a distribution shop, and the requirements will not be too high, and there will be a certain flow of people.

Teach you to open a shop

At present, Guangzhou's bread market is very saturated

Fan Xin, the operation director of Guangzhou Fupeng Longji Enterprise Management Consulting Co., Ltd., believes that Guangzhou's bread market is very saturated at present, and the total annual sales volume is only about 5 million yuan, which is basically divided by several bread giants. These bread giants have a certain reputation and occupy most of the mid-to-high-end market, which has the highest profit margin in the bread industry. Because there are many stores in the bread giant, it can reduce the operating cost to the lowest. Therefore, ordinary people should pay attention to the following factors when opening a bakery-< P > 1. At present, more bakeries will open in the community, mainly in the low-end community, with low rent and many white-collar workers working around, which has certain rigid demand.

2. Pay attention to the eating habits of people around you. In the old city, where there are many morning tea restaurants, the demand for bread is relatively low.

3. Joining famous brands can guarantee products and reduce the cost of human resources; To open a bakery, you need to drive to a business district where cultures gather.

4. Location is the key factor, so we can adopt the following strategy. The bakery is not afraid of competition, and it is afraid that there will be no competition. Do a good job in investigating the surrounding markets, follow the big brands in site selection and make differentiated products. Big brands have special departments to conduct professional investigation and site selection, and the location selection is generally more scientific.

bakery plan (II)

I. Analysis of bakery project

At present, China's economy is developing rapidly, and the improvement of living standards has aroused people's strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market. Although there are many bakeries everywhere, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term and sustained growth. Moreover, the customer base of bread is almost suitable for all ages, loved by everyone and has a huge market.

Second, the purpose of the bakery project

Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, and then gradually develop direct stores in the local area, and finally set up a company to open the bakery to the whole country and even the world in the form of direct sales and franchise chain, and establish our own local bakery brand in China.

Third, the main products of the bakery

We mainly deal in bread, desserts, cakes, fine drinks, etc. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.

Fourth, the bakery service plan

1. Safety. In the food field, safety is the most relevant topic, so we will definitely use the safest and healthier ingredients.

2. Convenience. We should improve our services and processes according to customer needs, and strive to make as many customers feel convenience as possible.

3, respect, for customers, no matter who, we must respect, let customers feel our attention to them, and enhance trust.

4. Innovation means that people's tastes and requirements are getting higher and higher today. Failure to innovate means being eliminated by the market. Therefore, we jointly develop new products and tastes to meet customers' requirements.

v. Analysis of the competition of bakeries

Shortcomings of bakeries in the market at present

1. Except for some big-name bakeries, most other small bakeries are not clean enough. Many breads are directly placed outside, and the walls and floors in the shops are not very clean, which is easy for customers to resent.

2. It is difficult to guarantee the safety of raw materials. Most bakeries do not have their own raw material bases or reliable suppliers, so it is difficult to guarantee the safety of raw materials.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products, low customer participation, and difficulty in adapting to the hot DIY market

6. Lack of featured products.

Advantages

1. Warm and atmospheric storefront decoration, bright windows and windows make customers feel natural and warm, and the walls are all wallpaper and DIY stickers, so they are clean and interesting. No matter decoration or service, we can make customers feel at home.

2. We plan to establish our own base for more important raw materials in cooperation with others next year to ensure the safety and channel supply of ingredients.

3. In cooperation with scientific research institutions and many units, we can develop different single products with many tastes, meet the needs of different customers, and launch our own unique flagship products.

4. cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and enhances brand awareness.

5. At present, the market is far from saturated. In view of the weak competitors in the market, our entry will speed up the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.

VI. Marketing strategy of bakery

1. Price strategy: calculate the cost of products and make reasonable pricing.

2. product strategy: according to the needs of different consumers, develop products such as low-fat bread, nutritious bread and low-sugar bread to meet the needs of different tastes and groups of consumers.

3. packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotion activities such as holiday celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: Free delivery within 3 kilometers, and cooperation with units or organizations to develop affiliates.

6. Membership strategy: Open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

VII. Analysis of investment and income of bakery

Capital demand: the capital is calculated by single store

1. Store rent: 3,/year (3 square meters)

2. Decoration: 1,

3. Equipment: 2,

4. Certificate and license: around 2,

5. 3 shop assistants * * * 6, per year, totaling 9,/year.

renovation and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is around 12,.

revenue analysis: according to the current sales volume of the flagship store, the daily average sales volume is about 1, the monthly sales volume is 3,, and the annual sales volume is 36,.

benefit analysis: the income of 36, yuan is deducted from the fixed cost of 12, yuan, and the annual net income is 24, yuan. Because the profit rate of the bread industry is relatively high, the annual profit of a single store can basically exceed 1, yuan after deducting the raw material cost of bread.

VIII. Bakery risks and preventive measures

Risks:

1. Competitors have been in business for many years and have a certain fixed consumer base.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

3. Although the economic development makes people have a greater demand for bread, other foods are also developing constantly, and there are more popular choices.

4. The new store has just opened and its brand awareness is not high.

Precautions:

1. In view of the problems of competitors, I believe our store will certainly win the favor of consumers with reasonable prices and better service, and with the support of our activities, it will be enough to win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

3. Although people have more and more choices to buy food, the importance of bread remains undiminished, and we have developed functional foods such as breakfast bread and afternoon tea, so as to make our bread and dessert enter people's daily life as much as possible and become an indispensable part of people.

4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotion activities, etc., I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase.