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Tanyutou's listing is not anti-bankruptcy, with 49 trademarks starting at one million yuan. What ups and downs has the company experienced before?
Tanyutou was definitely a myth in China's catering industry in the early years. Compared with Haidilao, which is now in the limelight, he is just a younger brother in front of it. Tan Changan, the head of the company, has a legendary experience. The company grew from zero to 10 billion, and it only took10 years, but it came quickly and went quickly. After three unsuccessful listings, Tan Yutou quickly fell into the status quo of auction trademark liquidation. Why is it so dramatic? Here, the author will talk to you.

First, Tan Fish Head was once famous all over the world. Tan Changan, the founder of Tan Fish Head, is a veteran. 1997, he opened a fish head hotpot restaurant named Tanyutou in an alley in Chengdu with a resettlement fee of 5,000 yuan and a loan of 60,000 yuan. With the strength of the market at that time and the low competition in the hot pot market, Tanyutou developed rapidly. By 2007, Tanyutou has become a company close to10 billion, with 89 branches in China and branches in Hongkong, Taiwan Province Province, the United States and Southeast Asia.

After two or three high-risk listing failures, Tanyutou fell into a downturn. In 2009, Tan Yutou intended to go public through the backdoor of Fuji Company in Hong Kong, and the result was won by Anhui Venture Capital, which failed for the first time. 20 1 1 Tanyutou waited for the listing opportunity of Vio Group and was beaten by China Lithium Industry. Tan Chang 'an was not convinced and decided to go public on his own IPO. He gambled with a venture capital institution in Hong Kong and began to expand nationwide. However, venture capital is not fully in place, and the capital chain of Tanyutou begins to have problems.

Third, the kingdom collapsed and the defeat was like a mountain. Tanyutou was in financial difficulties at the front line and caught fire in the backyard. Because of a loan guarantee, the court listed Tan Yutou as the executor, and Tan Yutou began to stumble. I have to mention Tan Changan's gambling and loose management of the company. Some people say that Tan Changan spends more time in Macau casinos than managing companies. He is obsessed with listing, so he wants to gamble on rapid financing to expand his business, but the result is countered by capital.

The above is a brief history of the rise and fall of Tanyutou Company. What do netizens think?